There Is A Surplus Of College Professors Out There But Only A Handful Of Dr. A’s

There Is A Surplus Of College Professors Out There But Only A Handful Of Dr. A’s

There is an abundance of commodities in our economy in 2019. Do you want to get a college education? You are welcome to choose between and among 5,300 different options. These options are private, public, christian, HBCU, women’s college, you name it. According to the Bureau of Labor statistics, there are $486,000 plumbers in America. There is one billion websites on google and somewhere between 600,000 and one million books published every year for your to choose and buy. On Spotify alone, we have 40 million songs to choose from and 3 billion user playlists to listen to. And to complement this madness, we can choose between 59 different kinds of salad dressings at Publix.


It is no accident that the value of these commodities are decreasing in price and need fast. Our economy isn’t scarce anymore which means that we must do something different in order to attract people’s attention to whatever we do or sell.  Advertising a lot isn’t the answer, obviously. We don’t need to be cluttered with more messages these days. The over reliance on advertising isn’t the answer, I say.

What do we need to do then in order to make our offerings more scarce, then? In my opinion, this can only be accomplished by helping the client to save time.

In my industry of higher education, I do what I can to help my students to save time. I produce tutorials, podcasts, design video games, work in class with them on projects, go to the cafeteria and guide them on life pursuits, you name it. I make the lives of my students easier which in effect makes them save time. I’m willing to trade my time for their attention. They appreciate it. I innovate, earn the permission to speak with them and they choose me over the other thousands of daily stimuli they ignore every day.

It seems to be working. In the past semester alone, I carried out a conversation with 569 students, advised them in my office, at the mall, in the cafeteria, playing ping pong on campus, at the library, on the street, in their dorm lobby, at the park, during spring break, fall break, thanksgiving, at the swimming pool, via facebook, instagram, snapchat, linkedIn…

Wake up! Our economy has changed. Our standard operating procedures are being flipped upside down to accommodate for this explosion of intellectual property that is available for us all. Higher education is tanking because of lack of change and understanding about where the economy is headed. Information is now free. If we are to charge fore information, we may need to somehow incorporate the time variable in our offerings.

We don’t like (or want) to be bothered or interrupted anymore. There is so much noise in our lives because of over production. No wonder why students hate to waste time and effort. Things are available for them right now and often someplace else. They don’t need to come to a college class to learn. They may want to come, however, if they save time.

Here is my advise to you: If you want to advance your industry, be different. I’m different by saving students time. What are you doing to be different?

There is a surplus of college professors out there but only a handful of Dr. A’s. Are you the “Dr. A” of your industry? What is your competitive advantage? What are you doing different for others to choose you over the million other options they can choose from?

For now, this is what I’m doing. Tomorrow? Who knows! I will invent something else.






Change In Education Is Eminent

The only certainty about the future ahead is change. The education of tomorrow won’t resemble the one we have today. Because of the threat of machine take over, we now have to think about ways to trick perishable machinery in order to live a good life in the age of Siri. It is obvious that creativity will be at the core of this evolution of thought and educational practice simply because even an intelligent microchip will struggle with being creative overtime. There is much discussion on the importance of students learning the new literacies of humanics in an attempt to work alongside the machine and have a chance to succeed overtime.

The humanics curriculum is composed of courses in technological and human literacy along with data literacy topics where people are expected to apply these three areas to current problems. Twelve year olds today better get used to thinking about a world where the jobs will often lie in one’s ability to manage the flow of big data and how the machine works in unpredictable ways, as a literal means of survival. Learning from now on will be ongoing and technical which is both a blessing and a curse. The good news is that the exact sciences oriented people will profit from this transition. The humanities ones will struggle. How about the unfit you may be asking? I honestly don’t know what will happen to them in the long run which can be a scary thing.

People are going to be expected to learn how to be human. What do I mean by that? Well, they will need to write well, communicate interpersonally and have a strong sense of aesthetics in order to survive the artificial intelligence economic driven transition. I have to say that all these major shifts in paradigm make me feel a bit concerned by what is about to come. Tell me how a regular human being can compete against  an intelligent machine that can be upgraded each year? Sooner or later, our abilities to compete with the machine will end as human progress can only go so far. Good luck beating your nemesis counterpart head on in what the computer does best. We better have the mental capacity to invent and discover. The future won’t be anything like the past. We are going to laugh about the way we used to educate our kids and work! Universities will eventually offer this new major, humanics.

