An unseen problem: E-waste is piling up


Very few people can deny that electronics manufacturing is one of the largest and fastest-growing industries in the world these days.

We are now producing tons of high-tech gadgets all across the world. People are buying these devices left, right and everywhere else, and it’s a trend that is unlikely to be shifted or rolled back.

The business of technology manufacturing is good, there is no question about it. However, all this excessive production of computer devices generates a lot of waste, or what a few of us call  “e-waste.” E-waste is electronic waste, including TVs, computers and smartphones, among others.

 Let’s face it. Our society’s technological turnover rate is staggeringly high, which causes too many of us to change our smartphones every year, even though our work wages have stagnated since the 1970s. People are now upgrading technology devices as often as babies’  diapers are changed.

One day you have an iPhone 6s. Six months from the time you got your brand-new iPhone, you are told your device is outdated and that it doesn’t give you the amenities of the new iPhone 7 model … only to later discover than the iPhone 8 just came on the market because hey, you need what is the newest and the most advanced technology on the market!

Why not release two new tech gadgets a few months apart in the name of innovation? Don’t worry, Android fanboys! You don’t need to be an iPhone user to buy one or two devices a year. There are Android gadgets all over the place for you to buy, many times over, every year if you desire.

Have you thought about what we do with the devices we don’t use anymore? I bet you haven’t.

Throwing away an electronics item is a big no-no. As the device corrodes, the chemical soup inside starts leaking into the ground, contaminating surrounding areas with toxins. Taking your device to an electronics store for disposal doesn’t always work either. Places can use the devices for scrap parts, but then some of the pieces are still thrown away or burned. Burning the device is just as bad. All those toxins are then airborne.

E-waste is a huge problem all over the globe. Waste generated from electronics range between 7,500 tons in Kenya to 60,000 tons in South Africa — all on the African continent alone. E-waste is a much more problematic issue in Asia where the volume of e-waste approached 12.5 million tons in 2015!

China now carries 6.7 million tons of e-waste. Hong Kong and Singapore have the largest e-waste per capita in East Asia, making e-waste a big problem there. What is the e-waste level of Cleveland, Tennessee? Do you know? I don’t, but I bet we have one.

Let me ask you this. Do you know how much future toxic waste you have in your house because you now own all these technological devices? I don’t know exactly how much, but I do know that most of us now have over 50 different types of chemicals and heavy metals in our homes, all because of our obsession with electronics.

Look, computerized devices are toxic and bad for your health. Don’t believe me? Listen carefully: Your smartphone contains heavy metals such as mercury, lead, brominated flame-retardants, polyvinyl chloride and, in some cases, polychlorinated biphenyls. At least, this is what was reported by the Daily Nation.

 Just because we have access to thousands of different gadgets each year doesn’t mean they are free from side effects. E-waste is a problem everywhere, and its consequences must be addressed accordingly.

What do we gain by acquiring all this technology if we destroy ourselves in the long run by contamination? We gain little, if anything.

As I aways say, “We are to use technology in moderation” — NOT completely surrender in our attitudes toward technology. Say “No” to the dangers of e-waste by saying “Yes” to moderation and reasonableness.


(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at


Veer away from social media for self-promotion


Life is a riot.

The other day, I was working on a scholarly journal in my office at the Lee University Communication Arts Building when a United Way of the Ocoee Region coordinator emailed me inviting me to deliver a keynote for their interns on the topic of communication.

I gladly accepted the invitation, made the necessary arrangements, and later delivered a two-hour workshop on the topic of winning in life through creative communication.

We had a blast, I must add. We laughed, we learned, we played, we thought. We exchanged understanding! Mutual respect was immediately attained by all parties. I liked them and they seemed to have liked me back.

I simplified and clarified, which in 2018, is a strong skill to have in the midst of all of these new technologies. Being human pays off. I didn’t have to compliment myself and put it all over social media. They did that for me, which ended up being a wonderful feeling.

Due to the nature of social media, people all over the world are engaging in way too much self-promotion, which in the long run can be quite damaging.

For a short period of time, I would argue that engaging in some form of self-promotion is required if one is to attract a sizable audience to buy into their personal brand’s goals and objectives. After all, how can anybody believe that people are experts on anything if they don’t tell you that they are?

Our society has grown used to hearing people saying how great they are, reasonably. Repeatedly claiming that you are the next Steve Jobs because you have wonderful entrepreneurial or technicals skills can, and probably will, give you more headaches than rewards.

Making other people happy face-to-face can do wonders for you. There is just no way that an ordinary computer-mediated conversation would do what my face-to-face keynote delivery did for United Way of the Ocoee Region and its employees. Playing the harmonica in front of a computer screen and failing to make eye contact with your audience will simply destroy any attempt to deliver a remarkable keynote or training presentation.

We are growing used to believing that we can emulate the real world with cyberspace. I don’t think we can. Complimenting yourself too much, regardless of the medium you decide to use, will result in negative audience reactions. People want to see you speaking charismatically and emphatically with them, sometimes singing a song when they least expect. At least, this is what I do. It works wonders every time.

As Harry Beckwith once said, “Being able to listen makes you captivating.” The opposite is also true, “Failing to listen makes you boring.” I would even go further to say that those who don’t listen end up not being heard by others.

