Don’t Squish The Bread

Let me share something with you today. I am very concerned with how fast paced our society has been and how this fast paced lifestyle has been having an impact on our grocery shopping. Let me go straight to the point. Smartphones are having an impact on who we hire in food retail stores. 

Things are accelerating because of the technology. We now have machines replacing the youth in places like McDonalds because machines often perform quicker operations. In grocery stores, the youth is replacing the elderly precisely for the same reason, I think. These things are happening because the people are demanding efficiency. The problem is the people not the retail stores because of what I call technological conditioning. People are now conditioned to doing things quickly because the machine gives them feedback quickly… text messages, instagram messages and so fourth.

Let’s be real. People are more impatient today with slow paced operations which I would argue is a side effect of living in a technopoly. You may be asking. How do I know this? Here is my answer. If you go to any grocery story in Cleveland, most employees who bag groceries are young, sometimes very young. By the way, I would rather have an older person bagging my groceries than a college aged kid because they typically take a little longer to bag my groceries to ensure that everything is okay. Youngsters are not as careful with arranging your groceries. But hey what would the management of a grocery store do? Hire “slower” employees and risk losing its clientele or hiring the youth, gaining speed, but risk losing the client because of increased bagging errors? I would go with an older person but that’s just me.   

We live in the age of social media, ladies and gentleman where a “dissatisfied customer/employee” literally has the power to do a lot of damage to a brand at anytime. It is not fair, in my opinion at least, to push any fragile segment of our working class out of a job because of technology but hey, who said that life is fair? It isn’t ethical to me. Grocery stores are in a tough situation, I must add.

Just because advances in technology are making our pace of life quicker doesn’t mean that we should accept such demands face value. It isn’t right to replace a 69 year old woman who needs her job as a bagger in order to buy her prescription because the bagging per second of an eighteen year old is 2.754 seconds quicker than hers.

I actually care about the elderly, you know? The elderly don’t deserve to be treated like the scrap of society after 70, especially if they need to work in order to survive. Let me say this again. The problem isn’t the grocery stores. The problem is that people demand efficiency because of technology.

Listen carefully: Sooner or later, you and/or your children will be 70. Would you like to be treated as a nobody, someone that wouldn’t be good enough to bag groceries? I understand the position that grocery stores are in but thankfully I have a solution. The solution may lie in training. With careful training in customer service we can fix that.    

We can increase bagging efficiency by hiring kids but I guarantee you that if millennials perceive that the organization is lacking social responsibility, it will backfire. The millennials hate this kind of mindset. How do I know that? Because my wife is an older millennial. If they perceive that you treat people poorly, they go. You suffer.

Grocery store managers, be cautious with replacing the elderly in your grocery store. We need to find them jobs despite issues of bagging efficiency. Be very careful with how you treat them. They deserve a job and millennials are paying attention. Training is the answer.

Doing one for the team for the sake of humanity is the right thing to do. It is true that computer systems performs faster than human labor and that the youth perform faster than the elderly often but the former can have serious consequences to the well being and longevity of your business in 2018.

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Good Try Technology!

If you have updated your iPhone’s operating system yesterday, you then got a message from Apple notifying you with the following message, “Do not disturb while driving. Your iPhone can silence incoming notifications whenever you appear to be driving.” It is kind of cool but how ironic, isn’t it? It seems that a group of technology gurus have just attempted to use technology to “cure” the massive technology addiction problem that they have created in the first place for the sake of innovation diffusion. On the surface, this is great news for some. Insurance agents are probably loving this new iPhone feature. 

Agents are probably saying, “Hey, you can now control your life and avoid a car accident! You can now choose to whether accept text messages while you are driving or not.” Wow! See? technology is wonderful. Let me help you to save some money because of that. Well, this new “do not disturb while driving” function on the iPhone is good. It serves a small purpose but in the grand scheme of things… its relevance is dismal.

I am hearing someone near Ocoee Street screaming, “What are you talking about Dr. A? This new technology is going to stop us from overusing technology! It has just cured the problem it created with technology.”  By now, you know me. I am skeptical about this new development. Let me explain.

This whole idea that technology can “cure” technological problems is overrated because most of our problems are human problems caused in large part by the technology. What if I told you that this technology will do very little, if anything, to help you with your life pursuits unless you work in the insurance business. If you do, then you probably will profit a bit from it. Managers now expect you to work more and be on call. You now are used to hearing from your family on the way back from work. Your teenage daughter now communicates with you via text message. By the way, do you really think that people will activate this function anyways?

Our society along with the smartphone have created the modern day superhero worker. Most companies today premium these superman-like people in the modern world who put in an average of 60+ hours a week of work, who are able to accept a wide variety of extra responsibilities for little compensation, who perform their job tasks all the time and accepts incoming calls from a client or a fellow co-worker while on vacation for the advancement of the enterprise. Do you really think that the Captain Americas of the new era will engage in self-sacrifice and stop using their devices (not receiving texts while driving) at the price of losing face with their overworked supervisors? I doubt they will.

Ladies and gentleman, in the grand scheme of things, all of this fuss about technology stopping text messages coming in to our phones while we drive will prove to be quite irrelevant to the majority of us. It is undeniably a great tool for insurance agencies as driving while distracted costs them millions of dollars each year in car accidents. What is there for you is nothing more than an expensive function added to your smartphone and maybe a reminder that you should be looking at the road not at your smartphone. Do you really need a tech tool to take your eyes off the road? You may but do you really?

This is what I think — people need to realize that whenever a new technology is infused in any system, changes will inevitably occur in that system. When the smartphone went mainstream back in 2007, the smartphone didn’t just serve as a new gadget on the market in isolation. In practice, smartphone technology has changed the way we operate in society in a number of respects. I honestly don’t think that a computer blocking text messages going to your phone will change your machine habits much in the same way that aspirin will never cure headaches only temporarily alleviate its symptoms. Technology has changed our world because it has redesigned our living systems. This new smartphone function won’t do much for you or me.

The value of speaking

“You cannot not communicate.” Some of us communicators live by the former statement. Whenever we engage in interpersonal communication endeavors, even when we don’t verbally exchange messages, we are still communicating even if is only through body language. When I give a public speech, my hands and body move in coordinated ways that are both predictable and understandable by most Americans. I am constantly engaging in communication. In fact, we are all communicating constantly.

Thousands of years of human evolution have helped man to be better communicators through necessity. By communicating well, rewards are given and achieved. If a speaker fails to communicate eloquently, he will inevitably be judged and possibly punished for his own speaking pitfalls. It pays off to communicate well, that’s for sure. We often see evidence of the former by critically investigating those individuals who hold a position of leadership. Anyone who is given the privilege to lead others must communicate effectively in order to both establish rapport and earn credibility. Being a great communicator is a requirement if one is to lead people; it comes with the territory if that makes sense.

I am not seeing evidence that the youth has bought the idea that they must be able to communicate interpersonally. What I often see is this obsession with smartphones and the need to text and engage in mediated environments. There is nothing necessarily wrong with communication via text messaging if used in moderation. The problem is that all these “fake” communication maybe causing more problems than good. Are our smartphones destroying a generation of fine speakers? In the end I think they are.

In order to be a great speaker, you need to do what great people do — practice! In order to speak well people need to write well, I would argue. A cable TV giant has made a prediction that America is going to become a nation of adults who have the writing skills of an 8 year old because of technology. I wonder how our children are going to end up speaking in the future because of the smartphone. My prediction is that the levels of communication apprehension among adults will increase exponentially overtime because pupils aren’t practicing enough public speaking in order to reach competency. How good is all this technology if our sons and daughters lose the ability to eloquently give an eulogy? Cleveland has a lot to lose by having its  youth handicapped by technology. When we fail to communicate interpersonally, we lose an opportunity to influence others. If you can’t influence, you will be influenced. Doesn’t that go against your own model of leadership?       

