Dr. Almeida has a history of working with students in group projects for the production of social media campaigns using media. The video clip below is a good example of the type of work his students are empowered to do in his media courses. Student conceptualization, design, development and implementation of techniques are some of the skill sets Dr. “A” students develop after taking his courses.
Practice is what Dr. “A” students get in his courses. The video clip below presents a collection of artifacts (deliverables) created by his students throughout his career. Dr. Almeida has placed students in a wide variety of areas of media ranging to graphic design to integrated marketing communications.
In Dr. Almeida’s class, students learn how to create media artifacts by practicing design techniques both in and out of the classroom. The video clip below displays evidence of students working in class and completing a graphic design media exercise.
This past Spring 2016, a group of 10 seniors majoring in Integrated Marketing Communications at Jackson State University took Dr. A’s MC 473 (Advertising Campaigns) class. The course worked in conjunction with the Jackson Zoo in order to promote the second season of JSU Day. The event was a tremendous success and Dr. “A” students were part of this success. Under Dr. A’s guidance, MC 473 students helped the Jackson Zoo to increase their event attendance from 670 attendees to 1377 and increase membership sales by a function of 12 by applying advanced social media concepts and techniques.