Choosing To Be Succesful Is A Habit

Choosing To Be Succesful Is A Habit

Success is a habit. Like any other life habits, it is a process that involves hard work, perseverance, and will power. Success is what we should shoot for but before I elaborate on it, let’s define what success is.

Success isn’t money, status, or anything that superficial. Success is a habit! It is a way of being and thinking about the world. To me, success is being able to live a life that you want to live without having to compromise your values and beliefs for the selfish desires of others.

In this life, you will meet people who will put you down and degrade your accomplishments because of insecurities. It part of life. It comes with being successful. It’s the result of making success a habit and being able to live your dreams without compromising who you are.

I find no other way to live my life than to strive to be successful. We live in the empire of the world. In the United States, we pay a big price if we choose to be unsuccessful.

These are some of the side effects people feel by choosing to ignore success.

  1. They die earlier
  1. They live a more stressful life
  1. They grow cynical about the workforce

Just don’t. Choose success! Make the pursuit of success a life goal worth pursuing. Success is a habit! Success isn’t anything superficial like money or status. Success is a way of being worth pursuing. It is living your life without having to compromise your values and beliefs.


You Need A Mentor Even If You Have To Buy Him

You Need A Mentor Even If You Have To Buy Him

No matter where you were born or which language you speak, you need a mentor even if you need to buy him. A mentor, whether he is paid or not, help you in these unique ways.

  1. He tells you things you need to know, the way they are. We all must live In the moment and have others helping us to see our behaviors.
  2. He listen to what you have to say. Sometimes, you just have to speak your frustrations out.
  3. He is patient with you. In this life, you will make mistakes. Having a person who knows you is key to continuing growing. A mentor can help you with that.

Don’t underestimate the power of mentors. We need them in order to grow. Who is your mentor? Do you need to buy one? You just be prepared to be a extraordinary.

‘People think with their eyes’


We all must watch our visuals very carefully. How you present yourself offline is as important as how you present yourself online.

People think with their eyes and hear what they can see, as the authors of the book “You Inc.” once said. Visuals are powerful and when used carefully and strategically, overwhelm the verbal.

Technology has allowed us to show ourselves visually to hundreds (sometimes thousands) of people every day, and this has both positive and negative effects.

Some of the positive sides include: You now have the ability to produce a personal brand like never before. As long as you present yourself visually in a way people want to perceive you, I bet that you will profit from it.

Hey, a CEO just can’t present himself on Facebook constantly wearing a pair of flip-flops or Hawaiian shirts. Remember: People believe and trust what they see.

The way you present yourself in social media visually has a tremendous impact on how others perceive you outside of cyberspace. I know it is crazy, but people form opinions about who you are based on what they see. Image is almost everything. We might as well better understand the impacts of it in order to better position ourselves.

Some of the negatives are clear-cut: People today are overwhelmed with information. The majority of  us have a Facebook page, some of us have a Twitter account, and some have an Instagram or even a Snapchat presence.

We are present everywhere, and just as important, we are advertising ourselves visually all the time, believe it or not. Technology has now infused itself into your personal life to “help” others form ideas about you, based on what they perceive in social media. Let me share with you a test I did recently.

For 1 1/2 weeks, I decided to change my wardrobe at work to gauge students’ reactions to seeing me dressed in a way contrasted with how I present myself in social media. I didn’t wear anything extravagant. I didn’t have a suit or one of my fancy bow ties. I was dressed with what I like to call “a preppy look,” with dress shoes, professional pants, a formal dress shirt with a fine tie and a fancy vest. Oops, let’s not forget my fancy socks, or what my wife often refers to as, “Crazy Luis’ Socks.” I dressed differently, yes.

This is what I found: Most of the students didn’t change their behavior toward me much, which in itself is an interesting finding which proves to me that they are pretty genuine people.

A couple of them noticed a “change” in Dr. A simply by what they could see. Let me tell you: I didn’t make any changes to my persona. It was just an impression. But hey, we are creatures of habit. When things change, people tend to notice. I don’t think that this will ever change, regardless of how much technology we have in our society.

All this technology has changed people’s perceptions about how people should look based on how they see you online. How one chooses to dress often triggers a stereotype.

Facebook is a visual platform; therefore, stereotypes will be formed and some thoughts about you and me will be shared based on how you look. The way we present ourselves in real life is now tied to how people imagine us in social media, as crazy as this may sound. We need to realize that, move on, and not look back.

People are going to judge you with their eyes, not with their hearts, in this life. Technology is complicating this by enforcing the idea that what is shown online is a reflection of who you are offline.

I don’t like this idea that people “know” others by what they “see” in social media, because  social media so obviously often lacks context. Remember: Not everybody behaves in social media the way that they behave in real life.

We need to be careful with assumptions. However, people will judge others based on what they see. In the age of technology, we all need to be more accustomed to that.

——— (Article Previously Published in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at 

Sometimes breaking it will make it better


Let me shock some of you today: Sometimes, pain and suffering are good for you.

Wait! Don’t go crazy and damage your body before reading what I am going to write next. We need to be reasonable, OK?

Let me explain: Many times, people get better by experiencing a traumatic event such as getting trigger-point treatment in a massage session, by re-breaking a bone or burning out from the computer after years of engaging in bad behavior. Pain and suffering are necessary for things to get better in life. Don’t believe me? Go ask an economist if reducing interest rates is always the best course of action in an economic recession.

Let’s not forget how pain and suffering can help students. Without reading books and spending countless hours memorizing and applying knowledge gained, students won’t complete their college degrees, and guess what? They won’t build the necessary skill sets they must have in order to succeed in life.

When students go to a college or university, they aren’t only learning course content. The better ones understand that by pain and suffering, they are building resilience to face adversity in life, which is, in my opinion, worth $15,000 a year.

Most PhDs have to experience pain and suffering when pursuing their degrees in graduate school, when going through the process of tenure, and when writing a book or two in their careers.

When we use technology excessively, we get both positive and negative feelings. Back in 2011, I got a severe burnout from using tech devices nonstop. Although I got clinically sick from it, I’ve come to learn that experiencing pain and suffering from overusing computerized devices was actually good for me. It has helped me to wake up from this modern-day nightmare and create a research agenda addressing the danger of these tools in society.

Since then, I have spoken on the topic with over 22 million people, including you! Experiencing pain and suffering, as far as technology use is concerned, may be good for you.

Do you think that I don’t know? What I am writing right now isn’t popular, but I know that some of you agree with me. Why? Because what I am writing here is real. Read carefully: Failing to “keep things real” backfires. Remember, pain and suffering are part of life.

Do me a favor. Get a copy of this column and give it to your grandkids. They need to read this.

Many people have to break an old wound in order to make it heal better and stronger than before. It is no different when it comes to technology. People aren’t facing the pain and suffering that are required for them to stop using their smartphones excessively.

If we break a bone in our body and this bone doesn’t set correctly, many doctors would recommend re-breaking the bone in order to fix it. In the end, induced pain and suffering will be better for the person, as his leg won’t hurt as much anymore. Facing our addiction to technology head-on is a must if we are to live a good life. It will hurt less in the long run.

Very few people in our society want to face smartphone pain and suffering today. How can we fix our TechnoCrazy problem, then? We won’t, I bet.

From this standpoint, burning out from the computer doesn’t seem to be a bad idea. I know, and you know, as well. Not too many people will be able to deal with this idea that experiencing the pain and suffering of a burnout will be good for them in the long run. I understand. Yet, I bet this solution will be more beneficial to them than the alternative.

We all experience pain and suffering in life. In 2018, we need to realize this more than ever.

It is OK to experience some pain, suffering, or both, in order to gain control of your life over technology – or regain control.

A burnout is a small price to pay for regaining control of yourself. If we have to pay this price to regain our humanity, so be it.

——— (Column previously published in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at

Cyber daycare 1.0


Technology has caused way too many side effects in our lives. Some of these side effects include eye strain, anxiety, neck pain and, of course… self centeredness. It is very common for us to hear the following rhetoric these days on Facebook, “I must work on my social media presence,” “I am heading out again,” or “I am going to make my life better.” We hear the word “I” everywhere, much like when we were babies. Could it be that all these social media technologies are turning our society into a big cyber daycare? Absolutely! Think about it.

The beginning of wisdom is the recognition that God is in control of our lives. Glory, ladies and gentleman is to always be given to God. At least, this is what Christianity teaches us, right? The former is the beginning of wisdom and maturity. Not sure if this “I” business is doing us any good on Instagram, Vine, Twitter… It most definitely isn’t making people more mature, that’s for sure. Have you read what so many people write on these platforms nowadays? Do yourself a favor: Log into Facebook tonight, read and pay attention to how childish most of posts are. It’s an epidemic of immaturity forever recorded and often elevated on-line. It is kindergarten 2.0.

Social media enables us to prolong our childhood for the sake of technology! Meaningless. 

Are we going mad? No. Maybe, we’re going way too secular, or shall we say, non-Christian. What good are we doing by spending hours on end writing frivolous things about ourselves on-line? Let me break this to you: We are doing very little good.

Life is about glorifying God and showing love towards your neighbor. When was the last time that any of you read the following on Facebook, “Thank God for His mercy. We aren’t anything without Him,” or “To God goes all the glory.” This big international kindergarten we call social media is distracting us from what matters the most in our lives. God! Open your eyes to reality.