Mastering the art of communication is an ideal that should be achieved by us all. When I was in college, everybody was obligated to take a class in public speaking. I am glad I had to take one. This speech class, along with the two other acting courses I took in the theatre department, have served as a foundation for studying and developing my own style of communication which I literally use now five days a week, multiple times a day.  As a person who make his living speaking to others on a college campus, I cannot afford to lose this public speaking skillset unless my goal would be to teach courses for an on-line educational institution. I have no desire to join such organizations.

I have taught in a number of universities where public speaking wasn’t a requirement for graduation. However, classes in micro computing are often mandatory for students to take. I don’t have anything against students taking courses in technology but failing to recognize that a course in speech might have unintended consequences to a student’s life concerns me. When we train our kids to speak better, without technology distractions, they inevitably become better speakers. Students versed in public speaking have a higher chance of becoming unit heads which can work out to be a financially rewarding career. Be one of them! Put that smartphone away and get a class in public speaking! You won’t regret. 

Media Dependency: We can reverse this trend.

In the field of communication, we have a number of well established theories that we can use as lenses by which we see the world when conducing research studies. Some of these theories include information processing, hypodermic needle theory, agenda setting and media dependency. Media dependency operates a little bit like this. The more dependent a person is with a particular media device to fulfill his needs, the more crucial having that media device will be to him.  People today, differently from when we didn’t have smartphones, are dependent on all of this technology to understand the world around them. 

I can’t stop thinking about what is happening down in Puerto Rico because the media is estimating that our Caribbean territory may not have electricity for six whole months! I am surprised that the media isn’t reporting on that too much as millions of people down there aren’t able to go online and have conversations with family and friends on Facebook. By the way, can you survive six months without having cell phone access? I have to admit that living without my iPhone for six days stops my professional life. Without needing to sound very dramatic yet being reasonable, I don’t think I can function without a smartphone these days. Part of how I communicate with my students is via text messaging. If no cell towers are available for me to chat with them, I become severely handicapped professionally. 

As a matter of fact, Dr. Joel Kailing, Chair of the Department of Communication Arts at Lee and I were chatting about the challenges that the people of Puerto Rico could potentially suffer because of the devastations caused by Hurricane Maria. I cannot imagine what is passing through the minds and hearts of the Puerto Rican youth and its young professionals. We are so dependent on the media these days that having no exposure to it can even cause some people to experience a withdrawal. What a tragedy!

As I am writing this piece, Fox just made the announcement that a few Puerto Rican citizens made contact with their friends and family here in the United States. They were able to use their media devices for a very short bit. Access to cell phone service down there can only be attained in a very tiny part of the Island, according to the report. The lucky few who were able to connect with their relatives had to drive for hours in order to reach the island’s hot spot. They were lucky if they could get a bar of service and a few seconds to talk.

I wonder if they are using CB radios to communicate back and fourth with the authorities and each other throughout the day. This whole situation in Puerto Rico reminds me of what happened during hurricane Katrina back in 2005. We were so dependent on cell phone technology back then that when we lost it, a disaster of great magnitude occurred. People couldn’t communicate because they rarely had cell phone reception. We invested in all these new systems but when the system failed, we had no defense. Over a thousand people died because of this dependency on new media and lack of traditional infrastructure. See? Dependency on technology can makes us much more venerable if we decide to discontinue our old yet reliable systems. As I always say, “use technology in moderation.” It is okay to not be so dependent on “new media.”    

We are, in one way or another, dependent on the media. I am not sure, however, if we should rely on all these new technology to communicate with friends in the United States, Puerto Rico or in our own town of Cleveland, Tennessee. I wonder if we should bring back the old landline phone system rather than always relying on voice over IP phone lines or cell phones. Just because we maybe dependent on a variety of media doesn’t mean that we should always trust in it. As my great grandmother once said, “When you don’t know about something or someone, always trust distrusting.”  Remember: Media is only powerful because of our dependency in it. We can reverse this trend.

Technology is overrated!

Some have argued that technology has created more jobs than it has destroyed. I am skeptical about this socially accepted romantic TechnoLove cult. I am starting to believe that technology is doing more damage than good for us. If you have been reading my column here in the Cleveland Daily Banner these past few months, you can probably attest that I am not a “TechnoGroupie” or a “TechnoPhobic” but a TechnoModerator — a person who enjoys a chat about reasonable uses of technology in society. I am not sold on this idea that job applications are always to be completed on-line.

Ladies and gentleman, application tracking technology has made job applications more democratic but it certainly didn’t make them any easier or more effective,. In America today, there are millions of unfilled jobs despite all this technology we enjoy having.    

What a nightmare for many! Do you need a retail job? You need to go on-line and apply! Are you interested in working for a big accounting firm, “check out our application on-line.” We shall contact you if you are a “fit.” Good luck! Who is a better fit? You or the other 500-1000 applicants you are competing against?

Let’s start with the basics. Have you ever experienced troubles with an on-line job application system? Well, I have. Last year, when I was looking for professorship positions in the southern region, I came across this quite elaborated and interesting university’s job application system.  The main problem with this system was that only God was good enough to fit the position! What a waste of my time and probably theirs. Sometimes I wonder what organizations are thinking when they put together these websites to attract star employees.

With things being fair, applicant tracking software has made the job of many big corporations  and university hiring committees much easier because these systems help organizations with controlling information management, application storage, and organizing and accessing relevant data. From that standpoint, advances in recruiting technology have revolutionized the way we collect applicant data. However, like with all types of innovation, there are side effects. Although these technologies assist leaders with planning, implementing and managing the hiring process, it also creates a number of challenges for good candidates. By the way, I am not aware of any high paying position today that doesn’t require applicants to spend a considerable amount of time filling out these on-line job applications. If you are looking for a new job, expect filling out 40-50 of these applications.

My wife has spent nights on end submitting job applications in this past few months. I witnessed her spending two hours to complete one single on-line application! She got denied the next day. Holy cow! What a waste of time. Thankfully, due to hard work and social capital, she found a position in Ooltewah as a beauty consultant. What a blessing for our family! We kind of needed it.   

Look, I get it — Advances in technology has helped companies with storing, organizing and accessing hundreds, sometimes thousands of digital job applications. From a logistical standpoint, that’s great. The problem with the automation of the application process is that millions of people apply for jobs everyday but employers only scan the resumes. It seems to me that all this technology has forced us to hire resumes rather than hiring people. We seem to have lost the human component in the application process. What a shame!

Back in the day, when people didn’t have to apply for jobs on-line to be a store associate at a retail location, speaking with a manager would increase your chances of getting hired. No wonder why job turnover is so high these days. People are sick of this tedious data entry nightmare. So the question stands —Is technology making our lives better or worse? Probably worse. “TechnoLove” maybe overrated!    

Virtual Reality Side Effects Unknown

We, Americans, often celebrate the many new advancements in modern technology. Our society has grown used to seeing so much new technological artifacts introduced into the market that when we don’t see them introduced and advertised, we tend to question the validity of the media reporting. In these past few years, people have celebrated the advent of 3D printing, self-driving cars, drones, and virtual reality (VR) goggles with much enthusiasm and hope. I myself have purchased a number of these gadgets and have enjoyed using them sporadically, especially my virtual reality goggles. I have to say that riding a rollercoaster in the comfort of your own home is both safe and fun. Here is the kicker, ladies and gents, these great new technologies have long-term side effects that are unknown to us. Let’s take the example of VR goggles.

What happens to your brain when this new technology starts tricking your brain about heights?

