14 Ways To Build Trust And Credibility In Social Media

14 Ways To Build Trust And Credibility In Social Media

In this article, I will be sharing with you 14 ways that you can build trust and credibility in social media, based on the content included in the books, “Social Media Engagement For Dummies,” “Linchpin,” “How to Win Friends and Influence People,” “Permission Marketing” and my own thoughts acquired throughout the years.

Are you ready for this. I hope so.

“Trust is a social good to be protected just as much as the air we breathe or the water that we drink.” “Smile, It increases your face value” (Dale Carnegie). 

Trust can be developed in two ways.

  1. Your audience engages with you already believing that you’re worthy of their trust.
  2. Your audience demands that you earn their faith. 

I which ways do we get our audience to engage with us whether they believe we are already trustworthy or not? Here we go.

14 Ways To Build Trust And Credibility In Social Media

Way #1. Have a unified social media voice and keep consistency… of postings, theme, copy, and so on. 

Way #2. Do your homework: Find out who your audience is and don’t forget to find out where they spend their time, and what they are talking about. Tailor your messages directly to them based on their interests. 

Way #3. Interact authentically with your audience: Be real and genuine. Show your personality but be consistent with your communication. Are you fun? Fearless? Serious? Savvy? Whatever you are, make sure they see this part of you in your social media postings. It will help you build credibility with them. Consistency of correct information output builds credibility.

Way #4: Be honest: Honesty goes hand in hand with trust. It is difficult for anyone to be trustworthy on instagram (or facebook, pinterest, etc) claiming to be a life coach at 17. Be truthful. People pay close attention to these things on-line. If you don’t know the answer, say I don’t know.

Way #5 Be transparent: When people can connect with the real you… your brand/persona becomes more personalized resulting in higher levels of trust and credibility. 

Way #6: Ownership: Take responsibility for your mistakes. They will happen… Your greatest critic can become your most outspoken “fan”. Be careful when criticizing others… It is a small world, after all. Remember: Never say, “you’re wrong” (Dale Carnegie). If you make a mistake, take the ownership for the error. 

Way #7: Word choices: Use the word ‘you’ when engaging with your audience in social media networks rather that referring to them as generic people. Your audience prefers that you speak with them, not about them or at them. Make it personal.

Way #8: Build your social media presence: In 2019, failing to be in social media makes you invisible in our society (Gary Vaynerchuck). Engage in emotional labor in social media and become indispensable for your tribe (Seth Godin).

Way #9: Continue asking questions: Tribes love this. Prove to your audience that their thoughts and opinions matter to you. Listen to what they have to say and implement them accordingly. 

Way #10: Create an incentive for your audience to engage with your content and come back: Share quality content in multiple outlets that fit their interests. Be their only option if you can…

Way #11: Respond promptly for a greater impact: Manage your conversations in an organized fashion. The timeless of your responses is an important part of trust-building on-line. Leaving questions answered for days/weeks can dissolve that person’s trust in you.

Way #12: Get training in-front of the camera: Performing poorly on an youtube video clip can damage your reputation and will have an effect your credibility impacting trust.

Way #13: Release press releases and use your blog to distribute these pieces of writing once in a while: Then, share the press releases to social networking sites for greater impact. make sure to include links to your social media networks, multimedia elements, and content that leads your audience to tweet a quote about you to their friends. In another word, make your content great pieces of independent micro content for your audience to share on your behalf with their audience.  

Let them be your sneezers to spread your idea viruses (Seth Godin). 

Way #14: Work on getting third party endorsements: One of the best methods to accomplish this is simply to ask. Don’t be afraid to request on-line reviews about you or your business from people in your network. Make it worth the effort for people to praise you publicly. It will help with your brand’s credibility and trust, that’s for sure. Public praises go a long way. 

Your credibility and trust will result in eminent permission granted from your audience to share your content to them, as Seth would say. Be careful, however, to not burn your brand’s trust by attempting to gain short-term profits on the back of your tribe.

Remember: Permission is a process not a moment.

Tell me if these 14 ways to build trust and credibility in social media worked for you. I want to hear. Be blessed. 

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Strangers Into Friends, Friends Into Fans, And Fans Into Costumers

Strangers Into Friends, Friends Into Fans, And Fans Into Costumers

One of the goals of a good social media strategy is to transform strangers into friends, friends into fans, and fans into costumers not simply scrolling a news feed for entertainment sake. The idea behind using social media networks is to accomplish something worth pursuing, like building a solid network, in my opinion. The moment that we stop accomplishing a strategic goal on facebook, for example, our actions become what I like to call “Merely Scrolling Behavior Pattern” (MSBP) behaviors without any chance of long-term network building.

Social media networks are about building networks and exchanging information. Networks of friends, family, fans, customers and so on. Let’s not forget that one of the definitions of network is, “To interact with others to exchange information and develop professional or social contacts.” When a subject is ‘merely scrolling’ on facebook without any goal in mind, these behavior patters don’t often accomplish much, other than perhaps giving a subject something to do while bored. These repetitive behaviors do little to help a social media network user a chance to exchange information with others and strengthen their network nodes. Information exchange is key if you want to build a solid network in any social media platform today and in the future.    

Some users simply engage in “MSBP” behaviors because it’s easy to do or because they may be bored, have you noticed that? We often see the former when a subject is waiting in line for a doctor’s appointment, when waiting in line in a grocery store, or at night before going to sleep.  By the way, it is okay to be bored sometimes, at least this is what a research article published in the journal of experimental social psychology has claimed. It seems right to me. Pay attention to “MSRP” behaviors and don’t forget to engage with your audience.  

So, next time that you go to facebook, take some time to exchange a line or two with your followers in there. You will be amazed by how a few nice and sincere words can go a long way in the process of transforming strangers into friends, friends into fans, and fans into costumers. Jeremy Owyang once said, “Social networks represent the digital reflection of what humans do; we connect and share.”

Let’s do the former, indeed! Let’s keep connecting and sharing, not simply engaging in “Merely Scrolling Behavior Patterns” (MSBP) without any chance of network building. We use technologies for a very specific reason. What is your reason for using social media networks? Mine is to connect and share. Your turn.