Listen carefully: It isn’t uncommon to read social media posts and witness people calling others’ names, being vain, and ignoring some to get approval or gain access to a special little group at others’ expenses, which is really infantile. Stop! Wake up! God is the center of your life not you or me or your dad. All these technologies are destroying us from within and impacting how we communicate with our soul. Life is so much more than a collection of tweets about you or me.

The Bible teaches us in 1 Corinthians 13:11 that “When we were children, we thought and reasoned as children do. But when we grew up, we quit our childish ways.” Why are so many  grown ups and organizations, many of them religious based, literally saying, “Look at me!” “I am wonderful.” “Come see me!”

It is getting old, people. It is cute to see a baby growing up and thinking that life is all about them when we know better. It isn’t cute witnessing people in their 50’s saying how great they are and the games the play with others for self gain without giving any glory to God when many claim to be believers. In the old days, we had a different method for fixing wrong attitudes. By telling people, “grow up.” We lost that.

You are not that important. If you die tomorrow, how many people will attend your funeral? Social media many times gives us the illusion that we are great when in reality, we aren’t. And in fact, those who claim that they are wonderful are often less paramount than you and me.

Look, it isn’t that complicated. We are to make God the center of your universe and subordinate technology to where it belongs. Our society is becoming a colossal kindergarten because of all these technologies. Let’s stop this madness and grow up, people. First grade is around the corner! It is time for us to realize that we aren’t the center of anything and that social media use isn’t all that great for us, either. Remember: You aren’t five. You are an adult. Act like it.

Jealousy, gratitude simply don’t mix


I am grateful for being alive and having the privilege to write about technology for you.

We are what we think, and being thankful for the great things that God gives us in life is a requirement for the longtime sustainability of blessings. Sure, technology has made us more connected to each other, but at the expense of gratitude. Let me explain.

Families and friends can now connect and network with each other quite easily on social media platforms like Facebook and Instagram, and that’s wonderful. When I connected with my friend Rodrigo Gracie (yeah, the Jiu-Jitsu MMA fighter) back in 2014, I experienced a true sense of nostalgia. It is not every day that you find a childhood buddy from elementary school who is now a world-renowned celebrity.

Social media developers, kudos to you! From this standpoint, technology is awesome.

Unfortunately, connecting with old friends comes at the expense of losing gratitude. Most of what we read online is a collection of narcissistic, self-centered statements that are rarely directed at the well-being of others. That’s a problem.

If people choose not to be grateful, chances are high that people won’t get living faith, and without living faith people cannot get wealthy. At least, this is what Wallace Wattles states in his book, “The Science of Getting Rich,” published in 1910.

Technology empowered us to express ourselves at the expense of increasing confrontation. Do you really think that people care about what people share? I bet you that writing a post like this, “Today, I just got a promotion at work! Woo hoo!” will do more damage than good.

Look, people get jealous about success. I don’t remember the last time I’ve heard anyone writing the following when visiting Cancun, “I want to thank my peers for covering for me while we take our vacation in Mexico! We couldn’t be here without your help.”

Most people don’t care about what people post on Facebook unless the post relates to them. The main reason this is the case is because gratitude is seldom seen in modern-day Facebook. When people share too many successful posts, be ready to get a combination of jealousy and competition, two very destructive things when not controlled.

The most heated conflicts I’ve witnessed in my life come from close relatives or friends who expressed themselves in too competitive a tone. Statements like, “Today, I got another promotion. Lucky to be me!” tend to generate silent wars among people regardless of culture. The closer a person is to you, the more issues these kind of statements tend to cause.

Real enemies are born out of ungratefulness. Social media blows these problems up.

I would much rather engage with gratitude offline than by constantly posting content about me online. Most people just don’t relate to “I” statements because it’s not about them. It is just a reality.

The question then is: Which benefit would any person gain by using more technology at the expense of losing gratitude? Not too many. Technology has empowered people to choose egoism over grace, which I personally think is a big mistake. Be cautious with writing about yourself online. Be grateful.

Plato once said that “a grateful mind is a great mind which eventually attracts in itself great things.” If what Plato said is relevant in today’s society, and if social media makes us less grateful, then by logic we are going to receive lesser things. I don’t know about you, but I enjoy the great things in life. No technology will ever persuade me from changing my thoughts about that.

I value gratitude. Valuing gratitude is human, reasonable and required. I am not aware of anybody who got anywhere in life without the assistance of gratitude.

Read this carefully: People get jealous when you constantly share success stories about yourself online. In the end, self-promotion on social media only causes you trouble. The more you do it, the more headaches you get.

If I had to choose between technology and gratefulness, I would choose gratefulness 100 percent of the time. Why? Because it doesn’t backfire.

——— (Column previously published in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at 

It’s simple: Think, create and be human!


I am not afraid to do things differently. In fact, my whole persona exudes innovation and the need to see and do things from a different perspective.

I am a pretty different fellow, and let me tell you that I’m pretty proud of it.

You know what? Let me reveal a secret to you. When I was an English-as-a-second-language student at the University of Southern Mississippi back in the late 1990s, I used to join chat rooms and make cold calls to commercial banks and credit companies, in an attempt to learn the English language quicker.

I am not afraid to try new things to gain terrain more efficiently. Hey, we all have our own ways of doing things, right?

My reasoning for taking this approach was simple. I felt, “The more I practice, the better I will get.”

While that concept is tried-and-true, my own supplemental (and admittedly unorthodox) approach to learning a new language helped me to be proficient in English in about three months. How much technology was involved in achieving this? Some, but not as much as you may think.

We are all creatures of habit. We live in an evil world where we are surrounded by the conformity of life.

In a way, we are rewarded to be quiet and obedient, which I must admit has its perks. However, the biggest breakthroughs of our time, including the smartphone, have not followed a predictable norm of behavior.

Do you really think that the engineers at Apple designed and developed the iPhone with a quiet and obedient spirit in mind? Of course not! Their rebellious philosophy not only changed the way we communicate these days, it also changed the value of their company. Apple is now a true goliath worth $900 billion.

Why am I saying all of this in this column? Well, it is because I want to convey the idea that human ingenuity, along with different ideas, when applied with reasonable caution and planning, can be better than any technology available on the market. Sure, technology can be the outcome of great human ingenuity and thinking, but human effort is at the center of its success.

Preston Tucker once said it is the idea that matters in the development of any innovation. The Tucker Torpedo automobile was simply machinery. Don’t be blind to what is right in front of you. Get outside of your comfort zone and try something new.

If you run weekly meetings, experiment doing what Gina Simpson from Bike Walk Tennessee recommends: “Go for a walking meeting next time.”

Have you tried enrolling in an Encore class here at Lee University? Maybe you should as a means to meet new people in town for a bargain.

Maybe we should consider having an event in Cleveland titled, “Unplugging in Cleveland, Tennessee,” where we all make an effort to put our smartphones away for a few hours every day for seven days and have a public event afterward where we debrief our living experiences about disconnecting in a public forum. Are these activities that innovative? Not really, but they can be a beginning.

Simply being realistic, a little bit of creativity isn’t a bad thing for anybody.

Listen carefully: In order to innovate, you have to empower “idea people” to help you to advance your organization’s mission. Pay special attention to those who question the status quo once in a while. Resist old ideas and don’t think that technology alone will always solve your most intricate problems, because chances are high it won’t.

Remember: Technology is just a tool. Our nature is creative and often unpredictable. Spending a lifetime doing the minimum will only result in one single outcome. It is called mediocrity. Don’t be satisfied with being mediocre! It’s just not worth it, man.

Do me a favor, if you please.

Finish reading this column, and honestly answer the following three questions.

First, what am I doing today to promote the kingdom of God? Second, is technology impeding me from becoming what God wants me to be? Third, who is making the important decisions in my life?

In the end, what really matters in this world is your ability to be human and express yourself positively in the community, and having God in the center of your plans.

Technology is nothing more than a tool and should be viewed as such. You are human and much better than any technology out there. Explore a brand new world of opportunities by giving yourself a chance to be creative today.

Your grandkids will appreciate your efforts. You will be remembered as a legacy.

——— (Previously published in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at 

Hidden extremism: Technology overload is impacting so many!


We live in a world marked by extremism.

At the time of our grandparents, people used to have two maybe three pairs of shoes in their closets. Back in 2013, according to the American Apparel and Footwear Association, Americans bought almost eight pairs of shoes that year. The average American man in 2017 owns 12 pairs of shoes. The average American woman owns 27. Americans on average own 19 pairs of shoes these days. That’s a lot!

When we were young, a birthday party would maybe cost parents $150 with presents included. According to a recent consumer survey, parents now spend on average $450 on their kids’ birthday parties without calculating in the $250 they spend on presents. It isn’t uncommon for families to spend at least $500 on their children’s birthday celebrations in 2017.

According to BBC, kids today spend on average 6 1/2 hours of screen time a day, which is a drastic change from the three hours they used to spend in front of computerized devices back in 1995. We have also seen a widespread adoption of multi-screening practices which has influenced the youth to demand connectivity! Will children own a virtual reality device in the near future? I bet they will own two maybe three of these pieces of hardware, if not more.