Online communication is at best mediocre, and won’t have the same impact a person has when speaking with another person. Understanding is something that we strive for and expect when speaking with others.

Do we really understand everything we are being told these days in social media, text messaging or even email? Maybe we understand more than I want to admit, but I bet you would agree with me that your smartphone auto-correct has made you uncomfortable a few times this past month.

When we try to emulate something, we rarely do it with perfection.

Life is a sale, as Christine Clifford once taught us. Every time we try to communicate with somebody, we are trying to sell our ideas, thoughts and beliefs, values, you name it. The computer puts a barrier between you and the receiver of your message.

I am so convinced that face-to-face communication is so important for you that I am writing this column presenting many arguments for why mediated communication may not be the best way to communicate with people.

Be very careful not to believe that the computer will always make your life more paramount. What makes you outstanding is your ability to communicate with other people, and let me tell you, it is best done live and in color.

Got  it?

——— (Column previously published in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at 

No room for bullying in today’s cyberspace


I have little patience for bullying.

Bullying is divisive and promotes anger, which over time leads to uncontrolled aggressive behaviors by those who are belittled.

In some cases, bullying pushes good people away from an organization, which in itself can have a tremendous impact on the morale of that enterprise. Technology has helped us with democratizing our thoughts and opinions, but many times at the price of allowing people to share their bullying thoughts freely.

Let me make this more real for you.

On Facebook alone, we find literally hundreds of thousands of people endorsing bullying all over the place. It is not uncommon for people to see screenshots of people being beaten on Facebook, along with bullying hate speech. Modern-day social media is only a step beyond the laws of the jungle or the Wild Wild West, in a lot of respects.

Let me make something very clear. I have seen a lot of bullying online and it is toxic. Please stop! Let’s get along, shall we?

Bullying, however, is real, alive and well. Technology has empowered millions of people to display and share their acts of hate toward others! I know that this reality sounds crazy, but it happens every day all over social media.

Sure, we can use these social media tools to communicate with family and friends, or to shout bullying remarks at innocent people in this space we call cyberspace. Kids are dying because of cyberbullying. How are they dying? Many are committing suicide. We need to intervene now, don’t you think?

Remember: Just because we don’t actually see each other face-to-face on Instagram doesn’t mean that people can just compose and share bullying messages aimed at others. Let’s not forget there is an actual person in front of that computer screen reading your message.

Truth: Technology is a tool that can be used for good or for bad. Much good is done online, but the amount of bullying I’ve seen on places like Facebook, Twitter and Instagram is borderline illegal.

Why aren’t we censoring bullying speeches on Facebook? I know, I know. Many people are claiming that they have the right to free speech, and therefore can say anything to other people.

Really? False!

The internet is still regulated by the laws of the United States, if you reside in the great U.S. of A. Hate speech is a crime that can send people to jail. Using bullying toward others will eventually backfire, just remember that.

Look, we live in 2018. Technology is available everywhere, which has transformed the way we live and communicate in this country. However, we see bullying everywhere on the internet.

It is time for some of us to make a statement about it and provide an alternative. A nation that is united cannot be divided. A united people cannot be defeated. We are all Americans, are we not? There is no room for bullying online, people.

Next time you see somebody belittling someone on a social media group, say something about it. Do something. Here is the good news. You don’t have to be a rocket scientist in order to treat others with respect, and that is cool. You just need to be reasonable. It isn’t that difficult.

In the end, we are all in this big boat together trying to make it. Life isn’t easy for anybody. Bullying only makes things more complicated for people.

Technology may have given us the tools to communicate across borders, but it also has given voice to a large number of people who should be speechless.

Say no to bullying online.

——— (Posted Previously on the Cleveland Daily Banner).

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at

Revealing yourself using social media


We can learn a lot about people based on their social media behaviors.

In 2018, there are power games being played on Facebook by power-starved people all over the place. Frequency of postings, over- or underengagement, “Likes” and “Dislikes,” “Shares” or a lack of them, are the means by which power games are seen on Facebook alone.

Technology may have made us more connected, but it also has — without question — empowered people to use power over others while hiding their cowardly ways behind a screen. The evidence of this is overwhelming. Researchers call it “face validity,” which means that people can see that assertions are valid and correct.

To make a long story short, a lot of evil is done in the land of apple pie and baseball through smartphones.

In 2013, I went to Harvard University to study leadership. It was one of the very best decisions I’ve made in my life. I was then getting ready to serve as department assistant chair of a large academic unit with 750 students, back in Pennsylvania.

I went to the university to better understand people and to learn different models to manage them. We learned through case studies and simulations the many games that people play in every kind of organization, from universities to  corporate America.

It is ugly what people do to people, both in real life and online.

If you happen to be a minority, these games are played with much more frequency. Dude, I’ve seen a lot in my career in higher education, and have developed skill sets to identify, early on in the game, the people who use their power for evil.

I have to admit that technology can be quite helpful with making inferences about power in organizations. Cyberspace, in this context, is an extension of our real lives. I know, I know … we live in an evil world that is dominated by self-centered people. Technology will never change this fact. I would even argue that technology can only exacerbate this problem.