Many researchers are claiming that VR technology is re-wiring our brains, affecting our eyesight, and impacting our hippocampus functions. Researchers at UCLA have found that VR technology helped rats with being fully immersed in a virtual world. Repeated use of VR technology has demonstrated that this technology tends to shut down neurons and create “corrupted” maps in rats’ brains. Well, these former claims seem pretty disturbing to me, especially because being able to navigate in the world is what makes us productive members of society to a large degree. Can you imagine working somewhere in Cleveland and not knowing how to get around town? I don’t want to lose my ability to self navigate, do you?

By the way, how is that GPS technology treating you? Have you lost track of where things are in town because you are constantly using google maps? VR technology is having similar effects in that regard.

Let me say this — I don’t want to grow old and start having schizophrenic attacks or develop Alzheimer’s disease because of technology. Do you? My brain is more important to me than any microchip! Severe stiff necks and eye strain are two conditions that I wouldn’t enjoy having at age 60. Reality is more important than virtual reality.

It is not all. Optometrist researchers have claimed that nearsightedness can develop in subjects due to use of VR technologies which eventually can result in people having a higher chance to develop retinal diseases. Holy cow! Give me a paper and pencil. I just want to live in an analog world and breathe calm!  Now, with things being fair, VR technology has also shown to be a great tool to assist pre-teens with improving eye sight in England. I am skeptical about these VR benefits, I must add. Although playing a VR rollercoaster video game is fun, I have to admit that I leave the game a bit disoriented. On a few occasions, I have experienced a headache and sensitivity to light.

What makes this whole discussion pretty disconcerting to me is the fact that we cannot claim with any degree of certainty yet that these tools are really causing all of these former conditions. Some of us, teacher scholars, understand the impacts and limitations that an experiment can have on what we call subjects. I am concerned about these technologies, people. Part of why I own some of these gadgets is to better understand their side effects and point them out to you so that you at least have an idea about what is it like to use these “beta” tools. It is fun to ride a rollercoaster vicariously but at what cost? Let me disclose something to you! I don’t use my VR goggles anymore because I got sick of developing headaches. I am not looking forward to potentially develop schizophrenia! I would rather live in reality than in virtual reality. What is more fun to you?

Generational Shifts In Technology Use

Ladies and gentleman, a weird phenomenon is happening right at this moment in Cleveland, TN and beyond. I’m seeing some of you on your smartphones more often than the students in my classes, especially the freshman. No, I’m not kidding, and yes, you heard it right. I’m not saying, however, that students aren’t going to their iPads or laptops to surf the net because they are but some of you are really using your devices to unreasonable levels and are starting to be where they were about two years back — Approaching the Robotic Stage of the Human Robot Cycle Model. How do I know this? I’m watching you! Well, let me explain briefly.

First of all, most of you now have a smartphone maybe two. What was old technology is now being adopted even by people like you, my dad and my mom. By the way, my parents are baby boomers and use their smartphones more often than a college student. My mom, for example, posts five times a day on facebook and comments on people’s posts multiple times a day, 6 days a week. Thank goodness she takes the Sabbath off! My dad has six smartphones, three tablets, four laptops, and wants to buy more electronics because you know, it is the right thing to do these days. He is semi-retired as a corporate executive. I wonder what will happen when he “retires.” Well, I doubt he ever will.

How can that happen you may be asking. Why are older people getting so addicted to the same tools their grandkids are using these days? Hmmm…

See? When we produced propaganda campaigns to assist teenagers and young adults with using technology in moderation, we left you out! Why? Well, because you are baby boomers and baby boomers just don’t use technology. At least that was the assumption. Yeah right… Of course you do, but you were much more reasonable than the kids back in 2015. Things are changing, though. Most of you aren’t addicted to technology but I’ve seen a big increase in technology use among the baby boomers and beyond. Is it a bad thing? I think it is a bit bad, yes. In the Human Robot Cycle we know that the more a subject interacts with a computerized device, the more robotic they become without even realizing. You were not made to be a robot in behavior! Therefore, using all these technologies can be quite bad for you.

You know me. I’m not against technology. I like to use technology but in moderation. Using technology isn’t a bad thing as long as technology is used in moderation.

Listen to me: Technology can be addictive and you aren’t free from its threats. Remember: We are what we do many times. If people choose to be on the computer all the time, even if that person is you, chances are very high that people will suffer the consequences of technology overuse no matter what. We live in a weird world where advances in technology are making even the old young again.

Second, we do live in a technopoly. In the US of A, we pride ourselves on being technologically savvy and for being innovators in everything we do. There’s some truth to that but just don’t forget that we all pay a price for being connected all the time, even after retirement. In a technopoly, where technology is seen as a god, people are living longer and consequently working until death because of technology. Don’t believe me? Ask your neighbor if he is really retired? I bet he isn’t completely retired. Technology extends our working days until we die for the sake of technology.

You may agree or disagree with how I’m going to end this article and that’s fine but many baby boomers today are a byproduct of modern technologies because use among your age group has increased exponentially because the “no tech use” propaganda wasn’t directed at you. I’m concerned, I must add. What will happen if a critical mass of  55+ year olds start spending 6 hours a day on a smartphone wasting time? Look, our kids need you to help them to be better people. Please don’t lose track of what is important! Use technology but in moderation. Your grandkids will thank you.

Say NO to self aggrandizement on-line

Great adversity is a pre-requisite to greatness. Enduring strong opposition, being able to recover from a direct knockout, and believing the most and the longest even if the odds are against you are all elements of what make great leaders truly great. I am not impressed by anyone who is constantly bragging about his latest accomplishments especially when these statements are shared on social media. Anybody who is great in what they do understand that being successful isn’t a solo sport! Greatness doesn’t need to be a contact sport necessarily but it most definitely has elements of team work. I am afraid that social media is enforcing a dangerous ideology — The idea that “I” can make my world perfect and that “I” don’t need you. 

One of the most important leadership lessons I’ve ever learned in my career came from a former Director of Analysis and Planning at Ohio State University and former Associate Provost. He once told me, “Always look at the law of opposites: The moment that somebody says that they are great in something, be aware.” “Nobody who is great at anything need to tell others that they are all that great,” my mentor once said. The former is a wise statement, indeed. Why are we allowing our kids to behave the way they do on social media?

My fellow Americans, I am afraid that all these social media walls and mediated spaces are allowing children to practice bad communication habits especially among kids between the ages of 14 and 18. It is shocking the content that we can see and hear in apps like YouNow or Yik Yak. Compatriots, your sons and daughters and quite possibly your dear grandchildren aren’t really using Facebook or twitter that much if at all. Facebook and all these “old school” social media tools are for old people like you and me. If you decide to log into the YouNow app, the bragging that occurs on Facebook sounds like kinder garden. The “I” culture of these new contemporary social media tools are reaching very high levels of ridicule to a point of no return.   After momentarily visiting a “celebrity” on a popular social media tool back in July, I felt obligated to create a lesson for college students about the danger of these new and upcoming social media apps and how they impact the lives of our loved ones.

How uncomfortable would you be to see your teenager daughter speaking with an Iraqi Soldier on YouNow? I’ve seen a person in her 50’s giving what I consider to be very poor advice about life for teenage girls on an app system. Maybe I am being overly defensive and skeptical about having fifty year old mature adult speaking with teenagers about the importance of doing “what you like” as a youngster. I don’t think I am, though. I can see many of you being uncomfortable with such scenarios, as well.  I had to say a prayer about the whole situation and de facto I did.