Why are things so extreme today? It is difficult to isolate one single reason for why this is all happening. I think I have the answer for why so many kids (and parents) spend hours on end on computerized devices in Cleveland, Tennessee or Ohio, and anywhere in between the states of New York and New Delhi. Folks are exhausting themselves for the sake of technology because when humans interact with multiple computerized devices on a daily basis, they become more like a “computer” without realizing.

Computer use is maybe conditioning us to be more extreme. We see evidence of the former in how we live our lives in relation to the actual traits of modern computer technology. Computers, even when they are on stand-by mode, are technically active in the background because computer processes have to be operational for the computer to be on stand-by. We seem to have inherited some of these computer traits by being so ingrained with them.

It isn’t uncommon for a number of us to work 50 sometimes 60 hours a week, not from 9 to 5 but from 9 to forever. Let’s not forget that answering emails at 9:45 p.m. and waking up at 3 a.m. to solve a problem that we couldn’t solve the night before is an extreme measure. Our computer-use behaviors today are quite extreme and some might even categorize them as borderline irresponsible. The human brain was not made to operate in constant information overload mode, yet we are challenging our mental capacity limits by being in front of computer screens for several hours a day.

Remember: Your family members and friends only have one brain. Overuse of technology is an epidemic. It’s alive and well and is everywhere. Adults are also experiencing the same extreme side effects that kids exhibit, due to the extreme interactions with computerized devices, as well. There was a time when extreme levels of computer use was a “kid” thing. It isn’t anymore. The vast majority of us are now on our computers for too long. We need to break from this habit.

The good news is that we can break free from technology once in a while. My recommendations for temporary breaking from computer use extremism is the following: Join a local church and volunteer your time every week for the Lord.

If you like to sing, join a community choir or theatre. If your talent is labor, donate some of your time to a nonprofit to help with a remodeling or landscaping project. If you like thinking, take a non-credit class in a local college to meet new friends. Read a book, go for a walk, pray!

In the end, you will thank the good God for living a life of moderation. It makes all the difference.


(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and TEDx speaker. He has been nationally featured for his work in leadership and technology by the Wall Street Journal, ABC-Jackson, TEDxPhoenixville, Pittsburgh Tribune Review, Voice of America and the Indiana Gazette. Internationally, Dr. “A” has been featured in several outlets, including the prestigious O Globo newspaper and Radio CBN. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at

Hidden extremism: Technology overload is impacting so many!

No room for bullying in today’s cyberspace


I have little patience for bullying.

Bullying is divisive and promotes anger, which over time leads to uncontrolled aggressive behaviors by those who are belittled.

In some cases, bullying pushes good people away from an organization, which in itself can have a tremendous impact on the morale of that enterprise. Technology has helped us with democratizing our thoughts and opinions, but many times at the price of allowing people to share their bullying thoughts freely.

Let me make this more real for you.

On Facebook alone, we find literally hundreds of thousands of people endorsing bullying all over the place. It is not uncommon for people to see screenshots of people being beaten on Facebook, along with bullying hate speech. Modern-day social media is only a step beyond the laws of the jungle or the Wild Wild West, in a lot of respects.

Let me make something very clear. I have seen a lot of bullying online and it is toxic. Please stop! Let’s get along, shall we?

Bullying, however, is real, alive and well. Technology has empowered millions of people to display and share their acts of hate toward others! I know that this reality sounds crazy, but it happens every day all over social media.

Sure, we can use these social media tools to communicate with family and friends, or to shout bullying remarks at innocent people in this space we call cyberspace. Kids are dying because of cyberbullying. How are they dying? Many are committing suicide. We need to intervene now, don’t you think?

Remember: Just because we don’t actually see each other face-to-face on Instagram doesn’t mean that people can just compose and share bullying messages aimed at others. Let’s not forget there is an actual person in front of that computer screen reading your message.

Truth: Technology is a tool that can be used for good or for bad. Much good is done online, but the amount of bullying I’ve seen on places like Facebook, Twitter and Instagram is borderline illegal.

Why aren’t we censoring bullying speeches on Facebook? I know, I know. Many people are claiming that they have the right to free speech, and therefore can say anything to other people.

Really? False!

The internet is still regulated by the laws of the United States, if you reside in the great U.S. of A. Hate speech is a crime that can send people to jail. Using bullying toward others will eventually backfire, just remember that.

Look, we live in 2018. Technology is available everywhere, which has transformed the way we live and communicate in this country. However, we see bullying everywhere on the internet.

It is time for some of us to make a statement about it and provide an alternative. A nation that is united cannot be divided. A united people cannot be defeated. We are all Americans, are we not? There is no room for bullying online, people.

Next time you see somebody belittling someone on a social media group, say something about it. Do something. Here is the good news. You don’t have to be a rocket scientist in order to treat others with respect, and that is cool. You just need to be reasonable. It isn’t that difficult.

In the end, we are all in this big boat together trying to make it. Life isn’t easy for anybody. Bullying only makes things more complicated for people.

Technology may have given us the tools to communicate across borders, but it also has given voice to a large number of people who should be speechless.

Say no to bullying online.

——— (Posted Previously on the Cleveland Daily Banner).

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at

Technology makes you boring


In this life you need to be fascinating. Do you have an accent and come from Greece? Cool! Fascinating! I hope you didn’t choose to live life without taking any risks because in this world, those who don’t take risks live both a boring and a dangerous life. I don’t know about you but unless I am playing with black pieces in a chess game, my best defense is always the offense. I don’t play to lose especially if I have the ability to make the first move. All this technology is making people boring and too cookie cutter in so many aspects.

This past week, I decided to skateboard on campus as a means to connect with our students in a way that they would understand. I doubt that many people my age would even consider skateboarding because our technological society doesn’t often premium those who deviate from the norm that much even though you can be quite captivating when you listen to what your heart is telling you. Who cares if we have all these technologies but we fail to influence? Being boring and old school isn’t always the best way to connect with the youth if you know what I mean.

Some people have said that to be more cool, we have to emulate what Apple does. Yes, they are a tech company but what amazingly makes them fascinating is their ability to take risks and  deviate from what others are doing. They lead by celebrating their differences in contrast to others. People need to simplify, you know? Yet, technology often complicates what we do. Don’t believe me? How complex is your password? Eight to ten characters, which must contain a special character, two numbers and nothing that repeats itself or resembles your social security number? Look man, don’t be boring like everyone else. Be yourself and celebrate your differences because in this technological world, trust me… you will need it.

You must invest in you not always in technology. Will that make some people uncomfortable? Absolutely but hey… life is about dealing with ambiguity and finding ways to control the uncontrollable without having technology controlling what we do. You know what? After 44 years of age, I’ve come to the conclusion that people have to project themselves somehow but not always using technology. In a society where most people tend to make decisions before thinking, many people need to be reminded that being human and perceptive makes us much more fascinating.

I like making myself uncomfortable for the sake of growth. How about you? Please don’t tell me that you get afraid of displaying who you really are for the sake of technology! Remember: Life is about living with enthusiasm in a fascinating way. Live and let die!

You now what, let me say something to you. I am cool, perhaps the coolest professor higher education has ever seen. Hey, I’m not being humble today, all right? I hold a PhD, can bounce a golf ball and catch it behind my neck, can talk with strangers if we were besties and can play mean ping pong! Thank goodness technology doesn’t control me. My life would have been way too mundane if I allowed the smartphone to control me. My recommendation for you is the following. Are you ready?

Life is what you make of it. Don’t allow cheap machinery to control or dictate how you live. Technology is helping us to be more productive and empowered. The irony of the former is that what we gain in production and empowerment we lose in authenticity. I am very concerned that these technologies we have in America today is changing our society to a point of no return where homogeneity will be seen as the norm.

What has made this country what it is today was partly based on the risks we took in order to be more fascinating. Technologies are changing this by asking us all to be more uniform and predictable. How boring! Live and let die or shall we say, carpe diem: Live your lives to the fullest, ladies and gentleman. Say no to technologies and embrace your humanity. In the end, its all you got. 

Revealing yourself using social media


We can learn a lot about people based on their social media behaviors.

In 2018, there are power games being played on Facebook by power-starved people all over the place. Frequency of postings, over- or underengagement, “Likes” and “Dislikes,” “Shares” or a lack of them, are the means by which power games are seen on Facebook alone.

Technology may have made us more connected, but it also has — without question — empowered people to use power over others while hiding their cowardly ways behind a screen. The evidence of this is overwhelming. Researchers call it “face validity,” which means that people can see that assertions are valid and correct.

To make a long story short, a lot of evil is done in the land of apple pie and baseball through smartphones.

In 2013, I went to Harvard University to study leadership. It was one of the very best decisions I’ve made in my life. I was then getting ready to serve as department assistant chair of a large academic unit with 750 students, back in Pennsylvania.

I went to the university to better understand people and to learn different models to manage them. We learned through case studies and simulations the many games that people play in every kind of organization, from universities to  corporate America.

It is ugly what people do to people, both in real life and online.

If you happen to be a minority, these games are played with much more frequency. Dude, I’ve seen a lot in my career in higher education, and have developed skill sets to identify, early on in the game, the people who use their power for evil.

I have to admit that technology can be quite helpful with making inferences about power in organizations. Cyberspace, in this context, is an extension of our real lives. I know, I know … we live in an evil world that is dominated by self-centered people. Technology will never change this fact. I would even argue that technology can only exacerbate this problem.

