The Real Meaning Of Friendships — Not Facebook Friendships

The Real  Meaning Of  Friendships — Not Facebook  Friendships

What is a friend to you? Is it a person in which you can chat, share your concerns with, bounce ideas… A person who is going to be there no matter what. A person who you know will tell you the truth no matter if you are wealthy, poor, in control or wondering in life or trying to figure it out what you want to do? A friend is much more than a Facebook friend, don’t you think? A Facebook friend many times is a number. True friends are not numbers; they are just your friend.

Let me ask you this… Did you accept people you don’t know to be your friend on Facebook lately? Maybe on Instagram? Twitter? Tumbler? Let me ask you a better question — Did you clean your Facebook lately after doing a critical analysis of your “friendships” in cyberspace? My guess is that you probably did the first and didn’t do the second.

Well, I did the second about one year ago. I went back to my Facebook accounts (plural) and cleaned the crap out of folks who didn’t belong in there. The reason? Because they were not my friends. They were a number not a true friend. They were Facebook friends. A true friend, as least to me, is somebody I have some affinity with. As I wrote previously, a friend is a person in which I can chat, share my concerns with, bounce ideas… A person who is going to be there no matter what. If they don’t have these qualities… Maybe they shouldn’t be in my Facebook friends list no matter what the computer says.

I personally don’t get offended and frankly don’t care if my Facebook friends like my postings or not or put comments in my wall. A true friend has reasons to comment, be indifferent or simply be silent for reasons I don’t need to know. Not everything I post should be liked or have a comment by a friend just because it was shared in social media! What I am saying is that likes and comments don’t always equal friendships!  But in the American technopoly, likes and comments are “king,” as social media algorithms take into account “interaction” as a variable in calculating your influence on-line. How fake!

Clicking the like button or putting a comment down in one’s wall can have more connotations than simply linking what you posted or commenting on a great idea. Most human beings don’t really operate that logically. The illogical plays a large role in this whole process of internet communication. Look for trends. If “Facebook friend” John Jones is constantly praising you for your efforts in a genuine way — Premium him. If he is trying to gain something from you, you will know it. If you have a foe among your “friends,” unfriend him. It isn’t worth having the numbers if in the end, they are really not your friend. I’ver learned this the hard way. 

Remember that.

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5 Social Media Tips That Actually Work

5 Social Media Tips That Actually Work

In this article, I will share with you some of the social media tips I’ve learned throughout the years that actually work. This list is by no means exhaustive or comprehensive but nonetheless… It may help you to grow your account on-line. Are you ready for this? Here we go.

  1. Conduct a market research anytime you want to build a social media campaign. Research your competition and influencers before spending time and money in a campaign with the goal of attaining success in five years since the implementation of the campaign. Don’t give up on your plans to grow your social media account in 6 days, weeks, months or two years. Give it five years, instead. No business will invest time and resources without doing market research, either. Would you invest time and money to start a coffee shop without investigating your competitors and the industry itself?  Building an instagram page is no different.
  2. Search (visit) competitors’ pages. How do you do this? This is how. 1) Pick a niche of a kind… Let’s say, “motivation.” 2) Type motivation in the search bar on instagram, for example. 3) Scroll and see the accounts that come first in the search bar. 4) Pick 5-10 accounts. If they have many followers, chances are high that they are influencers not a competitor. Repeat the process every week for a month.
  3. Write down every account with big followers on your niche in a google spreadsheet. Write the following categories in the spreadsheet– “Handle,” “Followers,” “Average Engagement rate,” and “How many likes they get per post.” Fill out the former for a minimum of 5 to 10 accounts in your niche.
  4. Do BPP (Best performance post) to find out what is performing well in that specific niche for 5-10 accounts and find out which type of content performs best. Look at these posts and save them in a folder in your computer for reference.
  5. Be consistent with posting daily content. Go to your niche and see how often your competitors are posting. Network, go talk with people and create partnerships off-line in order to leverage your position on-line.

The former tips have helped me a lot with growing my accounts throughout my social media networks. I hope you enjoy them as much as I do. Cheers.