Here is a cool test you can use to determine whether people are with you or against you. How often do your “friends” like your postings on social media? Are they commenting on your successes or feeling your pain when you lose a family member? Or, are they ignoring what you do because they are afraid that other people may value your contributions more than theirs?

Sure, these aren’t easy questions to answer, especially on Facebook, because the Facebook algorithm is constantly changing. But overall, it is pretty easy to make assertions about people’s behavior on social media over time.

I most definitely pay attention to it and link my findings to what happens in real life. You should also do it. It is amazing what you find.

Technology can be helpful with finding who is playing power games against you. Read this carefully: You can identify a person who wants to exercise power over you face-to-face and online, by examining his or her actions and by paying attention to detail.

Remember: Technology is simply a tool that we can use to better ourselves. In the end, we are our best judges of character and, with the appropriate training, can better understand our surroundings by simply mixing computer-mediated interactions with observable, real-life behaviors.

Keep this in mind. Power is exercised in a variety of ways, but these two ways are usually pretty revealing. Most people, regardless of whether they are using technology to make you look small, disdain your efforts or delay gratification. These are defense mechanisms and clear indicators that someone is trying to exercise power over you. Now, think about this and how they are related to your Facebook (or Instagram) feed. It is pretty revealing.

Now that we have adopted social media in our lives, paying attention to people’s social media behaviors is necessary. It is amazing what people find when they pay attention.

Hey, I like this game. Back in the day, I wanted to be a secretive CIA agent. Be cautious: I am watching you.

———  (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at 

Talking tattoos? You kidding me?


It seems that the latest fashion among young adults these days is to get a music tattoo.

Wait, what? Are you serious? Yes, I am. Dude, the world is getting TechnoCrazy.

Soundwave tattoos, as they are called, are an actual tattoo that can be read by a mobile app that will play the sound. They are here to stay, I must add. People now can get a sound wave tattoo and play the song using the skin motion app. Welcome augmented tattoos, ladies and gentleman.

Some people are making the argument that this new technology is awesome because it allows a person to fully express himself or herself using the latest techno art. Others are celebrating this latest development in technology as a means to remember a former girlfriend or to have a quote or a favorite song to be with them forever.

I know, I know. You think that I am kidding, right?

You are probably saying, “Dr. A, that’s enough. For Pete’s sake! Who in the world would be making decisions like these? This can’t be real!”

I wish I could tell you that sound wave tattoos aren’t fashion these days, but they are. Let me make a prediction: The majority of your grandchildren will have one of these or maybe more before they reach 21.

Why is our society silently accepting these kinds of things anyway? Did anyone even question the moral of not having tattoos on their bodies in the first place? Of course nobody is even talking about this old school, dated alternative!

I must admit that I don’t like tattoos of any kind, especially this new strain of app-based tattoos. I wonder what grandparents in Cleveland think about this new TechnoCrazy trend. I’m not sure, but I will ask. I am curious.

Tattooing a music wave on my body would make my grandmother have a stroke, that I know. I can only imagine me going to her house for dinner and saying, “Grandma, look at my new tattoo. It speaks! Isn’t that cool?”

I know exactly what she would have replied back. It would be with a reply like this, “Neuza Neuza (her long-time maid’s name), please get me my heart medi-cine! I think I‘m dying.”

Let me be fair here for a minute. Not everybody has a grandmother like mine. Some of you may be OK with having your grandson’s first cry tattooed onto your son’s forearm. Maybe I am wrong about that. You tell me.

This is really what I don’t understand when it comes to technology. Rather than people using technology for greater things, people use these useless technologies for frivolous things.

Just because we can now tattoo a wave onto our bodies, and play it with a smartphone app, doesn’t mean that this technology is of any major significance to us. I would much rather spend time and money funding better auto-correct algorithms than in creating apps that play sound wave tattoos.

Since I have been typing this column, I had to go back 14 times in order to undo the changes that the computer has made to my writing! Who cares if kids these days can tattoo music waves to their bodies? Which significance does that have in the grand scheme of things? The answer is none. By the way, what happens if the app to read the tattoo is discontinued?

Listen to me carefully: Be a little old school and resist this madness we now call sound wave tattoos. If your grandchildren initiate a conversation on the topic, change the topic. Discourage their efforts, if necessary.

Am I suggesting that you should ignore them for their own sake? Absolutely. Remember: Your grandkids’ brains aren’t developed until they reach the age of 25. Until then, they will be making some of these nonsense decisions. OK, in many cases kids make some crazy decisions after 25, but you get what I am saying.

In 2018, you can be a walking billboard! In order to play your playlist you need an app! Is it a good thing? I don’t think so.

Which benefit would anyone get by being a human full of music tattooed to their skin?

I can’t believe that I’m writing this piece, yet I am.

How can anybody in their right mind think that all things technology are good?

Think about it.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at 

Caring about everything is techno-dangerous


In this Facebook world we live in nowadays, it seems that people care about everything, everywhere, all the time, across cultures.

What a curse!

Really? Yep.

