Media Kit

1. One Page

Photo of Dr. A's One Page For The Media
Dr. A’s One Page For The Media

2. Condensed Biography

Dr. A Fun Photo
Photograph Of Dr. Luis Almeida, TEDx Speaker

Dr. Luis Camillo Almeida is an Associate Professor of Communication Arts at Lee University who has taught over a thousand students, in five institutions. Dr. “A” has taught courses in both teaching and research oriented schools serving as Interim Department Chair with tenure status (Associate Professor) in two institutions. He is also a technology critic who has written, talked and published academic articles in three continents and three books on the importance of using technology moderately. He has been nationally featured in many national outlets including the Wall Street Journal, WDEF-Chattanouga, ABC-Jackson, NPR, the Observer Reporter (OR), TEDxPhoenixville, The Pittsburgh Tribune Review, Voice of America (VOA), Indiana Gazette, The Vindicator and now at the Cleveland Daily Banner. Internationally, Dr. Almeida has been featured in the highly prestigious O Globo Newspaper, Radio CBN, Investimentos e Noticias (Brazil), Triffato Magazine (Brazil), and Voice of America (Nigeria). Dr. A has had over 22 million media impressions (MI) for his work in techno moderation alone, all advancing key message points. He lives in Cleveland, TN.

3. Mission

Dr. A is a unique college professor who is serious about educating the public about the advantages of living a TechnoModerated life. The Dr. A brand ignites action with fun along with strong presentations about innovative ways to disconnect once in a while. By providing a model for people to TechnoModerate,  Dr. A helps people of all ages to better understand the benefits of living a life without the many side effects of technology overuse.

4. Almeida Computer Behavior (Human Robot) Working Hypothesis

Explanation: The more a subject interacts with a computerized device, the more “computer like” behaviors a subject acquires and displays over time without realizing it (McLuhan). In essence, Almeida explains that the more a subject interacts with a smartphone (for example), the more the subject expresses and behaves like a machine unconsciously. It is only through mental exhaustion and fatigue that subjects stop their “computer like” neurotic behaviors, Almeida adds.

Dr. Almeida recognizes that some machine like behaviors in subjects are expected and considered normal behavior, as the machine is a human invention. However, the neurotic “computer like” behavior expressed by subjects is directly related to computerized device exposure and frequency of use.

Hypothesis Assumptions:

  1. Computerized machines serve as transforming mechanisms capable of altering human behavior into machine behavior by reinforcing responses to stimuli directly or indirectly.
  2. The more a subject uses computerized devices, the quicker the subject will acquire machine like behaviors.
  3. Extended exposure and frequency of use of computerized machines induce extreme neurotic levels oftask completion, urgency of data processing, time of response, activity levels, and multi-task. 
  4. Extended exposure and frequency of use of computerized devices induce extreme neurotic levels of versatility, upgrade consciousness, abbreviated language use, and productivity.

5. Human Robot Cycle

cycle

This model has four phases and operate in a cyclical and predictable fashion. The phases are: The State of equilibrium, Obsessive Computer Use Persons, Burn Out person, and the Post-burned out phase. 

Every person is born in the state of equilibrium because human beings are not exposed to smartphones in the womb while gestation. As people get acquainted with technological innovations and are consequently given smartphone access in order to satisfy their contemporary technological needs, people unconsciously experience what Almeida calls a “process of transformation” which is the first transitory stage of the cycle. In this intermediary state, human beings aren’t in equilibrium but aren’t in the obsessive computer use persons phase either. Almeida argues that a person living in this stage is engaging in true techno moderation since the person is using as much technology as they are putting technology away, for the most part.

The danger is to eventually develop an obsession with smartphones, Pads and video games. With time, people eventually reach the “Obsessive Computer Use Persons” stage which is the first deep level of human disequilibrium. As more technology is infused in people’s lives, people pass through what Almeida calls “the human robot syndrome” period where people become even more obsessed with computer use which leads people to behave literally like how a machine would. Examples of these behaviors include a tireless call for immediacy, multi-tasking, and production. In this stage, people are always doing something — chatting with their friends on Facebook while at dinner, updating their Instagram accounts while in class, broadcasting their life events on youtube live while driving to work, you name it. 