— Podcast version —

https://anchor.fm/thedrashow/episodes/Five-Social-Media-Tips-That-Actually-Work-e5kkcq

The “Dark Side” of Social Media

The “Dark Side” of Social Media

There is little doubt that we live in the age of social media. It isn’t uncommon for us to exchange photos via Facebook, share updates on twitter, look at videos on YouTube, or start a conversation on Google Plus. On the surface, social media sites seem harmless and wonderful. What if I told you that social media sites have a dark side to it? There have been studies showing a direct correlation between social media use and decreases in work productivity, invasion of privacy, and even anxiety.

Social media technology, like aspirin, isn’t free of side effects. The American and British economies have lost billions of dollars due to employee’s participating in social media sites while at work. Rather than working on job related tasks to advance the enterprise, office workers seem to be spending a sizable amount of their working hours in social media sites updating profiles, sharing photos, and what I like to call, “goofing off… or simply wasting time.” Yet, we keep advancing the idea that social media is wonderful ignoring the multitude of repercussions the medium has. Perhaps, we should be a bit more conservative with our assumptions.  We live in an open society where our traditional privacy values are being questioned. Thank goodness we seem to be annoyed and uncomfortable with this phenomenon here in Indiana county. We don’t need to compromise our rights to privacy because of technology. We should be educating our kids to realize that displaying everything about one’s life on Facebook (or any other social media site) isn’t necessarily a good idea. As a parent, I am disturbed when I hear that 13 year old kids are living a “second life” through social media. The great advancements of modern technology seem to have a dark side, doesn’t it? I like technology but don’t love it. Do you?

Anxiety is a problem. Anxiety due to overuse of computerized devices through social media is emerging as an epidemic. The decreased sense of self perception is a serious side effect of social media. Just because we can create a profile for the world to see doesn’t mean it is real or beneficial.  The need to constantly update a profile also generates higher levels of anxiety among teens which could be toxic to their health. Our brains were not made to be working on constant information overload mode despite the belief of some that we should be always connected, especially to social media.  This is what I propose. Techno Moderation! Use social media with care. Please realize that the medium isn’t free of side effects. Be aware of the positives and negatives effects of this innovation for your own sake. Before taking a medicine, we read about its side effects, right? Why should social media use be any different?

14 Ways To Build Trust And Credibility In Social Media

14 Ways To Build Trust And Credibility In Social Media

In this article, I will be sharing with you 14 ways that you can build trust and credibility in social media, based on the content included in the books, “Social Media Engagement For Dummies,” “Linchpin,” “How to Win Friends and Influence People,” “Permission Marketing” and my own thoughts acquired throughout the years.

Are you ready for this. I hope so.

“Trust is a social good to be protected just as much as the air we breathe or the water that we drink.” “Smile, It increases your face value” (Dale Carnegie). 

Trust can be developed in two ways.

  1. Your audience engages with you already believing that you’re worthy of their trust.
  2. Your audience demands that you earn their faith. 

I which ways do we get our audience to engage with us whether they believe we are already trustworthy or not? Here we go.

14 Ways To Build Trust And Credibility In Social Media

Way #1. Have a unified social media voice and keep consistency… of postings, theme, copy, and so on. 

Way #2. Do your homework: Find out who your audience is and don’t forget to find out where they spend their time, and what they are talking about. Tailor your messages directly to them based on their interests. 

Way #3. Interact authentically with your audience: Be real and genuine. Show your personality but be consistent with your communication. Are you fun? Fearless? Serious? Savvy? Whatever you are, make sure they see this part of you in your social media postings. It will help you build credibility with them. Consistency of correct information output builds credibility.

Way #4: Be honest: Honesty goes hand in hand with trust. It is difficult for anyone to be trustworthy on instagram (or facebook, pinterest, etc) claiming to be a life coach at 17. Be truthful. People pay close attention to these things on-line. If you don’t know the answer, say I don’t know.

Way #5 Be transparent: When people can connect with the real you… your brand/persona becomes more personalized resulting in higher levels of trust and credibility. 

Way #6: Ownership: Take responsibility for your mistakes. They will happen… Your greatest critic can become your most outspoken “fan”. Be careful when criticizing others… It is a small world, after all. Remember: Never say, “you’re wrong” (Dale Carnegie). If you make a mistake, take the ownership for the error. 