I am currently teaching a Lee University course titled, “Innovations and Social Media.” In that class, I teach students how to use social media responsibly and how to understand both the positive and negative effects of innovation in society within the scope of the course’s objectives. Why are we so shy about condemning this culture of “I” in our society these days? It is time for us to take the lead and break this idea that bragging on-line is acceptable and that anything goes in social media. My daughter’s life matter to me and I know that yours matter to you. Say no to self aggrandizement on-line. Say yes to God and the future of your children.

Everything Stops For The Eclipse, Even Technology!

We are fifteen minutes away from the total eclipse here at the Lee University campus and let me share something with you — What an awesome experience this is! What is as awesome to witness are hundreds of college students and dozens of couples having fun and holding hands and walking together with special eclipse filters instead of perishable machinery in their fingertips. There are kids playing together and smiling at one another. I see interpersonal conversations everywhere on campus, regardless of gender, nationality, or religious affiliation. It seems that everything stops for the eclipse to pass by, even technology! I wish that we had more total eclipses here in southeastern Tennessee. What a Lord’s blessing we are experiencing today.

It is now 2:19pm. There are more people coming and taking a seat in front of the Communication Arts building on the south part of our campus. Celebrate!!!! I see no smartphones on their hands. I see, however, a number of college kids playing frisbee and too many old timers walking around and enjoying their Monday afternoon. They’re now starting to stop. No wonder why since it is 2:26pm. They are now putting their eclipse glasses on and waiting tirelessly to see this rare event of God. With things being fair, not everybody has ISO glasses. Some are chatting and holding  their smartphones in their hands but today they are the minority. Some are trying to take a photo against the sun but are having a difficult time due to its brightness.

One thing is for sure. It seems to me that many families and professionals took the day off to enjoy this once in a lifetime outdoors experience with their children. I am glad, putting smartphones away once is a while is a good thing. As I always say, “We need to use technology but in moderation.” It is evident to me that people are using their smartphones much less today. What a wonderful Cleveland, Tennessee. It is now 2:30pm! Holy cow it looks like a summer evening in the middle of the day. I hear screams on my left and celebrations on my right. I hear whistling and my wife saying, “Luis!!! Luis!!! Look at the sun. It is safe now!” The eclipse is here. I did!!!! What an amazing experience I must add.

I couldn’t resist but to speak with some local residents who decided to come to Lee University to watch the eclipse. Brad and Deiley Wilson, a very nice couple I must add, were among the people who I had the privilege to speak with. They both shared two very interesting insights about the eclipse and technology.  Attorney Brad Wilson shared, “If it wasn’t for the eclipse, I would be at work right now. I would definitely be in front of my computer screen.” His wife Deiley adds by saying, “If it wasn’t because of the eclipse, I would be in front of the computer for 8 to 10 hours today.” I had also the opportunity to speak with Ernesto Perez about the eclipse and technology. He kindly shared the following with me when I asked him about his interactions with his smartphone today. He shared, “Today, I am using my smartphone less since our family is trying to enjoy the eclipse experience.” How cool I say! The eclipse today has served as a catalyst for escaping the machine!

You Are A Tech Gladiator

We live in a sort of modern day Rome where those who control the crowd become invincible. The gladiators of the past were poor slaves in the eyes of Caesar but they were the true heroes of the people. They could entertain and temporarily persuade the masses to do whatever they wanted them to say and do in the arena. Although they had no Roman right, as long as they were fighting in the Roman Coliseum, they were free and in control.

The modern day gladiator, or the small guy who now interacts with a crowd on-line in order to make a living with his craft may not be fighting lions in a stadium to entertain Caesar and the Roman citizens; however, technology has empowered them to display their talents to thousands of followers on facebook and truly entertain and influence the masses much like Roman gladiators.   

It is a form of power that can be easily understood by the powers to be. I have to admit — the smartphone has empowered the weak to be seen and valued and that’s good. Let me whisper this in your ears and please promise me that you will only tell your mom about it. Evil doers are short lived in the new age of information. Trying to oppress others isn’t worth the trouble anymore. Like a Roman gladiator, when given access to technology, the slave now has a voice to share in society because of technology.     

In reality, ladies and gentleman, I have pity for those who scheme against the weak and use positional power to oppress the brethren because in modern day America, where most people have the chance to share what they really think to millions for cheap, playing evil against good people with technology access and a crowd will, sooner or later, backfire. Let me explain.

Have you ever heard about the United Breaks Guitars campaign? I bet that most of you never heard about this modern day corporate nightmare because the campaign was targeted at the youth. After United Airlines baggage claim employees mishandled and broke an unknown country artist’s guitar, United refused to admit their mistake and replace the guitar. Uh oh. 

Let me make this story short. YouTube allowed vocalist Dave Carroll and his band to tell 17,877,563 unique YouTube users about how United Airlines mishandled their baggage and broke his Taylor guitar by composing a country song titled, “United Breaks Guitars.” The refrain went like this: “I should have flown with someone else or gone by car… cause United Breaks guitars.” What a nightmare for United!

Almost overnight, an unknown figure became a hero to the masses, like a gladiator.

Here is the reality, folks. People today are empowered by technology. Decision makers need to think twice before assuming that a person is powerless in the new age of information. A simple facebook post can cause tremendous stress to any organization and consequently cause the crowd to cheer. In a sense, we are all modern day gladiators!    

Organizations must be aware that we have democratized technology. Access to technology has given the masses a voice and a large audience to entertain. Social media platforms are now modern day Roman Coliseums where we fight and look for audience support. The crowd is now being entertained, persuaded and influenced on-line as well as in real life.   

The reality is that we live in an evil world where powers aren’t evenly distributed. We have the haves and have nots, much like in ancient Rome. Advancements in technology have allowed the modern man to become a gladiator with a crowd. For very cheap, campaigns can now be made and shared with millions of people per one post. Social media is a weapon my friends.   

The world of communication has changed forever. In the age where sophisticated media users have the ability to control and influence millions of people, the everyday person has a voice too.  Modern day gladiators are uncontrollable warriors with a platform to share their thoughts. Everybody today has a voice and a crowd to entertain. A single facebook post can now make history. Fortunate are those who understand this simple fact.

Can Technology Take Over Churches?

Social media will never fully replace brick and mortar churches in Cleveland or any other small city in America. The reason why I am so convinced about this is because God isn’t always about technology. The Lord is all about people and His kingdom. The idea that on-line communities will destroy the church establishment will prove to be false as long as we focus on the message of God and the development of people instead of the financial desires of man. By the way, I am not saying that technology initiatives shouldn’t be taken seriously or should be totally ignored. When push comes to shove, supporting “real-life” church establishments is better than having a “virtual” church.

A church is meant to be a community. God didn’t make Adam and a smartphone. He made Adam and Eve to coexist together and live and speak with each other for a reason. As part of the body of God, they both were made to exchange ideas and live in harmony with the real world. When we go to a “real church,” we do a lot of that. We speak with friends and other believers, we laugh and cry together, we celebrate God and coexist in the same environment, testifying the love of God with many others in church. Overtime, we tend to start caring for each other and serving in projects for the Lord in our real communities. I am not sure if the former is able to be done in a “virtual church.” 

We are church goers because we believe in the principles of our church denomination, the weekly activities of our congregation, and the message that is delivered by our pastor every Sunday morning. I don’t foresee our family compromising on our core religious beliefs, what our social activities should be and in ignoring the teachings of our pastor because of technology. I am not saying that technology can’t be a part of what we call “the church experience” in the near future but to assume that perishable “machinery” will replace an important and necessary establishment, the brick and mortar church, is overrated.