Here is a cool test you can use to determine whether people are with you or against you. How often do your “friends” like your postings on social media? Are they commenting on your successes or feeling your pain when you lose a family member? Or, are they ignoring what you do because they are afraid that other people may value your contributions more than theirs?

Sure, these aren’t easy questions to answer, especially on Facebook, because the Facebook algorithm is constantly changing. But overall, it is pretty easy to make assertions about people’s behavior on social media over time.

I most definitely pay attention to it and link my findings to what happens in real life. You should also do it. It is amazing what you find.

Technology can be helpful with finding who is playing power games against you. Read this carefully: You can identify a person who wants to exercise power over you face-to-face and online, by examining his or her actions and by paying attention to detail.

Remember: Technology is simply a tool that we can use to better ourselves. In the end, we are our best judges of character and, with the appropriate training, can better understand our surroundings by simply mixing computer-mediated interactions with observable, real-life behaviors.

Keep this in mind. Power is exercised in a variety of ways, but these two ways are usually pretty revealing. Most people, regardless of whether they are using technology to make you look small, disdain your efforts or delay gratification. These are defense mechanisms and clear indicators that someone is trying to exercise power over you. Now, think about this and how they are related to your Facebook (or Instagram) feed. It is pretty revealing.

Now that we have adopted social media in our lives, paying attention to people’s social media behaviors is necessary. It is amazing what people find when they pay attention.

Hey, I like this game. Back in the day, I wanted to be a secretive CIA agent. Be cautious: I am watching you.

———  (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at 

Don’t let technology limit what you do


A lot of people live in a state of denial these days. What they think, and what they believe, are often a reflection of their own alter egos created by all of this technology.

There are so many people today who think they need to use technology to be known as a good speaker, teacher and influencer. Let me reveal something to you: You don’t need to use PowerPoint in order to deliver a great speech!

Let me break this to you, if I may. A star teacher must be student-centered, not technology centered. Influencers don’t rely on presentation software in order to be influential!

Recently, I visited with the Sunrise Rotary Club to deliver a keynote about TechnoModeration with my good old, and cool, Lee Oskar harmonica, plain paper, a collection of stories and different voice pitches. OK, I had a few slides projected onto a screen from my laptop in order to make a few points here and there about what I like to call “technology conditioning” to the audience. However, the vast majority of my speech was done in an entertaining fashion without the use of technology.

What were the results of that endeavor? My dear compatriots, I think the audience really liked the conversation. They were paying attention, laughed at times, interacted with me and themselves, and more importantly — got the point that we have a technology problem in America.

How did they do it? By not looking at their smartphones or following a collection of keynote slides, but by focusing on the verbal and non-verbal behaviors of a speaker who wasn’t reading from a PowerPoint slide.

Listen to me: The key to communicating with impact isn’t related to how much technology you use or how technological somebody believes you are. Forget this idea that you need to have Facebook to persuade an audience, or that Instagram will make others take action on the things you say at face value because they have an online presence.

What you really need is to have the ability to tell stories and make your audience think about the topic you want them to think about. This is done better without technology, and off-line.

I am getting tired of seeing so many talented young people limit themselves because of technology. We are people, and guess what? People are full of emotions!

Do you really think that you will be able to persuade anyone online without having human contact with them long term? Think again!

Mediated communication has its perks and can be used at times, but it will never replace the good old face-to-face conversation. This is precisely why conferences, events, schools and many other public venues bring trained communicators and speakers to speak to their audiences. Communication skills are still king in the age of Fedor, ladies and gentlemen.

The power of a live speech carries on, I must add. A good keynote speaker, after delivering a killer speech to any audience, without relying on too much technology, is often rebooked by somebody who heard that speech.

An influential teacher who puts students ahead of technology will build an army of followers. The result is quite predictable. These same students will eventually start coming in masses to the professor’s office to learn more.

Keep this in mind: People are relational, especially millennials. If you can’t relate, you won’t influence them. Relationship is built face-to-face, not with technology! A good teacher understands that.

Influencers are a rare breed. If you have them on your team, don’t let them go. Do what you can to keep them. Treat them with the respect they deserve. This breed usually has choices.

Although influencers are often technology literate, they don’t always rely on the latest technological advancements to be influential. Did the Rev. Billy Graham use PowerPoint to influence his crowd during his crusades?

Open your eyes to what is important. Technology is second to humanity.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at 

Can you spot a manipulator?


There is a fine line between good leadership and manipulation.

Great leaders are known for empowering and building people. Manipulators are masters of stealing the talent of others for self-proclamation.

Great leaders, after the end of a victorious campaign, say something like, “We did it.” Manipulators typically get the ideas of others to say, “I did it.”

One of the biggest problems with technology in contemporary America is that youth are growing incapable of differentiating between leaders and manipulators.

Life is full of people who manipulate the crowd to achieve their selfish goals. Be aware of them! This bunch often tries to steal what you have or know for their own glory, without giving you any credit for it. Having technology skills is a good thing. Knowing the difference between good leadership and manipulation is a great thing.

Read carefully: Put your computer aside for a few hours each week in order to develop true leadership and political understanding. Learning about leadership and politics is a necessity in this highly technological world we live in today.

How do you learn about these topics, you may be asking? It starts by reading the right literature. I recommend people to start by reading two books: The 21 Irrefutable Laws of Leadership by John Maxwell and the 16th century classic, The Prince, written by Nicollo Machiavelli. Reading is the beginning.

 Here is what I actually do. Please only share this method with your sister, OK?

In addition to unplugging once in a while from my smartphone, and reading extensively on the topic of leadership, politics and human behavior, I pay very close attention to what people  around me say and do.

Do they treat people equally or differently depending on who they are talking to?If people start treating others drastically differently based on who is around, chances are very high that this bunch isn’t trustworthy. I would even say that they are probably trying to steal something from people, maybe even you.

Pay close attention to human behavior! Are you receiving credit for the contributions you make, or are people stealing your ideas for self-gain under a facade?

 Sorry, technology won’t help you with differentiating between great leadership and simple manipulation. You need to equip yourself with knowledge in order to do that. Our children need to be equipped with skill sets that help them to differentiate between great leadership and manipulation – like understanding non-verbal communication skills and different speech patterns and emotions.

 I also like to operate under the law of opposites. If somebody tells me that he is a great leader, I immediately interpret this message to mean the opposite, because most people are actually the opposite of what they tell you in public. Look at the opposite of what you see. It is magical what you will discover.

You don’t need to look at some screen in order to differentiate between a leader and a manipulator.  Look for consistency in verbal and non-verbal behavior, instead.

The moment you see patterns of behavior that are incongruent with the person’s speech patterns, pay closer attention, take note and investigate. People these days rely way too much on what we call mediated communication in order to get to “know” other people.

Who cares what people post on Facebook? Remember: They are not in front of you making these statements.

 It is so much easier to spot a manipulator in person than online. The same can be said about a strong leader. Some people can fake behavior, but not too many.

By the way, I am not saying that people shouldn’t use technology in order to communicate. There are many cases of manipulation in computer-mediated communication, but what I am saying is that people, not technology, are better able to spot a great leader as long as they know what they should be looking for.  People need to understand that.

A lot of people are lost in the minutiae of cyberspace and are not developing the necessary skill sets they need in order to differentiate between leaders and manipulators.

It is our job to help them to understand that, plain and simple.

 ——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at

Can you spot a manipulator?

Public schools help sustain culture


This fall, my daughter Sophia will be attending one of our local elementary schools.

Why am I putting her in public school, you may be asking? The main reason why Sophia will be going to one of our county schools isn’t because she will have access to computers in the classroom. Although I believe that kids should use technology in moderation for learning, Sophia will attend a Bradley County public school in order to learn more about people.

In life, people must be prepared to get along with other people in order to live in a community, deal with adversity, learn how to behave in public and communicate, and fight injustice when required; also, in order to be comfortable and stick up for themselves when required.

Stop! Think! Reflect! Be a good father or mother.

Before putting politics ahead of common sense and reasoning, think about what is best for your children. I hold the position that people who are prepared to deal with different types of people will eventually have the upper hand in life.

I honestly don’t think that nurturing children to a point of protecting them from facing adversity is a good idea. Eventually, these kids grow older and become clueless about how the world actually operates.

Here’s a caveat. There is no technology that will solve the problems of your grandchildren when they are bullied later in life because the parents decided to protect them from the evil of this world. Kids who don’t experience interpersonal conflict tend to become severely handicapped in the workforce later in life unless they realize that they are behind, unless they read self-help books extensively and unless they are mentored by someone who actually understands how the world operates and is willing to share.

My parents have always protected me. I was given every technology you could dream of back in the day. The problem is that technology doesn’t teach kids about people.

What I got with technology, I lost in understanding verbal communication, facial cues and body language, and the basic tenets of culture. I had no concept of privacy and space back in Brazil. So I question, how good is technology if you don’t gain the basics of your culture? Avoiding conflict isn’t the answer, either.

Going to a public elementary school helps kids to better understand the role of authority, and helps them to learn how to deal with situations that kids dislike. Yet, they have to learn how to act accordingly.

Kids in public schools also learn how to face and handle conflict. Sometimes, saying something back or retaliating will stop the nonsense, even if the kid loses the battle.