Have you ever thought about what would happen to your family if the computers take over? What do you think will happen to you and your family? Jobs are shrinking. Careers themselves are disappearing. There will be no economic incentive that will change the fact that computers cut jobs, period. When was the last time you spoke with a librarian? Here in Cleveland, not even the garbage man is safe against the threats of automation as a robot now collects our city trash. Which world are we living in today where we choose to support machinery over man?

We are all citizens of the world’s largest and oldest tecnopoly! Change is eminent. Education is no exception. For the first time in history, education will actually change because machines will start learning; human beings will keep texting and as a consequence, a substantial number of people will be unemployed. I wonder what Issac Assimov would have said today if he was alive. Our dependency on technology can be argued to have made us slaves to what is new and flashy. Unpredictability is now the norm, ladies and gentleman.

Listen: America is an empire of ideas where the best fit tends to succeed, and where the unfit is often left to their own devices in search for guidance and direction. In this upcoming new age of singularity, Siri won’t be able to help us to navigate society. I am seeing major unemployment eventually becoming the norm in small towns and millions in poverty due to their inability to create and predict. Humanics will prove to be the university’s biggest major which will fundamentally change the way universities operate. The Cartesian-Newtonean paradigm will prove false in the years to come leaving space for a new era of unpredictability.

My Response For Why The Student Debt Financial Problem Is Primarily A Parent Issue.

“AARP is worried about student loans.” 
This is my reply, after reading the post on facebook.
Luis Camillo Almeida Genius, this is an issue, yes. This is what I see though: Everybody under the sun is complaining that college is expensive. I agree, it is. However, there are way too many kids these days who live life as an adult while pursuing a college education. Examples of extra expenses they have that maybe they shouldn’t have are: Adult housing, car payments, insurance, gas, smartphone bills, luxury gadgets, brand clothes, food, fancy trips, beer money… Now, let’s estimate the former and see if this crisis is only a college or student problem. We live in a luxury apartment complex but I have been a college professor for 10 years and can afford that. Some of my neighbors are students. It costs 1K to live in this complex a month. At the bare minimum, these kids are paying $500 per month to live here. That’s $6000 a year. In order to live in our complex, they need a car. Most of the cars I see on most campuses I’ve worked in my life are new or nearly new cars. I estimate a payment of at least $250 a month. Well, that’s $3000 a year. We all know that to be able to drive a car, one must have insurance. Kids driving cars at age 20 will pay high premiums until they reach the age of 25. I bet they are paying 150 dollars or so a month in car insurance a month. That’s $1800 a year. Ladies and gentleman, no car can be driven without gas. I bet they spend 2 to 3 tanks of gas a month. Let’s estimate a $80 a month in gas bill or $960 a year in gas. Smartphones are awesome but they aren’t cheap. I bet most students spend $80 a month on smartphone bills. That’s $960 a year. I see tablets, fancy laptops, DSLR cameras, and name it all over the campuses I’ve worked in my career. These gadgets aren’t cheap. I am going to estimate that students, on average, spend $120 bucks or so in these “extra cool things” each month. That’s about $1500 a year. Now, this one shouldn’t come as a shocker. Most college students these days dress well. Buying that A&E isn’t that cheap. I bet that folks are spending at minimum $25 a month in clothing if we average the yearly clothing expenses. So, $500 for clothe expenses. Food! Yes, this one nickel and dime them badly. Are students cooking their own food to save on this cost? Or are college students eating out (without a meal plan) in most colleges and universities? How about starbucks? and such? Bro, I will estimate $500 in food expenses for the average student and I think I’m grossly under estimating this one. Food total –> $6000.
Luis Camillo Almeida Fancy trips… spring break, studying abroad, going back home away from school many times a year… This one is tough to estimate… on average, I will estimate in $1000 a year. Beer money. I know, not all students drink alcohol but the majority do. I bet that a $200 bill a month on alcoholic drinks wouldn’t cover what kids spend on this these days. So beer expense: $2500.
SO, let’s calculate the total extra expenses: 6000+3000+1800+960+960+1500+500+6000+1000+ 2500 = 24220 a year. Let’s multiple that by five which is the average time students complete a college education: $121,000! There are a three things we can conclude from these simple posts here on facebook. 1) College tuition is far from being the only burden in the contemporary “student loan crisis” rhetoric we have these days. 2) Students are living life as an adult in college and most will be living life a student for life. 3) The actual problem IS NOT a STUDENT problem. It is a PARENT problem for allowing them to make such poor life decisions at this age.
Luis Camillo Almeida I’m going to make this very clear in here. Gen z, millennials… aren’t any different from us when were we young. So STOP BLAMING THEM! The issue, ladies and gentleman, is that most of us (older people) suck at making them accountable for their actions and understand the value of money. The problem is you, bro. Don’t blame the kids or colleges and universities (only) for this serious crisis.