What if I told you that all this technology people use today in Cleveland is driving them bananas because it has reinforced this idea that people should seek to be perfect, care about everything, be happy, social, wealthy and right all the time in order to achieve higher heights in society? All, of course, nonsense.

Let me say it again. All nonsense! Why? This is why.

The moment people choose to care about everything, like how many friends your classmate has on Facebook compared to you, the more people realize that they actually don’t care about anything.

It is weird, yet quite predictable how this works. The happier people want to be, the more they discover how unhappy they are. The more social people seek to be on these social media platforms, the more people find out how lonely they actually are.

Now, this is the kicker: The more fame and money people seek, the more people realize how little money and fame they have!

This is why I believe that technology is causing so many kids to be depressed, anxious, and in some cases to commit suicide at record rates these days. Technology has allowed you and me to seek happiness, but the irony is that by seeking happiness, technology reveals how unhappy many of us are in actuality.

Don’t believe me? OK. Read existential philosopher Albert Camus for confirmation. Even better, go get yourself a copy of Mark Manson’s latest book. You won’t regret it. Just realize that his book is R-rated.

It is shocking how people today feel they need to know everything about cats or the Kardashians, and constantly trying to find ways to get more friends than their cousins on Facebook. People are getting a lot of media stimuli at the expense of living a worse life. You can thank technology for encouraging you to care about everything.

Let me tell you something. I don’t really care if I ever write an academic article again in my life as a college professor, regardless of how much technology we have available at our fingertips. I have written enough articles for my satisfaction.

I do care about writing commentary articles, like these columns I write for the Cleveland Daily Banner, because speaking with you at Food City or in church about matters of technology matters to me. Technology will never dictate how I live my life and I recommend that you do follow the same philosophy with yours. Be careful with caring about everything in life just because you have access to technology.

I am now a much more practical and common-sense type of person than I was back in graduate school and in my later days at Indiana University of Pennsylvania. Back then, I was fascinated with all the latest technology, and lived as if failing was a capital sin, and that error was equated with shame.

I was incapable of seeing the obvious. I was caring way too much about everything, especially technology.

Too many schools advance the idea that if people aren’t perfect in everything they do, they lose. Nonsense! By losing you win. I don’t really care if I make a mistake. I do care about fixing it, though. By the way, why do you care about everything under the sun?

In this life, you will screw up. If you are clever, you will do and redo things. Everybody faces adversity. You are not alone. Happy are those who choose what they care about, and don’t let technology dictate how they live. Our society is addicted to unrealistic positive expectations, and technology has served as the fuel for making many believe in achieving these impossible standards.

You don’t need to be a psychopath, meaning not caring about anything, in order to live well in our great technopoly. What you do need to do is to care about some things using technology moderately, in order to live the good life.

Be cautious with caring too much about the things society is asking people to care about in order to be happy. Chances are these things will make you unhappy.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at 

Offering Some Love For The World Of Print


There is a new study out there that claims that students learn better by reading paperback books than e-books. It is about time for us to be talking about this undeniable fact.

I am for using technology in the classroom with reason, but if given the option to buy print versus e-books, I will always defend print because of what I have read, seen and tested in my career as a college professor.

Getting right to the point: Assuming that students will learn better by using e-books because they grew up with a computer is irresponsible.

All right, fasten your seat belts because what you are about  to read isn’t popular, and will probably leave some people very confused. Technology in the classroom is important and, to a degree, necessary. What we must avoid is believing that everything that is technologically advanced is, by default, better for you.

Students will always learn better from print because of the following factors:

First and foremost, books are printed at 300 dots per inch; images and text are displayed on screens at 72DPI. This, in itself, concerns me as our eyes get more eye strain when reading content at lower DPI. Have you noticed that you get headaches more frequently when reading that iPhone of yours, compared to a book?

Part of the reason why you feel that way is because the medium with the highest resolution today is paper, not the screen! The lower the media resolution, the higher the side effects. It’s no wonder Barnes & Noble has stacks and more stacks of print books for sale. Paper sells, or shall we say, “Screens give us headaches?”

Look, there is so much more to this discussion than DPI and resolution. Did you even know that your smartphone messes with your radio frequency exposure? What do you think higher RF exposure will do to your learning? Now I bet I  am scaring you! Let me get technical now for your benefit, and then we will tie this all back to education.

Electronic devices emit radio frequency waves. Specific absorption rate, or SAR, which is a fancy name for explaining the rate that your body absorbs radio frequency electromagnetic field waves, must be monitored closely in order for subjects to avoid getting deadly conditions, including cancer.

In the United States, the limit SAR value, set by the FCC, is 1.6 watts per kilogram of tissue, as I understand. That iPhone of yours transmits a lot of RF signals and that’s why the device offers many of us the option to talk hands free or using a headphone. Don’t believe me? OK. Go to your iPhone device, click “General,” then hit “About.” Scroll down the screen until you reach the option, “legal.” After that, click the option, “RF exposure.”

Now, relating this with education, as promised. Could it be that higher levels of SAR in the human body due to exposure and frequency of use of these devices affects the way we process information from our short-term memory to our long-term memory?

I don’t know the answer to that. What I do know is that higher RF exposure in your head results in higher electromagnetic radiation. Books don’t emit any RF waves.