At least, this is what my dear old friend Kurt Dudt once told me. He was a publicly educated former U.S. Marine who trained the South Vietnamese to fight the Viet Cong. There is honor in facing a bully, even if you lose, he used to say.

Look, allowing your grandchildren to hide behind a computer screen won’t protect them later in life. Often, it transforms great kids into cowards, which in itself has some serious consequences. I woke up, came out of the shell, and now people think twice before making me mad.

Your children deserve to know how to defend themselves when necessary against anyone, as well. Virtual schools don’t teach your kids how to handle these things.

Technology is good for assisting kids to learn, but it falls short on enabling children to develop themselves in society.

We need to prepare our kids to be ready to respond appropriately in life so that they can succeed. I hold the position that kids must be able to decipher between good and not-so-good people, and find mechanisms to cope with them.

We live in a diverse world, ladies and gentlemen. Kids should be exposed to other ethnicities and realize that not every family raises their kids the same way.

We can’t always rely on a computer to tell us how to think or advise us on what to do.

Your grandkids need to know about people. Schools, not technology, are a playground for it.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at 

Technology is Handicapping Millennials


One of main traits that makes us human is our ability to communicate. Whenever we live a healthy communal life, we engage in conversations face-to-face, care and respect others, and we pay attention to important principles of etiquette which then helps us to live in conjunction with each other without engaging in too much discord. I am not aware of any critical mass of individuals living in a society in any time in history that has survived the times living in total isolation from their immediate community, its values and communication practices. And as importantly — the ability to learn from his own mistakes over time. The smartphone has been handicapping the millennial generation in this regard.

The Smartphone Has Been Handicapping The Millennials. You have heard it right. You might be asking… Why do you say that professor? Let me explain why by giving you a real life example that has changed the way I interact with human beings of the opposite sex.

When I was a kid, I struggled to converse with girls face-to-face. I was so shy and literally afraid to speak with a girl one-on-one… I had a terrible fear of rejection back then. Even though these feelings are not totally foreign to young boys, I know today that my levels of shyness (and therefore my inability to speak with a person of the opposite sex) back then were probably higher than most boys who were shy in my generation.

Like most kids in their teenage years, I was unprepared to engage in interpersonal communications with a female. I still remember this beautiful girl named Peggy which I truly had the hots for. She was beautiful, nice, and to my fortune… she seemed to like me. The fact that we never ended up going out on a date had nothing to do with her interpersonal ability. It had everything to do with mine. I failed to initiate a meaningful conversation with her to have the chance to ask her out on a date. My total loss… and I knew it. However, my inabilities to break the ice and carry on a honest conversation with a girl made me stop and think about why I wasn’t being successful in my love endeavors. I spent some time thinking about this question and then BINGO! Eventually, I’ve learned what girls like out of my struggles. “They like to talk,” for the most part. I figured… Well, if girls like to talk, then I need to be a good listener. The rest my friends, is history.

Look, I didn’t need to have a smartphone to make me feel better or learn how to speak with a girl. My humanity helped me with enjoying my later teenage and young adult years simply by stopping and thinking about the obvious. For most of my teenage years (up to the age of 16), I struggled with speaking with girls. Some might consider the former as being a “bad” life experience. Well, I see these former struggles differently today. I thank God for how things ended up working out in my life in that regard and for having the ability to face the problem and find a possible solution like a man.

When I was 16 years old, there were no smartphones. My parents happened to have cell phones back then, which was unusual for Brazilians back in the 90’s, but they were not smart.  I didn’t have the opportunity to go on-line to make me feel better for my inability to speak with a girl. Because I had NO technology, I had to face the problem and develop a two very important life skills — Critical thinking and Listening.

Kids today are handicapped because of technology. Too many millennials face a problem with a girl and rather than facing the problem head on to find a solution… They often go to their smartphones and text! Can’t talk with a girl tonight? Go to a smartphone, watch a video with girls and feel better. Can’t find a date to go to prom… Go to the smartphone, chat with girls on Tumbler, and move on… Don’t have any friends? Go to the smartphone and log into Facebook and and chatting! The problem is that text messaging won’t teach a kid how to speak with a girl like a man. Avoiding (or the inability) to speaking with a real girl can’t be replaced by watching a video about girls. Not having a date for prom can’t be replaced by chatting with strangers on Tumbler…

What if I told you that if a person faces a problem in life and decides to ignore the issue and move sideways, eventually they will walk in a circle and be bossed around for life? With or without technology. All this technology that is supposed to make our lives better is having a tremendously negative impact in the lives of millions of teenagers and young adults today. It is, in fact, handicapping them by discouraging them to face real life problems for the sake of technology.

Don’t Overextend Yourself


Put your smartphones down and listen to this! Are you ready? One of main reasons why people working jobs that they don’t like is because they are over extended financially.

The idea that having material positions makes you a more successful professional is an old scam, dangerous philosophy, which in the long run can be quite limiting. We need to set our priorities straight from the beginning. Did you just graduated from school? Don’t buy a house and an expensive car. The answer to professional success isn’t extravagance. People’s decision to live a extravagant life, in the end… tend to handicap them. If you make one hundred thousand dollars a year, you shouldn’t buy a 300K house and drive a brand new BMW 750 Series. The former will most definitely impede you from being fully strategic in the workforce.

The moment your household overhead increases, your job maneuverability decreases… and you become dependent on your current job. What is the consequence? Your professional autonomy is then affected because of poor lifestyle choices. These choices will then “prohibit” you from moving on to another organization when the time or offer is right. Listen carefully though: Compensation is far from being everything that there is about a job. You don’t have to always go from job to job to be free, either. I would argue, however, that flexibility is as important and valuable (if not more valuable) than income these days. In 2017, your ability to engage in job blitzkrieg is a necessity for survival, especially if you haven’t found your dream job yet. Be very careful when buying real estate. Most houses bankrupt employees up front or make them completely dependent on their employer’s salary impeding them from maneuvering when trouble heads their way or if they feel the time for a move is right.

People stay in jobs they hate because of titles. Titles are cool and can make you feel pretty good about yourself. However, losing your title isn’t an humiliation or a set back in your career, necessarily. Any experienced leader understands that leadership isn’t position; Leadership is action, as once stated by leadership consultant John Maxwell. Titles come and go and many times they bounce back. Just because you hold a high title in your HR department doesn’t mean that you should stay in your current position. If you choose to stay in a job simply because of a title… I would argue that money isn’t the only problem you struggle with. You most definitely struggle with ego issues. By the way: Those who are constantly applying the principles of position leadership to others will end up leading the wind. Overextended employees might work for these kinds of “leaders” but they won’t listen to them or are motivated by them.

I get it. An expensive house, kids, titles, a BMW or a Mercedes Benz… along with that “prestige” you got is too much for you to give up, isn’t it? I don’t let money or titles control my life. I make my decisions based on scripture — based in the bible. The moment that you make God the center of your life, the former struggles totally disappear. You will quickly realize that possessions and job nomenclature in this world is meaningless in the long run.

Do yourself a favor. Don’t overextend yourself. In the volatile market we live in these days, having the capacity to maneuver is without question a necessity for long-tern job sustainability. There is tremendous power in calling the shots even if authority resides in the hands of others. You can pretty much control your destiny if you don’t extend yourself financially. Got it?

The Smartphone Is The Vice Of Our Time


I grew up in a traditional Brazilian family where piercings, long hair on males, drugs and alcohol were heavily forbidden, especially for the oldest grandchild of the family.

Under no circumstances was I to be near such things or get together with people who made the choice to approve of any of these four things.

Looking back, I am glad that my parents raised me the way they did. I have no desire to have facial piercings or long hair or drink rum and smoke pot. The vices of my youth are probably the same vices you had as a kid, with little variation.

What if I told you that the new generation has one additional vice among these four things. It is called the smartphone!

Of course, the smartphone isn’t just a vice for the youth. It can be a vice for you and me, as well. The difference is that many of us grew up without a smartphone and we kind of know what it’s like to live without one. Your child or grandchild hasn’t experienced a life without these devices, which in many respects makes it more difficult for them to disconnect.

Do you remember when you were young and everybody used to smoke cigarettes? I do, and I hated being beside anybody who did. The good news for me was that I could just get away from smokers and live my life in peace. Today, kids can’t really disconnect that easily, because our society has made heavy phone usage the ideal.

Look, let me share something with you. I have lost a number of friends for believing in what I believe: TechnoModeration.

In the age of the smartphone, when the political left curses the right, and vice versa, and politicians fail to compromise, heavy use of computerized devices is without a doubt the ideal for many. How dare you or I say anything otherwise?

I am starting to believe that the smartphone is very much like a drug or a vice. Much in the same way that my family would disapprove of me having long hair, many today disapprove of others for those others being lesser fans of technology! People today go the extra mile to completely cut contact with you because of your stance on technology!

Listen to me: If you are not a TechnoHitler (in lockstep with blind worshippers of all things new-tech), many today may “disown” you for what you believe. How do I know? Because it has happened to me, repeatedly.

You may not believe this, as it can be a bit hard to fathom. Can you believe that some of my closest acquaintances don’t speak with me today because of my position on technology use? Sounds hilarious, doesn’t it?