Public schools help sustain culture


This fall, my daughter Sophia will be attending one of our local elementary schools.

Why am I putting her in public school, you may be asking? The main reason why Sophia will be going to one of our county schools isn’t because she will have access to computers in the classroom. Although I believe that kids should use technology in moderation for learning, Sophia will attend a Bradley County public school in order to learn more about people.

In life, people must be prepared to get along with other people in order to live in a community, deal with adversity, learn how to behave in public and communicate, and fight injustice when required; also, in order to be comfortable and stick up for themselves when required.

Stop! Think! Reflect! Be a good father or mother.

Before putting politics ahead of common sense and reasoning, think about what is best for your children. I hold the position that people who are prepared to deal with different types of people will eventually have the upper hand in life.

I honestly don’t think that nurturing children to a point of protecting them from facing adversity is a good idea. Eventually, these kids grow older and become clueless about how the world actually operates.

Here’s a caveat. There is no technology that will solve the problems of your grandchildren when they are bullied later in life because the parents decided to protect them from the evil of this world. Kids who don’t experience interpersonal conflict tend to become severely handicapped in the workforce later in life unless they realize that they are behind, unless they read self-help books extensively and unless they are mentored by someone who actually understands how the world operates and is willing to share.

My parents have always protected me. I was given every technology you could dream of back in the day. The problem is that technology doesn’t teach kids about people.

What I got with technology, I lost in understanding verbal communication, facial cues and body language, and the basic tenets of culture. I had no concept of privacy and space back in Brazil. So I question, how good is technology if you don’t gain the basics of your culture? Avoiding conflict isn’t the answer, either.

Going to a public elementary school helps kids to better understand the role of authority, and helps them to learn how to deal with situations that kids dislike. Yet, they have to learn how to act accordingly.

Kids in public schools also learn how to face and handle conflict. Sometimes, saying something back or retaliating will stop the nonsense, even if the kid loses the battle.

At least, this is what my dear old friend Kurt Dudt once told me. He was a publicly educated former U.S. Marine who trained the South Vietnamese to fight the Viet Cong. There is honor in facing a bully, even if you lose, he used to say.

Look, allowing your grandchildren to hide behind a computer screen won’t protect them later in life. Often, it transforms great kids into cowards, which in itself has some serious consequences. I woke up, came out of the shell, and now people think twice before making me mad.

Your children deserve to know how to defend themselves when necessary against anyone, as well. Virtual schools don’t teach your kids how to handle these things.

Technology is good for assisting kids to learn, but it falls short on enabling children to develop themselves in society.

We need to prepare our kids to be ready to respond appropriately in life so that they can succeed. I hold the position that kids must be able to decipher between good and not-so-good people, and find mechanisms to cope with them.

We live in a diverse world, ladies and gentlemen. Kids should be exposed to other ethnicities and realize that not every family raises their kids the same way.

We can’t always rely on a computer to tell us how to think or advise us on what to do.

Your grandkids need to know about people. Schools, not technology, are a playground for it.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at