With things being fair — The advent of cyber live streams have helped tons of believers and unbelievers to hear the word of God which advances the idea that parts of the church could be done on-line. I totally agree that social media posts on twitter are here to stay and will continue to have an impact on how we share the gospel in our communities and beyond. I just don’t think that an internet church is ever going to replace the essence of what we belief, the way we engage in play and how leaders of the church use their gifts to influence others in a godly way. The former has to be done in a brick and mortar church.

Maybe some principles can be taught using video sharing technology but do you really think that we can explain salvation to unbelievers without the many non-verbal communication codes that we know about? How about explaining the gift of charisma to someone over a smartphone?

When I was a kid, I used to go to soccer games in my former country of Brazil. The feeling you experience when going to the stadium can’t be replicated by watching an on-line feed. When 150 thousand people are simultaneously jumping in a soccer stadium, especially after a goal, the feeling? You never forget. Things shake, you sweat in happiness, scream and smile! When we “attend” church over the internet, the music doesn’t touch us the same way, we can’t experience what others are experiencing, and the atmosphere of worship is never the same. The church experience simply isn’t there.

I would argue that believing that technology can always replicate reality can have disastrous consequences in the lives of many, especially troubled people. Belonging to a real church is part of what “living a good life” is all about.  Social media may be a great tool for sharing photos and keeping in contact with old friends and family but when it comes to developing good morals and raising a family, a brick and mortar church is a necessity.

Where Do You Stand In The Human Robot Cycle?

There has been a lot of talk about the side effects of technology and innovation in our society these days. Conversations relating to tech addiction, eye sight issues, stress and anxiety due to the excessive use of smartphones in our society are literally happening everywhere regardless of culture or town size. Human-machine conversations and concerns seem to be happening with frequency in the aisles of New York City to suburban Los Angeles and everywhere in between, including in our great town of Cleveland, Tennessee where I live. There have been numerous television segments produced in mainstream media condemning the excessive use of technology among the youth and thousands if not tens of thousands of articles written on the subject, published in newspapers and magazines all over the globe. I have lost count on how many artifacts have been written on this topic in blogs across the internet.  Everyone is talking about it quite frequently, as a matter of fact. 

What we haven’t talked about too much in both the traditional and informal media yet is why we are so attached to the smartphone and where do we stand psychologically in relation to it. Why are people insisting on using their smartphones rather than taking a break from it when they know that the overuse isn’t good for their eyesight. Why are intelligent people risking spending time in prison in order to hopefully capture the perfect selfie at the expense of not calling 911?

Why do professionals need to be on their smartphones “multi-tasking” during a business meeting for years on end without having anybody demanding that they put their device away? How about moms who are spending less quality time with their daughters after work in order to converse with strangers on twitter at 8:45pm? The former realities don’t make too much sense to a lot of people. It makes a lot of sense to me. I bet it will make a lot of sense to you, as well.

What if I told you that the former is happening all over the world, regardless of culture, color or creed because the more people interact with smartphones, the more they become like one without noticing. What Marshall McLuhan theorized back in 1960’s in his work, “Understanding Media: Extensions of Man” was right. As McLuhan points out, in the “global village” is definitely “numb” to the effects of technology in our society which results in many people not seeing what smartphones do to them. People are becoming like a computer but are unable to “see it.” We are on our technological devices  many hours on end and growing. It seems that smartphones the new soma substance a described in the classic book, “A Brave New World.” Elaborate… 

Here is the good news, though. There is a brand new model of human behavior that explains what might be really happening to you and others friends and family members. It is called the Human Robot Cycle. This model has four phases and operate in a cyclical and predictable fashion. The phases are: The State of equilibrium, Obsessive Computer Use Persons, Burn Out person, and the Post-burned out phase. Let me explain.

Every person is born in the state of equilibrium because human beings are not exposed to smartphones in the womb while gestation. As we get acquainted with technological innovations and are consequently given smartphone access in order to satisfy our contemporary technological needs, people unconsciously experience what I call a “process of transformation” which is the first transitory stage of the cycle. In this intermediary state, human beings aren’t in equilibrium but aren’t in the obsessive computer use persons phase either. I would ague that a person living in the state is engaging in true techno moderation since the person is using as much technology as they ae putting technology away, for the most part.

The danger is to eventually develop an obsession with smartphones, Pads and video games. With time, people eventually reach the “Obsessive Computer Use Persons” stage which is the first deep level of human disequilibrium. As more technology is infused in our lives, we pass through what I call “the human robot syndrome” period where we become even more obsessed with computer use which leads us to behave literally like how a machine would. Examples of these behaviors include a tireless call for immediacy, multi-tasking, and production. People are always doing something — chatting with their friends on Facebook while at dinner, updating their Instagram accounts while in class, broadcasting their life events on youtube live while driving to work, you name it. 

Eventually, after more exposure and frequency of computer use, people reach the “Burn Out person” or the colloquially spoken the Robotic Stage. The moment you reach this second phase, technology is the least thing you want to see in front of you. An intervention then needs to take place in order for you in order for you to regain your humanity. I call the stage “the human reversal.” Eventually, you will reach the “Post-burned out phase” where computerized devices use is minimal. The goal of the post-burned out phase is to bring people back to the equilibrium (first phase) stage where things are just fine and dandy. Typically, individuals who are in this stage would purposely use technology minimally as a means to retrain one’s body to the dangers of technology. The cycle never stops and keeps repeating itself throughout the subjects whole life. 

The Human Robot Cycle isn’t sexist or ethnocentric. Gender and nationality seems to have little to no impact on how people interact with their machine. Regardless of cultural background or nationality, tech addiction is impacting your lives maybe for the worse.  Eye sight issues, stress and anxiety due to the excessive use of smartphones in our society is a real problem. We need to be aware of that. Using a smartphone to record somebody’s death at their own expense seems immature and dangerous in our society these days. It is only by better understanding the Human Robot cycle that we finally understand where we all belong in the continuum.

Automated Take Over

In any capitalist society, productivity is an important variable for calculating a country’s Gross National Product (GDP). Productivity is a function of an economy’s output over the total number of hours worked by labor. One could argue that by automating the workforce, productivity would decrease as less workers would then be working to complete a job task. What we are seeing today, however, is that the more technology we infuse in any industry, the more productive that industry becomes and the less compensation workers tend to receive. The uncontrolled infusion of technology in our society has changed the rules of how many hours a day we have to work and how much money we bring home each month to feed our families. Let me say the former differently — Automation has had a direct impact on why you have to work longer hours a week to make ends meet and don’t often get an increase in salary each year to account for inflation.

In the past 50 years, automation has taken millions of blue collar jobs away from Americans. Automation is now invading white collar job territory. Automation has also been responsible for the decline in worker’s overall disposable income levels in both white and blue collar jobs which in itself has had a devastating impact to our local economies. Do you remember when you used to go to work, be there for eight hours each day for five days a week, have dinner with your family, and enjoy buying small gifts for your friends from a small business owner without a credit card? Today, I bet that most of you can’t do that anymore yet technology advancements reached record highs!  No wonder why running a profitable business in small communities these days is so tough.

Most small business owners struggle to make ends meet because of the uncontrolled technological advancements that were infused in their local systems, such as the overall access to the internet. Innovative systems have taken away a substantial amount of our community’s good solid jobs and left us with low wage unskilled vulnerable ones. How can anyone buy the products and services that we offer when most people’s income is spent on daily living necessities? Well, if you own a food franchise, you may be immune to the impacts of automation and are probably benefiting from these technological advancements. For the rest of us, life has been very rough.

Most economists agree that productivity only measures how much an enterprise produces not what it could produce overtime. Productivity should be impacted by demand at least in theory. If demand is low, then by logic worker productivity should be low. Let me say the former differently: If less people are capable of buying your products and services, then businesses should produce less not more and employees should work less for sure. We have seen evidence of decreased productivity on the part of small business owners. We haven’t seen the former happening to big businesses, though.