Question, “Who do you think will learn best: The student who is reading a book in print or the one who reads that e-book emitting RF waves?” Sure, not all students will put that e-book reader against their heads, but will they put that device against their bodies? Uh-oh.

It is not over. When people are reading on a cellphone screen or another computerized device including the Kindle, people’s brains apparently only skim over the material. When people read a physical book, people’s brains connect both its hemispheres together. This  phenomenon does not occur when people read books on smartphones. No wonder people remember more content when reading from a book than when reading from an e-book.

As I always say, “Use technology, but in moderation.”

When it comes to education, print books are preferable for the reasons I just told you.

Responsible educators take into account the potential side effects that technology has on the development of their students. I certainly do. You should do the same.

——— (Column published previously in the Cleveland Daily Banner). 

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at 

Don’t Overextend Yourself


Put your smartphones down and listen to this! Are you ready? One of main reasons why people working jobs that they don’t like is because they are over extended financially.

The idea that having material positions makes you a more successful professional is an old scam, dangerous philosophy, which in the long run can be quite limiting. We need to set our priorities straight from the beginning. Did you just graduated from school? Don’t buy a house and an expensive car. The answer to professional success isn’t extravagance. People’s decision to live a extravagant life, in the end… tend to handicap them. If you make one hundred thousand dollars a year, you shouldn’t buy a 300K house and drive a brand new BMW 750 Series. The former will most definitely impede you from being fully strategic in the workforce.

The moment your household overhead increases, your job maneuverability decreases… and you become dependent on your current job. What is the consequence? Your professional autonomy is then affected because of poor lifestyle choices. These choices will then “prohibit” you from moving on to another organization when the time or offer is right. Listen carefully though: Compensation is far from being everything that there is about a job. You don’t have to always go from job to job to be free, either. I would argue, however, that flexibility is as important and valuable (if not more valuable) than income these days. In 2017, your ability to engage in job blitzkrieg is a necessity for survival, especially if you haven’t found your dream job yet. Be very careful when buying real estate. Most houses bankrupt employees up front or make them completely dependent on their employer’s salary impeding them from maneuvering when trouble heads their way or if they feel the time for a move is right.

People stay in jobs they hate because of titles. Titles are cool and can make you feel pretty good about yourself. However, losing your title isn’t an humiliation or a set back in your career, necessarily. Any experienced leader understands that leadership isn’t position; Leadership is action, as once stated by leadership consultant John Maxwell. Titles come and go and many times they bounce back. Just because you hold a high title in your HR department doesn’t mean that you should stay in your current position. If you choose to stay in a job simply because of a title… I would argue that money isn’t the only problem you struggle with. You most definitely struggle with ego issues. By the way: Those who are constantly applying the principles of position leadership to others will end up leading the wind. Overextended employees might work for these kinds of “leaders” but they won’t listen to them or are motivated by them.

I get it. An expensive house, kids, titles, a BMW or a Mercedes Benz… along with that “prestige” you got is too much for you to give up, isn’t it? I don’t let money or titles control my life. I make my decisions based on scripture — based in the bible. The moment that you make God the center of your life, the former struggles totally disappear. You will quickly realize that possessions and job nomenclature in this world is meaningless in the long run.

Do yourself a favor. Don’t overextend yourself. In the volatile market we live in these days, having the capacity to maneuver is without question a necessity for long-tern job sustainability. There is tremendous power in calling the shots even if authority resides in the hands of others. You can pretty much control your destiny if you don’t extend yourself financially. Got it?

We Need To Survive The Transition


Let me break some news to you: We are approaching the fourth industrial revolution. Energy, transportation, health and communication will change drastically in the coming years.

Get ready!

The life of tomorrow won’t be anything like living how we live today in 2018. Our living systems are evolving at light speed. Isn’t it true that we now have alternative methods for generating energy, new ways of transporting ourselves, receiving health care and communicating? Open your eyes. The future of humanity is already here.

We are going to witness a boom in smart power, or the technology that is able to self-manage, in our lifetime. Don’t be surprised if you get a smart roof next time you change yours.

Some of the ways we have traditionally moved tangible products in the past is already changing. We are seeing a peak in the adoption of labor robots in companies like Amazon and Walmart, and a plethora of self-driven cars being introduced into the market. This trend won’t go away, by the way.

 Telemedicine will explode within a decade, I bet. The technology is already here. Our systems are robust enough to accommodate this obvious trend. Medicine is expensive! We need an alternative to the high costs of health care. Can technology help us with making care more affordable? Probably, but at what cost to the local economy?

 The way we are going to communicate with each other in the near future will make us laugh about how we used to communicate in the past. Do you remember the movie “Superman” back in the late 1970s? Many of the things we saw in that movie, such as holographic images, will be mundane for most, if not all, of us.

Get ready for the idea of wearing third-party mechanical parts in your body. People are going to need them in order to make a decent living in the future. Some are predicting that we are going to increase our economic growth in the years to come, probably because of wearable technologies. I don’t know about that.

Sure, technology in this instance is good because it may help us to make a better living. Would you be comfortable wearing an RFID chip in your arm? I’m not comfortable with that. How about you?