Way #7: Word choices: Use the word ‘you’ when engaging with your audience in social media networks rather that referring to them as generic people. Your audience prefers that you speak with them, not about them or at them. Make it personal.

Way #8: Build your social media presence: In 2019, failing to be in social media makes you invisible in our society (Gary Vaynerchuck). Engage in emotional labor in social media and become indispensable for your tribe (Seth Godin).

Way #9: Continue asking questions: Tribes love this. Prove to your audience that their thoughts and opinions matter to you. Listen to what they have to say and implement them accordingly. 

Way #10: Create an incentive for your audience to engage with your content and come back: Share quality content in multiple outlets that fit their interests. Be their only option if you can…

Way #11: Respond promptly for a greater impact: Manage your conversations in an organized fashion. The timeless of your responses is an important part of trust-building on-line. Leaving questions answered for days/weeks can dissolve that person’s trust in you.

Way #12: Get training in-front of the camera: Performing poorly on an youtube video clip can damage your reputation and will have an effect your credibility impacting trust.

Way #13: Release press releases and use your blog to distribute these pieces of writing once in a while: Then, share the press releases to social networking sites for greater impact. make sure to include links to your social media networks, multimedia elements, and content that leads your audience to tweet a quote about you to their friends. In another word, make your content great pieces of independent micro content for your audience to share on your behalf with their audience.  

Let them be your sneezers to spread your idea viruses (Seth Godin). 

Way #14: Work on getting third party endorsements: One of the best methods to accomplish this is simply to ask. Don’t be afraid to request on-line reviews about you or your business from people in your network. Make it worth the effort for people to praise you publicly. It will help with your brand’s credibility and trust, that’s for sure. Public praises go a long way. 

Your credibility and trust will result in eminent permission granted from your audience to share your content to them, as Seth would say. Be careful, however, to not burn your brand’s trust by attempting to gain short-term profits on the back of your tribe.

Remember: Permission is a process not a moment.

Tell me if these 14 ways to build trust and credibility in social media worked for you. I want to hear. Be blessed. 

Strangers Into Friends, Friends Into Fans, And Fans Into Costumers

Strangers Into Friends, Friends Into Fans, And Fans Into Costumers

One of the goals of a good social media strategy is to transform strangers into friends, friends into fans, and fans into costumers not simply scrolling a news feed for entertainment sake. The idea behind using social media networks is to accomplish something worth pursuing, like building a solid network, in my opinion. The moment that we stop accomplishing a strategic goal on facebook, for example, our actions become what I like to call “Merely Scrolling Behavior Pattern” (MSBP) behaviors without any chance of long-term network building.

Social media networks are about building networks and exchanging information. Networks of friends, family, fans, customers and so on. Let’s not forget that one of the definitions of network is, “To interact with others to exchange information and develop professional or social contacts.” When a subject is ‘merely scrolling’ on facebook without any goal in mind, these behavior patters don’t often accomplish much, other than perhaps giving a subject something to do while bored. These repetitive behaviors do little to help a social media network user a chance to exchange information with others and strengthen their network nodes. Information exchange is key if you want to build a solid network in any social media platform today and in the future.    

Some users simply engage in “MSBP” behaviors because it’s easy to do or because they may be bored, have you noticed that? We often see the former when a subject is waiting in line for a doctor’s appointment, when waiting in line in a grocery store, or at night before going to sleep.  By the way, it is okay to be bored sometimes, at least this is what a research article published in the journal of experimental social psychology has claimed. It seems right to me. Pay attention to “MSRP” behaviors and don’t forget to engage with your audience.  

So, next time that you go to facebook, take some time to exchange a line or two with your followers in there. You will be amazed by how a few nice and sincere words can go a long way in the process of transforming strangers into friends, friends into fans, and fans into costumers. Jeremy Owyang once said, “Social networks represent the digital reflection of what humans do; we connect and share.”

Let’s do the former, indeed! Let’s keep connecting and sharing, not simply engaging in “Merely Scrolling Behavior Patterns” (MSBP) without any chance of network building. We use technologies for a very specific reason. What is your reason for using social media networks? Mine is to connect and share. Your turn.