Think about it — Why should any firm produce more goods or offer more services if there are less clients buying what they produce? Productivity should decrease, right? Therefore, consumer demand should dictate company output. In reality, though, the former doesn’t always work that way. Could it be that the aggressive automation agenda has forced many of us out of a job, and has deskilled our work operations overtime impacting the pool of people who can actually buy products and services to advance our economy? No wonder why car companies make more money financing their cars than by building them.

Automation is a reason for why you don’t feel that you are getting a break from this unstoppable work marathon. I don’t think we are going to stop being productive despite the fact that the demand for what we produce may not be there. Automation has deskilled our workforce maybe for the worse, if you depend on selling your labor for a living. Automation has cut too many jobs. I am not seeing a correspondent amount of jobs created, especially in our local communities. Maybe we need to reconsider the uncontrolled automated agenda. It might be our only path to long-term sustainability.

Don’t be Anxious About Anything.

“And we know that in all things God works for the good of those who love him, who have been called according to his purpose” (Romans 8:28); “Do not be anxious about anything, but in everything by prayer and supplication with thanksgiving let your requests be made known to God. And the peace of God, which surpasses all understanding, will guard your hearts and your minds in Christ Jesus” (Philippians 4:6-7); “So we say with confidence, “The Lord is my helper; I will not be afraid. What can mere mortals do to me?” (Hebrews 13:6). 

Who are we without God? We are nobody. Prayer is the name of the game, brethren. Ask and you shall receive — “Ask and it will be given to you” (Matthew 7:7). There is no need to worry or be anxious about what lies ahead of you. God is in control and we shall live by faith in this evil world that we live in. Fear? Let it flee away from you yesterday. Why? This is why, “Say to those with fearful hearts, “Be strong, do not fear; your God will come, he will come with vengeance; with divine retribution he will come to save you” (Isaiah 35:4). 

“Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own” (Matthew 6:34). Live in the moment! Don’t be anxious about anything as you (or me) can’t truly control our lives. Rejoice, pray and keep the faith. God is wonderful and He shall protect you against the adversary. Nobody can be better than God. Thanks be to Him.

Millennials Are Not Computer Geniuses

This is perhaps one of the biggest myths of our times — The idea that the millennials are geniuses of technology and that they know everything there is to technology. The reality is that they don’t actually know  the very basics of longitudinal productive technology as this kind of knowledge base requires significant internal rehearsal which is a fancy name for practice through repeated behavior. The Millennials can rarely recognize their own limitations with modern technique which in itself should serve as evidence that something just isn’t right.The former is perhaps one of the biggest problems we face in society today. The idea that millennials know everything about computers. Well, they don’t.

They “know” how to use social media but social media fluency doesn’t equate into being capable of producing an elaborated spreadsheet, C++ programming expertise, or even HTML 1.0 code understanding.  I even argue that the millennials don’t even have the necessary tenets of building a legitimate group of organic followers on social media either as such endeavors require time and effort. I have worked with a number of clever social media students to help promote some of my initiatives and in every instance, even the very best student wizards of technology, couldn’t make anything go viral for me. Why is that? Well, you tell me. Let me tell you…

Most youngsters of today don’t have the “time” and don’t want to put the effort to build such social media empires. They are too busy wasting their time with themselves rather than learning how to produce artifacts or advance any social media initiative overtime as such endeavors require a combination of rest, reflection, and hard word. This is why TechnoModeration and rest are critical elements to meaningful production. Most millennials are consumers of technology not producers of any kind. Most don’t rest to be able to contribute to their highest potentials. Looking for the easy way out under a constant state of frazzle won’t cut and this is perhaps why most millennials simply don’t produce novel artifacts despite the numerous techniques available to them.

This is perhaps why a smart group of entrepreneurs developed a number of smart applications to help the busy generation to get more followers, likes, comments… I like to call them the “industry of fake” who offer a solution to what I call the egoistic me at all costs clientele. I have to admit — these internet entrepreneurs are brilliant! They understand their target audience!  They produced modern media artifacts to satisfy the Millennial hunger of wanting to be popular and as a value added fool their parents with the idea that they are geniuses of technology because they can buy popularity.

The price of fake is decreasing by the year as do most innovations. So, NO! Millennials Don’t Know Everything About Computers. They probably know very little, in fact. They know how to fake what they know. If you take their smartphones away, they know even less and would probably get severe anxiety.

Don’t be fooled by what you hear. If it appears too good to be true… did you remember that phrase? Pay attention, investigate and look for the undeniable evidence that is found out there.  They need as much help as we do with technology.

I have 10 Life Secrets: Let Me Share One.

Most people don’t get what they want or deserve because of silly mistakes. I have met a number of talented college graduates who struggle economically because of the bridges they’ve burned along the way, experienced professionals who get stuck mid career because of pride, and near retirement employees who are anxious to retire so that their fear of unemployment stops consuming them. Clearly, nobody told these folks that jobs are now partnerships and that burning bridges, pride and fear are only going to slowly transform their true talent into perishable mediocrity. You don’t want to fall under these categories. What you do need is to control your life by maneuvering the game of life in ways that makes you totally unpredictable. By the way, how are you positioning yourself these days? Are you engaging in careful planning?

Undeniably, everybody loves doing the kind of work that they have a talent for. Based on this logic, the million dollar question then becomes, “What do I need to do in order to work on my talent?” Ladies and gentleman, I am going to reveal to you one of the ten life secrets I’ve learned right now. The secret actually comes from Napoleon Hill, one of my “deceased mentors” and author of the book “Think and Grow Rich.” Just realize that his secret has seven steps. Are you ready for this?

First: Decide exactly what kind of job you want. If this job doesn’t already exist, perhaps you can create it.

Second: Choose the company or individual from whom you wish to work for.

Third: Study your prospective employer, as to policies, personnel, and chances for advancement.

Fourth: By analysis of yourself, your talents and capabilities, figure what you can offer, and plan ways and means of giving advantages, services, developments, and ideas that you believe you can successfully deliver.

Fifth: Forget about a “job.” Forget whether or not there is an opening. Forget the usual routine of “have you got a job for me?” Concentrate on what you can give.

Sixth: Once you have your plan in mind, arrange with an experienced writer to put it on paper in neat form and in full detail.

Seventh: Present it to the proper person with authority and he will do the rest. Every company is looking for men who can give something of value, whether it be ideas, services, or “connections.” Every company has room for the man who has a definite plan of action which is to the advantage of that company.

Careful planning is at the core of this secret. Failing to influence others is a capital mistake. Never, under any circumstances, criticize others because the moment you do you lose them. Who knows if you are going to need them in the future or not? Don’t burn bridges! Control your pride. Life is about God, not you or me. Why are you so afraid? Life is full of surprises. You might as well join the team and make yourself indispensable to whoever you work for. Your anxieties will decrease… trust me.

It is all about careful planning, dude. By the way, what are you doing about that? Don’t let others choose what you should do. You should take ownership of your destiny perhaps with the consultation of a close ally. The former can help you tremendously, that is for sure.

 

Divide and Conquer By Being ‘TechnoModerate’

It is very difficult for a person to  simultaneously “technomoderate” and also build a brand on social media.

That is to say, those who profit from any social media platform are constantly using it, which makes it very difficult to demotivate them from using these tools in the first place.

The more people use Facebook, the better they tend to get at using it, and the more rewards people tend to achieve from these systems. Therefore, asking kids who dream of having their own brand to use social media less often will hurt them. What do I do? I’m stuck!

I know that building brands online requires countless hours of dedicated work, along with the offline sweat. It is ridiculous what you need to do today in order to build a name in social media.