I am skeptical that human labor alone will be a big part of this boom in productivity. We may see an overall increase in our gross national product because of technology advancements, but in an age where the natural and the artificial are merging, it doesn’t take a rocket scientist to predict that companies will look for the superhuman employee or the perfect robot.

The employee of the future is going to perhaps be a merge of digital and biological.

Klaus Schwab, founder and chairman of the world economic forum, goes further to state, “The fourth revolution won’t change what we are doing. It changes us.” I concur.

We are living in a period of transition where the unknown will meet innovation. Don’t be anxious about what is about to happen tomorrow in regard to technology and employment in our society. Focus on today’s problems and trust that God will take care of you regardless of how much you may think that technology is taking over. Don’t lose focus on what is important. Everything in life is changing, including you. God is in control. You are not God.

 Change is imminent. Citizens of Cleveland, you will eventually be affected by the fourth industrial revolution and everything that is associated with it. Four of our most fundamental systems we have — energy, transportation, health and communication — will evolve.

You will be transformed in one way or another. You may become a hybrid of man and machine, for your own sake.

The machine is expanding its lead. We are becoming an obsolete commodity in this old world of ours. I am not sure if the future will be necessarily promising for us. It will certainly be a technological one.

 We live in a wild world.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at

Three Ways To Be More Patient

Three Ways To Be More Patient

Do you really know who God is? It can be an amazing experience when you fully know who God is and what makes Him so awesome. God loves you and wants you to succeed all the days of your lives. In this blog post, I am going to talk about God and patience.

In Exodus 34:6 we read, “Then the LORD passed by in front of him and proclaimed, “The LORD, the LORD God, compassionate and gracious, slow to anger, and abounding in lovingkindness and truth.”  In Psalm 103:8 we also learn, “The LORD is compassionate and gracious, Slow to anger and abounding in lovingkindness.”

It is worth realizing that the Lord is not only slow to anger but compassionate and abounding in lovingkindness and truth. We need to realize that God’s slow to anger doesn’t mean that God doesn’t get angry. The wrath of God has been mentioned over 600 times in the bible so brethren… let’s follow what God tells us to do!  Here are three ways that we can be more patient in life.

  1. Don’t judge first. Try to understand why people act the way they do, instead.
  2. Put that pride of yours to the side and engage in introspection.
  3. If you lack patience… ask. Patience is a virtue.


Victory belongs to those who wait. We live in an anxious society that is constantly wanting to get things done in a hurry. That’s not how you should live your life. Be different! Pray and reflect. Remember: Victory belongs to those who believe it the most and the longest! Don’t forget that.



Time Management In College.

Time Management In College.

“A time to love, and a time to hate; a time for war, and a time for peace” (Ecclesiastics 3:8). 

It is essential for Christians to master the intricacies of time management. Time management is just what it sounds like. It is people’s ability to handle time effectively. There are a number of ways in which folks could go about developing time management skills. Some of the many ways Christians can accomplish this is by developing a daily schedule of events. Christians should use the calendar that your school has given you or use an on-line calendar solution in order to accomplish this.

You are going to have to complete activities and assignments; therefore, give yourself the appropriate time to accomplish them! When you are in college, it is important for christians to have both a social and academic life. Designating how much time you will be allocating to each is critical for your success.

By engaging in time management planning, you’ll be better able to structure your daily tasks and increase your chances of achieving your academic goals and still have time and energy to socialize with friends.


Do No Evil…

Do No Evil…


“Now finally, all of you should be likeminded and sympathetic, should love believers, and be compassionate and humble, not paying back evil for evil or insult for insult but, on the contrary, giving a blessing since you were called for this, so that you can inherit a blessing” (1 Peter 3:8-9).  

Under any circumstances, do no evil. In this life, we must live a life for the Lord not for men. God is pretty clear about how He wants us to behave and live our lives. Acting evil in either words spoken or behaviors is to be forbidden. Don’t insult others — Be sympathetic, be compassionate, and humble, as Peter has taught us. In every opportunity, do what you can do make others feel good and above all, obey God’s law. The former is our task.

The world is full of injustice, mean spirited people and arrogant individuals who think they are wonderful. Be different today! Be a Christian! Be the salt of the world and by your actions… be a testimony of the love of Jesus Christ to the nations. We need to show others that only God saves and is merciful. Without God, we aren’t anything.

That God be glorified!

The Secret To Living A Good Life

The Secret To Living A Good Life
“Our God gives you everything you need, makes you everything you’re to be. You need to know, friends, that thanking God over and over for you is not only a pleasure; it’s a must. We have to do it. Your faith is growing phenomenally; your love for each other is developing wonderfully. Why, it’s only right that we give thanks. We’re so proud of you; you’re so steady and determined in your faith despite all the hard times that have come down on you. We tell everyone we meet in the churches all about you. All this trouble is a clear sign that God has decided to make you fit for the kingdom. You’re suffering now, but justice is on the way. When the Master Jesus appears out of heaven in a blaze of fire with his strong angels, he’ll even up the score by settling accounts with those who gave you such a bad time. His coming will be the break we’ve been waiting for. Those who refuse to know God and refuse to obey the Message will pay for what they’ve done. Eternal exile from the presence of the Master and his splendid power is their sentence. But on that very same day when he comes, he will be exalted by his followers and celebrated by all who believe – and all because you believed what we told you. Because we know that this extraordinary day is just ahead, we pray for you all the time – pray that our God will make you fit for what he’s called you to be, pray that he’ll fill your good ideas and acts of faith with his own energy so that it all amounts to something. If your life honors the name of Jesus, he will honor you. Grace is behind and through all of this, our God giving himself freely, the Master, Jesus Christ, giving himself freely” (2 Thessalonians 1:2-12). God loves you. 