Maybe I should start a telephone game with anybody who decided to give up chatting with me online because of my position on defending humanity over the machine. I would start the game with the following phrase, “It is OK to believe in technomoderation even if you are a technologist.”

In no time, many of these people — who are now so consumed by this drug we call the smartphone — would change my message to, “Ignore Luis. He talks about technology in moderation, but we — technologists — must resist him at all costs.”

What a crazy world we live in these days. From what I have read about drug use, the effects of such things make people a bit delusional. Are druggies that different from folks who suffer from the many side effects of the smartphone? Delusion is definitely a side effect of using the machine in excess, I defend.

Listen carefully: Every generation is cursed with a societal vice. The vices from the high culture of Brazil were having long hair, piercings, drugs and alcohol. Today, in middle class America, it seems that our vice is technology.

I have no problem losing friends for taking the position of technological moderation. Why? Because it is the right thing to do, and let’s face it … we lose friends there, but make new friends here.

Let me finish this column by saying this to you: “There is only one God, and His name isn’t smartphone.”

Be bold and join the movement! You don’t need to be a tech druggie to live a good life.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at

Technology Overuse Is Eating Our Society’s Soul


Technology is destroying our society from within. In this world, only a combination of discipline, along with great mentorship and an in-demand collection of skill sets, takes you places.

I am not aware of anybody who truly accomplished anything in life without having these three prerequisites.

Question: What are your grandsons doing right now to develop them? I bet they are not developing these three entry behaviors, because of technology overuse.


What have your grandsons done lately to develop discipline? I know the majority of them are not joining the military because the armed forces are shrinking dramatically. According to Politico, the U.S. Army is in a 75-year low which can have some serious consequences to the well-being of this country in the near future.

I wonder if our grandkids these days are preferring to stay at home and be on social media versus joining the military to better themselves.

Another question: Are your grandsons being mentored about navigating the intricacies of life? I don’t think so. How do I know this? Well, because only a few come to my office seeking true life mentorship. Most of them are tweeting their lives away and believing the internet can be their doctor, YouTube their teacher and Instagram their social club.

The irony is these same kids will, in the future, lead organizations. What do you think will happen to our systems and institutions 10 years from now? Pretty scary, isn’t it?

When I was 18 years old, I had to serve in an elite unit of the Brazilian Army for a period of time, even though I played on the country’s national golf team the year before.

In my 20s, my father put together a mastermind group to teach me how to win in life in an apprenticeship format. I spoke with the members of that team on a weekly basis, one-on-one. Every time I had a question about life, I was to speak with them. Thinking back, that experience was a university to me. Lucky me, I guess.

Which skill sets have they developed after high school or college? I mean, what are the things they know that will get them jobs? Today, I see kids submitting CVs to entry-level positions.

We hear that 18- to 25-year-olds are computer geniuses, yet I only know a handful who can actually program in C++ or C#.

Look, technology may be making us live longer because of advancements in medicine, but one cannot deny that our new generation’s quality of living is diminishing drastically due to a lack of skill sets. Do I think that technology is the cause for this half tragedy? Absolutely yes.

Let me share one more thing with you. When people come to the United States as foreigners, they need to go through additional hoops in order to find their place under the sun.

Even today, I still experience occasional backfire, especially when I score a big victory. People are jealous, you know? I know it, I ignore it and I live my life.

I have the discipline to write two, sometimes three, columns each week. I am humble enough to seek mentorship still today. Having the ability to handle conflict and strike back with finesse, when required, is a skill set that I have that your grandkids are lacking these days.

Do you know what I think? Technology has been a leading force in making your grandkids very educated, yet having little discipline, few mentors and diminished skill sets.  There are exceptions to the rule, but they are in the vast minority.

Let me end this column by saying this. I am concerned about the future of the United States. Technology has infiltrated our systems too deeply. We are aging. Too many adults are still living in their parents’ houses or are just barely getting by. Many grandkids are growing clueless about life, due to all these technologies that they idolize.

Read this very carefully: Technology overuse is eating our society’s soul. We are starting to see its side effects right now. They will get progressively worse unless we stop believing that technology is always the answer to our problems.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at 

In the tech age, to err is still human


I don’t know about you, but I am imperfect. This fellow here isn’t always right, has faults like anyone else, and is above all — human.

Have you heard the phrase, “To err is human.” I am that human.

Why am I saying this to you here in the Cleveland Daily Banner, a public outlet that is read by tens of thousands of readers? It is because I want you to know something. Machine thinking is so ingrained in us that even when a person makes a little tiny error, some are quick to point out, “Hey, you made a mistake!”

It’s much like when computer programmers misplace a semicolon in a system and get a syntax error.

Look, I get it. Not everybody points out other people’s faults or pitfalls out of jealously. Some do, but not all. The majority of people who can’t stand an incorrect comma on an essay or a person mispronouncing “let’s pray” in a public event probably say it out of pride and because of technology overuse. Some might actually be ignorant and socially inept, but they are a minority.

Read very carefully: We live in a technopoly. Machine thinking is a widespread phenomenon in America. The machine has, in a number of domains, achieved perfection.

Every time we use a calculator we get an exact and accurate response. We can now create a word cloud online perfectly based on word frequency. I play chess with a machine that knows the very best move among the many that are available.

No wonder people are so picky about making things so perfect. After all, this is how a computer behaves. We need to forgive them and help them to realize that only the Lord is perfect. We are imperfect.

Let me go a bit deeper about this topic. Let me see if I can convey a quite complex issue to you quickly using simple words. Here we go.

Since computerized devices are a human creation, it is only fair to assume that some machine functions will be performed in a very human way. I am not aware of a totally secure network out there. Even the most secure systems can be infiltrated by a back-door protocol. They have vulnerabilities! They are imperfect. No wonder. These systems were created by people.

Let’s not forget the fact that we created the machine, not the other way around. Of course, even computers have imperfections. Just because some people perceive the machine to be perfect doesn’t mean that machines are.

In 2018, there is a driving force to produce computerized systems that can think like humans, in order to replace us. Nobody is saying the upcoming American Fedora will be a perfect robot, though. Even in the realm of emerging technology, there is room for error and revision.

Don’t believe me? Have you installed an operating system patch lately? How about an update on your smartphone?

What we are experiencing right now is machine revenge. Since the machine is almost perfect in many areas, we are then asked to be like one and operate under similar standards of perfection.

How ironic, isn’t it? It is comical. Man created the machine and made microsystems work to perfection, like a calculator.  Man surrounded himself with machines. These machines made him more like one, yet he can’t be one. The perfect ideal isn’t attainable. What a tragedy, I must add.

Consequence: Some now judge the work of others based on an algorithm that is humanly unattainable. Are people going mad these days? I think people are going insane, actually.

Do this for me: Next time somebody comes and points out one of your many faults, tell them that life is imperfect — that you enjoy being imperfect because it makes you unique. I am boldly unique, but full of faults.

Dr. A is not God. He loves the Lord and believes that only through the blood of Jesus he will be clean from his imperfections.

To summarize, Dr. A believes that to err is human. What do you believe?

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at 

We Need To Survive The Transition


Let me break some news to you: We are approaching the fourth industrial revolution. Energy, transportation, health and communication will change drastically in the coming years.

Get ready!

The life of tomorrow won’t be anything like living how we live today in 2018. Our living systems are evolving at light speed. Isn’t it true that we now have alternative methods for generating energy, new ways of transporting ourselves, receiving health care and communicating? Open your eyes. The future of humanity is already here.

We are going to witness a boom in smart power, or the technology that is able to self-manage, in our lifetime. Don’t be surprised if you get a smart roof next time you change yours.

Some of the ways we have traditionally moved tangible products in the past is already changing. We are seeing a peak in the adoption of labor robots in companies like Amazon and Walmart, and a plethora of self-driven cars being introduced into the market. This trend won’t go away, by the way.

 Telemedicine will explode within a decade, I bet. The technology is already here. Our systems are robust enough to accommodate this obvious trend. Medicine is expensive! We need an alternative to the high costs of health care. Can technology help us with making care more affordable? Probably, but at what cost to the local economy?

 The way we are going to communicate with each other in the near future will make us laugh about how we used to communicate in the past. Do you remember the movie “Superman” back in the late 1970s? Many of the things we saw in that movie, such as holographic images, will be mundane for most, if not all, of us.

Get ready for the idea of wearing third-party mechanical parts in your body. People are going to need them in order to make a decent living in the future. Some are predicting that we are going to increase our economic growth in the years to come, probably because of wearable technologies. I don’t know about that.

Sure, technology in this instance is good because it may help us to make a better living. Would you be comfortable wearing an RFID chip in your arm? I’m not comfortable with that. How about you?

I am skeptical that human labor alone will be a big part of this boom in productivity. We may see an overall increase in our gross national product because of technology advancements, but in an age where the natural and the artificial are merging, it doesn’t take a rocket scientist to predict that companies will look for the superhuman employee or the perfect robot.

The employee of the future is going to perhaps be a merge of digital and biological.

Klaus Schwab, founder and chairman of the world economic forum, goes further to state, “The fourth revolution won’t change what we are doing. It changes us.” I concur.

We are living in a period of transition where the unknown will meet innovation. Don’t be anxious about what is about to happen tomorrow in regard to technology and employment in our society. Focus on today’s problems and trust that God will take care of you regardless of how much you may think that technology is taking over. Don’t lose focus on what is important. Everything in life is changing, including you. God is in control. You are not God.