People spend too much time engaging support groups, managing bots to help with social media engagement and creating great media content to be shared. Limiting how often you share your stuff isn’t an option anymore. It is a requirement to share, and share often, if your goal is to build any type of brand in cyberspace.

Thankfully – at least from my “moderating” perspective – having too many social media messages released each day tends to backfire. I suspect this is related to the fact that producing quality content is difficult and expensive, and to the fact that posting too much content a day acts like a divide-and-conquer type of thing. People divide their own efforts, which tends to decrease what we call social media engagement.

People tend to remember what they hear more frequently, though. Social media professionals know this and therefore keep developing their image in cyberspace on a daily basis. But again, too much creation may do you more damage than good.

Bingo!

This is where Dr. A comes and says, “Kids, let’s build our brands in social media, but remember: Trying to build your brand too quickly will backfire. You need to engage in this process with moderation.”

Listen to me: Clever will be the ones who don’t abuse the social media system, because if they do, they will end up losing what they built. People tend to get sick of being bombarded with multiple messages because we are constantly receiving messages from hundreds, if not thousands, of people every day. There is hope for some technomoderation, I’m glad to say!

Building a brand, online or offline, is tough. It is time-consuming. Attracting a loyal clientele isn’t that simple. Now add in having to engage with them online on the top of that! Dude, I know that practice makes perfect, and in the world of social media, things aren’t any different.

A person’s social media IQ is directly related – like anything else – to use, but a degree of rest is a requirement for things to work.

Playing the game with frequency pays off, but there is a price or two to be paid. There is a physical and financial price to it, I must add.

Can you imagine building content on a 3-by-4 inch canvas, hitting tiny buttons at a rate of one keystroke per millisecond constantly for a good five minutes per session, four times a day, with the hopes of being rewarded by complete strangers 24/7? This act can be pretty physical, don’t you think?

And there is a cost! In a previous column, I revealed that spending $150 in social media services alone each month is only a fraction of the cost to build an image online. Are you ready to commit the equivalent of a car payment dedicated to growing your Instagram account? There is a price to all this madness.

As a professor who teaches social media and innovation, and believes in the moderate use of technology, this reality is — at a bare minimum — disturbing to me, unless “technomoderation” is adopted. By not using the tools, people lose by not playing the game. By overusing them, there goes your health and finances. What’s in the middle? I know, you love me … technomoderation!

Please keep this a secret.

Dr. A says, “Those who use social media tools within reason enhance their knowledge of the medium, and can build a brand over time with reason. I don’t think those who decide to ignore this advice will win,  ultimately.”

———

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info.)

Treat Everybody With Respect

My Response For Why The Student Debt Financial Problem Is Primarily A Parent Issue.

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“AARP is worried about student loans.” 
This is my reply, after reading the post on facebook.
Luis Camillo Almeida Genius, this is an issue, yes. This is what I see though: Everybody under the sun is complaining that college is expensive. I agree, it is. However, there are way too many kids these days who live life as an adult while pursuing a college education. Examples of extra expenses they have that maybe they shouldn’t have are: Adult housing, car payments, insurance, gas, smartphone bills, luxury gadgets, brand clothes, food, fancy trips, beer money… Now, let’s estimate the former and see if this crisis is only a college or student problem. We live in a luxury apartment complex but I have been a college professor for 10 years and can afford that. Some of my neighbors are students. It costs 1K to live in this complex a month. At the bare minimum, these kids are paying $500 per month to live here. That’s $6000 a year. In order to live in our complex, they need a car. Most of the cars I see on most campuses I’ve worked in my life are new or nearly new cars. I estimate a payment of at least $250 a month. Well, that’s $3000 a year. We all know that to be able to drive a car, one must have insurance. Kids driving cars at age 20 will pay high premiums until they reach the age of 25. I bet they are paying 150 dollars or so a month in car insurance a month. That’s $1800 a year. Ladies and gentleman, no car can be driven without gas. I bet they spend 2 to 3 tanks of gas a month. Let’s estimate a $80 a month in gas bill or $960 a year in gas. Smartphones are awesome but they aren’t cheap. I bet most students spend $80 a month on smartphone bills. That’s $960 a year. I see tablets, fancy laptops, DSLR cameras, and name it all over the campuses I’ve worked in my career. These gadgets aren’t cheap. I am going to estimate that students, on average, spend $120 bucks or so in these “extra cool things” each month. That’s about $1500 a year. Now, this one shouldn’t come as a shocker. Most college students these days dress well. Buying that A&E isn’t that cheap. I bet that folks are spending at minimum $25 a month in clothing if we average the yearly clothing expenses. So, $500 for clothe expenses. Food! Yes, this one nickel and dime them badly. Are students cooking their own food to save on this cost? Or are college students eating out (without a meal plan) in most colleges and universities? How about starbucks? and such? Bro, I will estimate $500 in food expenses for the average student and I think I’m grossly under estimating this one. Food total –> $6000.
Luis Camillo Almeida Fancy trips… spring break, studying abroad, going back home away from school many times a year… This one is tough to estimate… on average, I will estimate in $1000 a year. Beer money. I know, not all students drink alcohol but the majority do. I bet that a $200 bill a month on alcoholic drinks wouldn’t cover what kids spend on this these days. So beer expense: $2500.
SO, let’s calculate the total extra expenses: 6000+3000+1800+960+960+1500+500+6000+1000+ 2500 = 24220 a year. Let’s multiple that by five which is the average time students complete a college education: $121,000! There are a three things we can conclude from these simple posts here on facebook. 1) College tuition is far from being the only burden in the contemporary “student loan crisis” rhetoric we have these days. 2) Students are living life as an adult in college and most will be living life a student for life. 3) The actual problem IS NOT a STUDENT problem. It is a PARENT problem for allowing them to make such poor life decisions at this age.
Luis Camillo Almeida I’m going to make this very clear in here. Gen z, millennials… aren’t any different from us when were we young. So STOP BLAMING THEM! The issue, ladies and gentleman, is that most of us (older people) suck at making them accountable for their actions and understand the value of money. The problem is you, bro. Don’t blame the kids or colleges and universities (only) for this serious crisis.

Collaboration and Technology Go Together Well.

Productivity Over Consumption

Ladies and gentleman, there is a big difference between documenting your life in social media and being addicted to smartphones. Just because one is broadcasting content live on facebook doesn’t necessarily mean that he or she is constantly scrolling or wasting time for hours on end on facebook. In fact, quite the contrary is often true! If you broadcast your life on instagram, meaning, you put a camera in front of you and start talking to your audience, you will be engaging in what I like to call TechnoModeration! Why? Well, this is what this article is all about! Fasten your seat belts and stay with me. This ride will be awesome.

All right. Let’s start from the top. Social media presence isn’t the same thing as social media addiction or anything addiction. Being present on social media platforms is a strategy that many of us, me included, do. If you are a part of the American economy today, you better be on social media and everywhere. Why? Because if you don’t you become invisible. You, me, and the whole Tennessee Titans fan base are being bombarded everyday with thousands of messages in multiple channels throughout the day. How can anybody get any attention to what they do under such hard circumstances? Gary Vaynerchuck, CEO of Vayner Media, has made a public statement — He said the following, “Attention is a currency” I agree with him.

Notice that I’m not saying that you should be engaging for hours on end everyday or spend hours scrolling your friends’ content on snapchat. Putting a camera in front of you and sharing what you think or do on a daily basis, multiple times a day, may be the right thing to do these days — if your goal is to be discovered by someone in your niche or if you are planning to build a loyal audience to consume your content.