On Marriage, Sex, and Family.

On Marriage, Sex, and Family.

Leviticus 19:32: “Stand up in the presence of the elderly, and show respect for the aged. Fear your God. I am the LORD…” 1 Peter 5:5: “Likewise, you who are younger, be subject to the elders. Clothe yourselves, all of you, with humility toward one another, for “God opposes the proud but gives grace to the humble.” Timothy 5:1-3: “Never speak harshly to an older man, but appeal to him respectfully as you would to your own father. Talk to younger men as you would to your own brothers. Treat older women as you would your mother, and treat younger women with all purity as you would your own sisters. Take care of any widow who has no one else to care for her.”

We need to respect those who are older than us who possess wisdom. Listen to Dr. Beaty. He knows what he is doing. To God be the glory!

Words of a Godly Man, Age 92: The Problem Of Self Denial.

Words of a Godly Man, Age 92: The Problem Of Self Denial.

“Then Jesus told his disciples, “If anyone would come after me, let him deny himself and take up his cross and follow me. For whoever would save his life[a]will lose it, but whoever loses his life for my sake will find it. For what will it profit a man if he gains the whole world and forfeits his soul? Or what shall a man give in return for his soul?” (Matthew 16:24-26). 

Only God knows the right way. We just have to follow… Life isn’t about us — Life is about God in Jesus Christ.

Be Kind, Care For One Another — God Loves You.

Be Kind, Care For One Another — God Loves You.


“Do not merely look out for your own personal interests, but also for the interests of others” (Philippians 2:4); “Be kind to one another, tender-hearted, forgiving each other, just as God in Christ also has forgiven you” (Ephesians 4:32). 

Life is about following God’s commands and glorifying Him. Flee from selfishness, help others as Christ has helped you. Choose kindness over hate, be forgiving and loving. Who can be better than God, I ask? Nobody can, that’s for sure.

In this Life, we need to lose our lives in order to gain it, as God has instructed us. Be on the lookout for others, always.

They Say, “Minimize your Weaknesses…” I say, “Wrong! Maximize your strengths!”

They Say, “Minimize your Weaknesses…” I say, “Wrong! Maximize your strengths!”
“Now about the gifts of the Spirit, brothers and sisters, I do not want you to be uninformed. You know that when you were pagans, somehow or other you were influenced and led astray to mute idols. Therefore I want you to know that no one who is speaking by the Spirit of God says, “Jesus be cursed,” and no one can say, “Jesus is Lord,” except by the Holy Spirit. There are different kinds of gifts, but the same Spirit distributes them. There are different kinds of service, but the same Lord. There are different kinds of working, but in all of them and in everyone it is the same God at work.  Now to each one the manifestation of the Spirit is given for the common good. To one there is given through the Spirit a message of wisdom, to another a message of knowledge by means of the same Spirit, to another faith by the same Spirit, to another gifts of healing by that one Spirit, to another miraculous powers, to another prophecy, to another distinguishing between spirits, to another speaking in different kinds of tongues, and to still another the interpretation of tongues. All these are the work of one and the same Spirit, and he distributes them to each one, just as he determines” (1 Corinthians 12:1-11). 

…They say, “Minimize your weaknesses…” I say, “Wrong! Maximize your strengths!” We all have weaknesses and strengths. Some of us are great communicators with a high degree of energy but possess a low tolerance for inefficiencies. Others are excellent in the art of managing people but are too rigid when treating others. A few are geniuses in the science of making money but sometimes can be heartless. Your goal is to get better at what you do best, not to bring your weaknesses from a D to a C grade. You won’t be a perfect employee because perfection is only achieved by God. Since you (and I) aren’t God, we can’t be perfect. You might as well be known for what you do best. Makes sense?

By the way, you can be outstanding in what you do, have weaknesses, and still have a successful career in 2017 — Celebrate! As long as you focus on your strengths not your weaknesses. Let me make something very clear for you. In the professional world, excellence is expected and required for maintaining long-term employment. There is no room for mediocrity. Attempting to minimize your weakness at the expense of shaping your biggest talents is a deadly strategic error as “B” and “C” employees are often the first ones to go, if ceteris paribus of course.

So, the million dollar questions then are — what is your biggest strength? What are you great at? Or better yet… what do others tell you you are great at? Finding the answers to these former questions can make or break your career. Salaries and positions come and go but your ability to perform at your very best stands and transcends organizations. You need to know the answers to these former questions. In my career, I have helped over 800 students to answer these former questions which is why they have gotten tremendous job offers after graduation ranging from being a media producer at the Chicago Bears to a leader at Lockheed Martin.