 Change is imminent. Citizens of Cleveland, you will eventually be affected by the fourth industrial revolution and everything that is associated with it. Four of our most fundamental systems we have — energy, transportation, health and communication — will evolve.

You will be transformed in one way or another. You may become a hybrid of man and machine, for your own sake.

The machine is expanding its lead. We are becoming an obsolete commodity in this old world of ours. I am not sure if the future will be necessarily promising for us. It will certainly be a technological one.

 We live in a wild world.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at

Advice: Stick With Your Talent

Advice: Stick With Your Talent

The Lord has given you a gift for a very good reason — to glorify Him with it. We all are good in something and brothers and sisters… we need to make sure that we stick with the talent (or talents) that God has given us. The actual gifts given by God to us are many. So the question is… What is your gift? Seek to find what you are good at and use it! Keep in mind though that the gift that you have received came from the creator of the universe. 

God be glorified, always. Be blessed, 🙂

God Gives Us Wisdom and Understanding.

God Gives Us Wisdom and Understanding.


“For the LORD gives wisdom; from his mouth come knowledge and understanding” (Proverbs 2:6).

Ladies and gentleman…  Only the Lord is wise and has great knowledge and understanding. In the spirit of back to school I tell you today, “Let’s focus our efforts in what is important and the what is really important is being with God and following His commands.”

Students, welcome back!!! Keep your eyes on God and He will bless you. Ask and you will receive! This upcoming academic year will be a great one for you in Jesus Christ. BY the way… Don’t forget to read the bible while in school. It is amazing what can be accomplished when you are in God. He loves you yesterday, today and for the whole eternity.

In His name we pray… Amen.


The Lord Is With You Wherever You Go.

The Lord Is With You Wherever You Go.


” The LORD is close to the brokenhearted and saves those who are crushed in spirit” (Psalm 34:8); “The LORD is my shepherd, I lack nothing. He makes me lie down in green pastures, he leads me beside quiet waters, he refreshes my soul. He guides me along the right paths for his name’s sake. Even though I walk through the darkest valley, I will fear no evil, for you are with me; your rod and your staff, they comfort me. You prepare a table before me in the presence of my enemies. You anoint my head with oil; my cup overflows. Surely your goodness and love will follow me all the days of my life, and I will dwell in the house of the LORD forever” (Psalm 23:1-6). 

There is no reason to be alarmed or worried, brothers and sisters. God is good and He will take care of you and me. We don’t lack anything in God as he owns it all. Our God is a generous one. He is a protector — a fair and honest God. The Lord is our strongest shield and will comfort us in times of distress and pain. Quiet waters are coming our way because God is good and just. In this life, we need to look at things objectively and be willing to accept the fact that we are, more often than not, in control of our own destiny and that’s okay.  Christians must keep the faith and move their lives forward despite the many challenges that we face on a daily basis. It is the nature of life and many times… the Lord’s will. Everything happens for a reason under the sun.

One thing is for sure: Don’t be discouraged… “Be strong and courageous for the Lord your God is with you wherever you go” (Joshua 1:9). 

Say No To Astrology.

Say No To Astrology.


God has cautioned us against the dangers of astrology in Deuteronomy verses 4:19, 18:9-12, and Daniel 2:2-17. Seeking guidance from a star isn’t exactly what a Christian is supposed to do. Astrology is idolatry plain and simple and is highly condemned by God. Back in the old testament, the prophet Isaiah declared that he who who practices this craft won’t be able to save themselves or anybody else. God also warns us all about such practices in 1 corinthians 6:-9-10 declaring that anyone who engages in astrology won’t inherited the kingdom of God. We are to flee from such practices, period. We need to seek guidance from God and celebrate His name.

If It Is The Lord’s Will…

If It Is The Lord’s Will…


Now listen, you who say, “Today or tomorrow we will go to this or that city, spend a year there, carry on business and make money.” Why, you do not even know what will happen tomorrow. What is your life? You are a mist that appears for a little while and then vanishes. Instead, you ought to say, “If it is the Lord’s will, we will live and do this or that.”  As it is, you boast in your arrogant schemes. All such boasting is evil.  If anyone, then, knows the good they ought to do and doesn’t do it, it is sin for them” (James 4:13-17). 

The reality is that we can’t even start to guess how much hair we have on our heads. Trying to plan for what will happen to you or your business two years from today is literally madness. Without being God’s will, I emphasize, predictions are merely self-centered mad guesses. Only by acknowledging that the Lord is in control that we start our journey towards true wisdom. The former opens the door for potentially deeper questions of value such as “why do we go to war?” or “Why do brothers and sisters complain against one another?” God knows it all. We don’t.

We are to “submit to God and resit the devil” (James 4:7). Don’t forget to “humble yourselves before the Lord and He will exalt you” (James 4:10). In everything ask, “If it is the Lord’s will” and life will then be what it was intended to be from the beginning. A perfect relationship between man and God. God sets the tone, we follow. There is no technology that will ever change that.

The Cure For Anxiety.

The Cure For Anxiety.


“Therefore I tell you, do not worry about your life, what you will eat or drink; or about your body, what you will wear. Is not life more than food, and the body more than clothes?Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them. Are you not much more valuable than they?” (Matthew 6:25-26). 

Do not worry brothers and sisters. Everything that God does in this world and in heaven is perfect. Never forget — your heavenly father knows what you need before you do. “Don’t worry about tomorrow because tomorrow will worry about itself” (Matthews 6:34). The door will be opened to you when you least expect. Let the good God bless your life in ways that you can’t even comprehend. He does do that sometimes for us to have conversations like this one we are having. Out of big challenges come big miracles. God takes care of His people. He won’t let you alone, hanging in there! Never forget that.

Don’t be anxious about tomorrow. Focus your attention on scripture — Live your life today.

Yogi From The East, Not Good.

Yogi From The East, Not Good.


Flee from the Yogi of the east and focus your attention on the Lord. Yogi (also referred as gurus in India) recommend that people look within themselves in order to receive a divine spark and guide themselves in this world. Be very careful with such practices as only God can guide us with what is right. Be also very cautious about yoga, meditation, and the chanting of mantras. All these practices encourage folks to seek an inward light as a means for solving problems and living the good life.

Christ has warned us about such practices as seeking “inward lights” can de facto be an encounter with darkness. Let’s not forget that the adversary (satan) appears as an “angel of light” (2 Colossians 11:14). We, the brethren, experience light when we “preach the gospel” (2 Colossians 4:4). Flee from Yogi (gurus) and don’t fall into the temptation of accepting their practices and philosophies. Yogi are tools of the enemy. Always choose God, instead.

Don’t Over Extend Yourself.

Don’t Over Extend Yourself.


For the love of money is the root of all evil: which while some coveted after, they have erred from the faith, and pierced themselves through with many sorrows” (1 Timothy 6:10). 

One of the main reasons why people work in jobs that they don’t like is because they are overextended financially. The idea that having material possessions makes you a more successful professional is an old scam, dangerous philosophy which in the long run can be quite limiting. We need to set our priorities straight from the beginning people. Did you just graduate from graduate school? Don’t buy a house and an expensive car right off the bat. The answer to professional success isn’t extravagance. People’s decisions to live an extravagant life, in the end… tend to handicap them. The secret is rationality. A professional who makes one hundred thousand dollars a year shouldn’t be buying a 300K house and driving a brand new BMW 750 Series. The former will most definitely limit him or her. Spending what you don’t have is a terrible professional strategy.

Let me make this article a bit more personal: The moment your overhead increases, your job maneuverability decreases… and you become dependent on your current job. What is the consequence of the former? Your autonomy is then severely affected because of poor lifestyle choices. These glamorous choices, e.g., buying an expensive house in a county club development, driving an import luxury car… will then “prohibit” you from moving on to another organization (if you wish) when the time or offer is right. Listen carefully: Compensation is far from being everything that there is about a job. Flexibility is as important and as valuable (if not more valuable) than income received. In 2017, your ability to engage in job blitzkrieg is a necessity for survival, especially if you haven’t found your dream job yet. Be very careful when buying real estate. Most houses bankrupt employees up front or make them completely dependent on their employer the moment you close on your house.

People also stay in jobs that they hate because of titles. Titles are cool and can make you feel pretty good about yourself. However, losing your title or deciding to do something else with your life isn’t a humiliation or a set back in your career, necessarily. Any experienced leader understands that leadership isn’t position; Leadership is action, as once stated by leadership expert John Maxwell. Titles come and go and many times they bounce back. Just because you hold a title in your HR department doesn’t mean that you should stay in your current position if you are being mistreated or underutilized. If you choose to stay in a job simply because of a title… I would argue that money isn’t the only problem you struggle with. You most definitely struggle with ego issues. By the way: Those who are constantly applying the principles of position leadership to others will end up leading the wind. Overextended employees might work for these kinds of “leaders” but they won’t listen to them or be motivated by them. Position leadership is short-lived.

An expensive house, titles, a BMW or a Mercedes Benz… along with that “prestige” you got from working at Coca Cola is too much for you to give up, isn’t it? Let me share with you part of my philosophy of life. I don’t let money or titles control me. I make my priorities based on scripture — based on what is written in the Bible. Remember: The moment that you make God the center of your life, the former struggles start to disappear. You will quickly realize that possessions and job nomenclature is de facto meaningless.

