Dr. “A” has been featured in a number of national and international media outlets because of his work in technology criticism and leadership. He has participated in a number of special reports and media packages especially in his current hometown of Jackson, Mississippi. His brand, @escthemachine has been instrumental is taking Dr. Almeida to the public media.
Dr. Almeida has also participated in a number of radio shows to talk about @escthemachine and how the overuse of technology, a central mission of his public brand, can have an impact on technostress. Venues such as WJSU-FM (NPR affiliate), Voice of America, and Radio CBN have aired his thoughts about @escthemachine and the impacts of media in society.
Dr. Almeida has written a number of columns related to @escthemachine in his career as a media professional. He has written articles for the Indiana gazette, Observer Reporter, and Investimentos and Noticias in Brazil. Back in 2015, Dr. Almeida was featured in the largest Brazilian newspaper, O Globo, for his work on @escthemachine.
He has also served as a sport management analyst and Olympics consultant for ABC-Jackson in his current tenure.