Let me be redundant but caring. Chances are high that others (not yourself) will find what you are truly great at. Listen carefully: Don’t dismiss what others say about you especially if they approach you with a caring voice. Their assessments are often right on. Put your pride to the side, humble yourself and do what needs to be done to be spectacular.

If your talent is public speaking, learn more about your craft, practice and practice more. Are you a great accountant? Innovate! Do what most accountants can’t do to near perfection quality. Is your talent computer science? My question for you is, “What are you doing to make your coding talent better everyday?” Combine your strengths with God’s will and you hit a home run!

Don’t be satisfied with being mediocre, as a former professor of mine used to tell us back when I was an undergraduate student, it’s how you act, react, do your work and interact with others. I say, “maximize your strengths!” You can do it.

Are you A Great Leader?

Are you A Great Leader?


Leadership is action not position. You can be a great “leader” simply by acting like one. Great leaders don’t “need” titles, a big salary, a secretary, or a bunch of groupies following them around in order to do what leaders do best — to lead and solve problems. A great leader understands that actions speak much louder than any given title especially when the topic is influence. They also understand that compensation is a consequence of great and consistent work done overtime not as a result of having the title, “Director of Operations” necessarily. When given administrative support, great leaders never delegate tasks that they can’t complete themselves because asking someone to complete their own work is evidence of their own hidden incompetence. Great leaders are also aware that groupies tend to be more interested in advancing their own agendas at someone else’s expense than to truly listen to what a great leader has to say. Therefore, great leaders don’t always cater to groupies’ self-centered tactics of self-advancement due to their known and predictable behavioral nature. Before I go any further, let me summarize what I just told you so that you never forget…

Just because an individual is placed in a position of leadership doesn’t automatically turn him into a “great leader”. Authority is part of leadership but leadership that works isn’t always authoritative.

By the way, just because some leaders are given the authority to make decisions over a person or a team of people don’t mean that they have the “right” to scream at or belittle them. A great leader doesn’t need to scream at others in order to have his voice heard. The moment that an authoritative figure starts screaming at you and your peers, or make you feel small, its time for you to start looking for another opportunity. There is nothing worse than working in a toxic working environment long-term. It ain’t worth it, trust me.

I am not saying that a leader shouldn’t have a distinctive job title, be well compensated or lack administrative support. I am not saying that a leader shouldn’t have people interested in following in his footsteps during his tenure at a particular position, either. Leaders can (and often deserve) having such benefits. However, one of the main jobs of a great leader is to hire and retain talent. Without talent, the leader is dead… or shall we say, “Alone.” Great leaders need to be very careful to not abuse their own “benefits.”

Again: The job of a great leader is, among many things, to hire and retain talent. If a leader acts like a follower or is too self-centered, then they won’t be able to retain talent overtime. The former is, de facto, evidence of leadership incompetence.

You might be asking, “How do you act like a great leader?” Let me share with you a few tips on how to act like one.

1) Be a man (or woman) of integrity: If you say that you are going to do something, do it.. It is plain and simple. DO NOT gossip about anyone. If a work relationship isn’t working, don’t pretend that it is. Always tell the truth.

2) Be loyal to your company’s brand: As long as your company is writing you a paycheck every month, be loyal to them. Here are my ways to show loyalty to the universities I’ve worked for: First, I share posts on social media about their events, accomplishments, recruiting efforts… for thousands of people to see. It shows them that I care about them — which I do. Second, I immediately buy a school’s t-shirt, take photos with it, and make sure that my colleagues, family and friends see me wearing the t-shirt in public and in social media. Lastly, be yourself and be creative. You only live once so you might as well have fun in the process and do what you like.

3) Do the work yourself with the assistance of others: The moment that you need others to do your work, its time for you to retire or look for another career. Great leaders work very hard and often work alone with the input of others in order to complete challenging tasks. If your plan is to be a great leader, do the former.

4) Don’t be afraid to listen to the ideas of others: It is impossible to do everything as a leader no matter where you work at. Listen to your team, put your ego aside and make well thought decisions taking into account the opinion of others. The former builds trust and leadership klout. You are going to need both in order to be a great leader.

5) Trash the idea that title and popularity equals leadership. Just because a person is given the title of a Manager, Director, VP, or Trustee doesn’t mean that they are a leader per se. The same can be said about folks who are well know in their communities… Popularity isn’t synonymous with leadership. Although a great leader knows how to communicate with constituents, and can be charismatic, he knows that popularity by itself won’t make anyone into a great leader. In fact, pretending that popularity and charisma equals great leadership can be quite destructive overtime. Jim Collins, in his best selling book, “From Good to Great” talks about the former in great detail. I recommend you to start reading his book today, if you can. It is a great resource to have without a doubt.. if your goal is to be a great leader.

Leadership is action not position. You can be a quite influential “leader” simply by acting like one. Leaders don’t “need” titles, a big salary, a secretary, or a bunch of groupies following them around in order to do what leaders should do best — to lead and solve problems. A true leader understands that actions speak much louder than any given title especially when dealing with influence. In this article, we spoke a bit about great leadership. Hope that the content written in this article was useful to you. What is great leadership to you?