Do yourself a favor. Don’t overextend yourself. Make God the center of your life instead of a salary, cars, titles, and such. In the volatile market that we live in these days, having the capacity to engage in job maneuverability is without question a necessity these days. There is tremendous power in calling your shots even if authority resides in the hands of others.

The Wisdom Of The Wise Will Be Destroyed.

The Wisdom Of The Wise Will Be Destroyed.


“For it is written: “I will destroy the wisdom of the wise; the intelligence of the intelligent I will frustrate.” Where is the wise man? Where is the scribe? Where is the philosopher of this age? Has not God made foolish the wisdom of the world? For since in the wisdom of God, the world through its wisdom did not know Him, God was pleased through the foolishness of what was preached to save those who believe.” 

Jews look for miraculous signs; The greek seek wisdom (1 Corinthians 1:22). We, Christians… preach Jesus Christ’s crucifixion (1 Corinthians 1:23). Let’s not forget that we are not God and that God almighty is wise and we aren’t. What is wise for men and foolishness for God. Some argue that the world was made in six days. The “Rational” would argue… IMPOSSIBLE. Some of us Christian social scientists reply, “God’s foolishness is wiser than human wisdom.” (1 Corinthians 1:25). God is God!!! The world could have been done in six seconds.

“God has chosen the world’s foolish things to shame the wise.” (1 Corinthians 1:27).  

The Fool Multiplies Words.

The Fool Multiplies Words.


“The beginning of the words of his mouth is folly… the fool multiple words” (Ecclesiastes 10:13-14). “Let the wise listen to these proverbs and become even wiser. Let those with understanding receive guidance by exploring the meaning in these proverbs and parables, the words of the wise and their riddles. Fear of the LORD is the foundation of true knowledge, but fools despise wisdom and discipline” (Proverbs 1:5-7). “Wise men speak because they have something to say; Fools because they have to say something” (Plato). 

God called us to be wise. The way to wisdom is fearing God not being the owner of our destiny based on what we want to believe outside of scripture. There are many who are constantly opening their mouths without doing too much thinking. The former isn’t how a Christian should operate. The believer must be prudent with choosing his words. “Sin is not ended by multiplying words, but the prudent hold their tongues” (Proverbs 10:19). 

Scripture teaches us of an evil that happens under the sun (Ecclesiastes 10:5) — “The fool is appointed to great heights…” But lets not forget that the Lord judges both the jews and and gentiles according to what they have done (Romans 2:6). Brothers and sisters, you will find injustice in this world and even fools will reach positions of great authority. Don’t envy their privileged positions or try to justify your circumstances according to what happen to others.

“Those who guard their lips preserve their lives, but those who speak rashly will come to ruin” (Proverbs 13:3). Remember that.


Listening Before Speaking.

Listening Before Speaking.

“To answer before listening — that is folly and shame” (Proverbs 18:13).” 

We are to listen first then answer after. This is what God teaches us. Fellow brothers and sisters, before making any assumptions about anyone or anything, make sure that you listen and listen carefully. The good God teaches us to do just that and goes one step further to say that if the brethren answer before listening… it is a shameful and a folly act. So, before answering before listening to a friend, family member or co-worker, remember Proverbs 18:13.

God be with us. In His name…



The way of the LORD is a refuge for the righteous… Christians!!! Be a Role Model At Work.

The way of the LORD is a refuge for the righteous… Christians!!! Be a Role Model At Work.


“The way of the LORD is a refuge for the righteous, but it is the ruin of those who do evil” (Proverbs 10:29). Listen this proverb carefully, brethren. Flee from violence, jealousy, and any life sin that deviates you from God’s overall plan. Seek love and gentleness at all times because brothers and sisters in Christ — you will need it.

“Open thy mouth, judge righteously, and plead the cause of the poor and needy” (proverbs 31:9). “Favor is deceitful, and beauty is vain” (Proverbs 31:30). BE HUMBLE! “if my people, who are called by my name, will humble themselves and pray and seek my face and turn from their wicked ways, then I will hear from heaven, and I will forgive their sin and will heal their land” (Chronicles 7:14). 

Only God can give you the life you need for His own glory. Seek the ways of Jesus Christ. Your role in this life as well as mine is to glorify God not yourself. I do realize that the former is a tough concept to process and accept but it is the way… Only God has the ability to help you and I to live a life of meaning. Glory always be to God.

Dr. Luis C. Almeida | Wisdom For The Common Man: How To Deal With Jealous People.

Dr. Luis C. Almeida | Wisdom For The Common Man: How To Deal With Jealous People.

Life is very predictable if we pay attention to certain clues. Geese fly in a quite predictable pattern and teach the world the importance of shifting leadership. River waters eventually reach the oceans in a quite predictable pattern. When men (and women) are confronted with a challenge they tend to have a difficult time handling,…

Wisdom For The Common Man: How To Deal With Jealous People.

Wisdom For The Common Man: How To Deal With Jealous People.


Life is very predictable if we pay attention to certain clues. Geese fly in a quite predictable pattern and teach the world the importance of shifting leadership. River waters eventually reach the oceans in a quite predictable pattern. When men (and women) are confronted with a challenge they tend to have a difficult time handling, they often fold and seek rescue from familiar sources. If we pay close attention to nature, we can unfold a number of quite amusing familiar behaviors. Contrary to what most believe and promote… life isn’t always full of surprises if we decide to observe this world with our eyes opened. Let’s take a close look at jealousy, perhaps one of men’s most dark traits along with pride, for a minute. When someone is jealous of you, your position at work, the car that you drive, the wife you have married or the latest book you have written, a predictable pattern of behavior occurs. Psycho analyzing how the regular men react against your successes is a gift in itself. There are many ways that we can identify human jealousy. In this article, I will share with you three jealous people patterns and what you can do to disarm them.

  1. They disdain you and your best efforts. If somebody tells you that they are your friend but they don’t celebrate your successes, be aware. Chances are very high that these people would rather see you fail than celebrate your latest accomplishment. Look out for patterns of disdain, no replies, disgusted facial expressions, and unusually shared humble words. The former is particularly problematic if off guard humbled words come your way without precedence. Chances are very high that the person speaking humbled words back to you, without having a history of doing such acts, is trying to rearm and attack you foundations somewhere in the near future. Listen carefully: Jealous people ignore you and do what they can to minimize your successes and accomplishments. Genuine allies won’t flee from you. They will like and share secrets with you. Remember to not be emotional with jealous people. Rather, be objective. If something appears to be, it often is. It they disdain you, flee from them. Keep achieving and doing your work to capacity. It will keep irritating them. Sooner or later they will fold because jealousy is tiring. At the time of lowest resistance, give them a compliment and see how they react. If they fold and join forces with you, you got yourself a friend. If they resist, keep course. Sooner or later they will either join forces with you or will flee to a distance land under the sun.
  2. They stick together in an attempt to make you look small. It is quite simple to identify what we call in Portuguese invejosos. These bunch tends to stick together with their clicks in order to gain internal strength. The former is the facto a great counter-attack strategy as union makes force. I strongly suggest individual talent to form close ties with other talented people in order to build a solid foundation for calculated retaliation. There are a number of civic clubs out there that can assist you in this capacity. Remember: You need to build a solid group foundation and develop enough concentrated force in order to ultimately counter-attack the jealous. It is good, once in a while, for jealous people to realize that you are unpredictable and a bit crazy. Trust me: They will think twice before playing games against you overtime because they know you will fire back . The best defense is the offense. Look for strong associations to avoid the risk of being destroyed by lack of force. Give yourself a chance to look bigger than the universe. Make your work seem easy to others. Nothing can be more irritating to the jealous than complete victory and success. Give them no rest. Advance your ships towards their territory and make them play the game according to your rules.
  3. They create a reality they want to see about you.  Jealous people have a difficult time understanding why you achieve and they don’t. These poor souls underestimate natural patterns of leadership and often live in their own fantasy land sometimes for a lifetime. Don’t be discouraged by their actions and predictable behaviors. Much like a good game of football, you must vary your moves, be unpredictable, and in some instances, conceal your intentions. Make your enemy wonder about your next move by mastering your emotions and by educating yourself in strategic thinking. Don’t share too much, say very little and critically analyze speech patterns and associations. If someone is putting yourself in a category you know you don’t belong, be extra cautious. Somebody is already trying to control you by bracketing your strengths and natural gifts. You are what you believe… If the jealous infiltrates your psyche and persuade you to believe that you are what they think you are, you lose. Rather, mimic him, irritate him, and show him that you not him control your destiny. It is the best course of action. Create a reality that you want to see about you and resist politics.

Life is very predictable if we pay attention to certain clues. If you don’t receive email invitations to events you should be a part of, if too much disdain is heading your way, and if others are trying to define who you are to fit their own biases, it is time to make a bold move and retaliate. War is never good yet sometimes is a necessity. It is better to lose by fighting than to lose for not giving your best effort. Even when someone loses a fight, they win in respect. Never, under any circunstances, let anyone define who you are on their own terms alone. Strive to make your own decisions, show allegiance to those who support you and look at the world objectively. Always be ready to leave the premises of any enterprise in order to defend your principles. In the end, you live to work for God not to make friends.