Eventually, after more exposure and frequency of computer use, people reach the “Burn Out person” or the colloquially spoken the Robotic Stage. The moment people reach this third phase, technology is the least thing people want to see in front of them. An intervention then needs to take place in order for people to regain their humanity. Almeida calls this stage, “the human reversal.” Eventually, people will reach the “Post-burned out phase” where computerized devices use is minimal. The goal of the post-burned out phase is to bring people back to the equilibrium (first phase) stage where things are just fine and dandy. Typically, individuals who are in this stage would purposely use technology minimally as a means to retrain one’s body to the dangers of technology. The cycle never stops and keeps repeating itself throughout the subjects whole life. 

What makes humans different from a robot is their ability to think. The more thinking people do, the more equilibrium they have. The less thinking, the more robotic people become.

The Human Robot Cycle doesn’t seem to be sexist or ethnocentric. Gender and nationality seems to have little to no impact on how people interact with their machine based on a few pilot studies. 

6. Latest Book

Dr. A's Latest Book

7. Dr. A’s Empirical Study Sample Results 

  • 7 out of 10 students ignore their own limits these days due to computer use
  • More than 3 out of 4 students reported that their thoughts are often somewhere
  • Almost 50 percent students stated that they use the computer to a limit of mental exhaustion
  • 6 out of 10 students like immediate gratification
  • 50% of the students reported to be always working on something
  • BUT… Only 13% of students believe they are “half-robots.”

Dr. Almeida’s is currently collecting more empirical data in order to better understand the connections between computerized devices and human behavior.

8. Testimonials

9. Sample Television Appearances

Photo of Dr. A
Dr. A Giving An Interview About TechnoModeration At CBS Chattanooga.

10. Sample Radio Appearance

11. Sample Newspaper Articles

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Photo Of Dr. A At The Cleveland Daily Banner
Photo Of Dr. A At The Cleveland Daily Banner
Sample Article CDB
One Out Of Many Newspaper Articles.

12. Sample Public Performance

13. Sample Press Release

Almeida Press Release

14. Symposium Presentation

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15. Tip Sheet

  1. Is technology making us dumber?
  2. What is the best way to technomoderate?
  3. What are the systemic consequences of technology overuse?
  4. Will robots take over the world?
  5. Why do you defend old technologies?
  6. Is print media dead?
  7. Could you explain to us the Human Robot Cycle?
  8. What is the future of education as it relates to technology?
  9. Is technology overload affecting creativity?
  10. Are you against video games?
  11.  What is your position on social media?
  12. You talk about technological conditioning. Could you explain that to us?

16. Media Appearances

17. List Of Previous and Upcoming Clients/Keynotes

  • House Hope International (Upcoming)
  • Bradley County School District
  • United Way Ocoee Region
  • Lee University
  • Sunrise Rotary Club
  • Cleveland Media Association
  • Ridgeland/Madison Rotary Club
  • Indiana Rotary Club
  • Dollaport Consulting
  • Cambria County School District
  • Indiana County School District
  • E-Center of Mississippi
  • Indiana University of PA’s International office
  • Jackson State Athletics
  • I Do Therapy

18. Services Offered

  • TV and Radio Appearances
  • Print Media Interviews
  • Guess Lectures/Visiting Professorships
  • Consulting

19. Packages and Rates

Please contact Amanda Almeida for details, 601-667-9067.

20. FAQ

  1. Is Dr. A Anti-technology? Answer: No, he isn’t.  He is a proponent of people using technology but in moderation. 
  2. How many years have Dr. A been a college professor? Answer: 10 Years. 
  3. Have Dr. A ever given a TEDx talk? Answer: Yes, he has delivered a TEDx back in 2013 at TEDxPhoenixville. 
  4. When did Dr. A start speaking about technology moderation? Answer: Back in 2011 when he experienced a severe technology related physiological illness. 
  5. Would Dr. A give a speech on technomoderation internationally? Answer: Yes. Please contact his agent Amanda Almeida at 601-667-9067. 
  6. Where can I buy Dr. A’s books? Answer: You are welcome to buy Dr. A’s book in his website or on Amazon.com  
  7. Why should I book Dr. A to be a speaker in my event? Answer: He will make you rethink technology. 
  8. Does Dr. A speak with independent reporters? Answer: Dr. A speaks with all reporters. 
  9. How can I schedule an interview with Dr. A? Answer: Please contact him directly at lca120@gmail.com  
  10. Does Dr. A partner with entrepreneurs? Answer: Depends on the entrepreneur. Please contact Amanda Almeida at 601-667-9067 for more details. 

21. Contact Information

Dr. Luis C. Almeida, lca120@gmail.com

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