In trueness, what I’m saying in here isn’t anything new. We have been engaging in personal brand development and using business development tactics and procedures for years in order to be visible before the age of social media networks. The difference is that today, it costs us a fraction of the price to do the work. I spend around an hour a day on social media engaging with my audience. However, I turn the camera on and talk to my audience for an additional half hour or so live. By live I mean live. I spend zero hours editing anything I share.

You don’t have to be on your smartphone all the time to be visible these days. You can TechnoModerate! I most definitely do, even though some people may think I’m always engaging. Well, I’m not! Question? If I was always engaging with with my audience for 7 hours each day, how in the world would I have time to be a full time college professor? Elementary, right? Yep.

Now, I maximize the use of AI in order to help me to be away from the computer so that I have more time to literally produce content at scale — Macro content as we refer to it in the field of communication. And from that, I can then repurpose more content in micro form in order to feed the content monster that is required for success in the media these days. Now, don’t take me wrong. It is still a lot of work but it isn’t that much computer work as you may think. There is a large degree of interpersonal and mediated communication work that I do but these activities aren’t social media heavy. They are communication heavy!

I will be documenting my life online indefinitely because my goal right now is to build a more loyal audience organically. By organically I mean for free naturally. If your grandkid wants to position him/herself in the world today they better consider doing what I wrote in this article rather than spending hours on end “consuming” social media. They need to be “producing” social media, instead.  A person broadcasting their life online may sound goofy for many of you to hear but its the correct protocol for anyone wanting to build an audience today. 

Keep Communicating! In 2018, Communicating Is Everywhere Even In Person. :)

Open Your Eyes: Automation Is here To Help You To TechnoModerate.

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In 2018, there is no other way. You must create content, period. But in reality, how can we create content and engage with our audience and not go crazy in the process. I have good news for you. Use Meet Edgar! A bot that helps you with scheduling and managing your content automatically. Listen to Dr. A: You won’t regret.

Divide and conquer by being ‘technomoderate’

It is very difficult for a person to  simultaneously “technomoderate” and also build a brand on social media.

That is to say, those who profit from any social media platform are constantly using it, which makes it very difficult to demotivate them from using these tools in the first place.

The more people use Facebook, the better they tend to get at using it, and the more rewards people tend to achieve from these systems. Therefore, asking kids who dream of having their own brand to use social media less often will hurt them. What do I do? I’m stuck!

I know that building brands online requires countless hours of dedicated work, along with the offline sweat. It is ridiculous what you need to do today in order to build a name in social media.

People spend too much time engaging support groups, managing bots to help with social media engagement and creating great media content to be shared. Limiting how often you share your stuff isn’t an option anymore. It is a requirement to share, and share often, if your goal is to build any type of brand in cyberspace.

Thankfully – at least from my “moderating” perspective – having too many social media messages released each day tends to backfire. I suspect this is related to the fact that producing quality content is difficult and expensive, and to the fact that posting too much content a day acts like a divide-and-conquer type of thing. People divide their own efforts, which tends to decrease what we call social media engagement.

People tend to remember what they hear more frequently, though. Social media professionals know this and therefore keep developing their image in cyberspace on a daily basis. But again, too much creation may do you more damage than good.

Bingo!

This is where Dr. A comes and says, “Kids, let’s build our brands in social media, but remember: Trying to build your brand too quickly will backfire. You need to engage in this process with moderation.”

Listen to me: Clever will be the ones who don’t abuse the social media system, because if they do, they will end up losing what they built. People tend to get sick of being bombarded with multiple messages because we are constantly receiving messages from hundreds, if not thousands, of people every day. There is hope for some technomoderation, I’m glad to say!

Building a brand, online or offline, is tough. It is time-consuming. Attracting a loyal clientele isn’t that simple. Now add in having to engage with them online on the top of that! Dude, I know that practice makes perfect, and in the world of social media, things aren’t any different.

A person’s social media IQ is directly related – like anything else – to use, but a degree of rest is a requirement for things to work.

Playing the game with frequency pays off, but there is a price or two to be paid. There is a physical and financial price to it, I must add.

Can you imagine building content on a 3-by-4 inch canvas, hitting tiny buttons at a rate of one keystroke per millisecond constantly for a good five minutes per session, four times a day, with the hopes of being rewarded by complete strangers 24/7? This act can be pretty physical, don’t you think?

And there is a cost! In a previous column, I revealed that spending $150 in social media services alone each month is only a fraction of the cost to build an image online. Are you ready to commit the equivalent of a car payment dedicated to growing your Instagram account? There is a price to all this madness.

As a professor who teaches social media and innovation, and believes in the moderate use of technology, this reality is — at a bare minimum — disturbing to me, unless “technomoderation” is adopted. By not using the tools, people lose by not playing the game. By overusing them, there goes your health and finances. What’s in the middle? I know, you love me … technomoderation!

Please keep this a secret.

Dr. A says, “Those who use social media tools within reason enhance their knowledge of the medium, and can build a brand over time with reason. I don’t think those who decide to ignore this advice will win,  ultimately.”

———

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info.)

Be Selective: Only The Best Should Join Your Inner circle.

God First, Family Second, Everything Else After That.

The Only Way To Live A Great Life.

Hard Work + Talent + Success

Smile! You Will Live Longer.

Mindset Is Key For Success

Success Starts At The Bottom.

You Can Get Out Of The Hole If You Are Determined

Who Cares If You Fail? Just Make Sure You Fix The Problem.

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Who among you never failed in anything? I was a D student all throughout Brazilian education not because I couldn’t learn but because of immaturity. I had to leave a country to fix my life and I did. Don’t define yourself based on your past. Who cares if you failed before? I did. Did I die or took my life? No. I did something about it. I worked my butt off. That’s the truth. Do you want to turn your life around, do the work! Stop making excuses. Be thankful for the opportunity to achieve. #polymathproftips #personaldevelopment #lifelessons #gratitude🙏 #gratitude #graciousliving #gracious #graciouslivinglifestyle #noexcuses #stopmakingexcuses #nomoretears #justdoit #hardworkpaysoffs #gowork #hardworkwork

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You Meet Great People When You Do Good Work.

Life Is A Transaction.

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No matter which industry you are in, Life is a transaction. The best way to position yourself well in your industry is by understanding your industry. In my industry, the traded commodity is knowledge. What is your transaction? What is your industry’s commodity? Go out there and get better at understanding your environment. You need to answer these questions! This is critical for your success. Remember to be gracious for the opportunity to engage in your quest! #positioning #gracious #personaldevelopment #polymathproftips #graciouslivinglifestyle #gratitude🙏 #understandinglife #understanding #lifequest #lifelessons #successtips #adviceoftheday #knowledgeispower #lifeskills

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Overcoming Obstacles Makes You A Better Person.

Don’t be just strategizing. Do it!

Don’t Overextend Yourself

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One of main reasons why people work in jobs that they don’t like is because they are over extended financially. The idea that having material positions makes you a more successful professional is an old scam, dangerous philosophy, which in the long run can be quite limiting. We need to set our priorities straight from the beginning. Did you just graduate from school? Don’t buy a house and an expensive car. The answer to professional success isn’t extravagance. People’s decision to live an extravagant life, in the end… tend to handicap them. If you make one hundred thousand dollars a year, you shouldn’t buy a 300K house and drive a brand new BMW 750 Series. The former will most definitely impede you from being fully strategic in the workforce.

The moment your household overhead increases, your job maneuverability decreases… and you become dependent on your current job. What is the consequence? Your professional autonomy is then affected because of poor lifestyle choices. These choices will then “prohibit” you from moving on to another organization when the time or offer is right. Listen carefully though: Compensation is far from being everything that there is about a job. You don’t have to always go from job to job to be free, either. I would argue, however, that flexibility is as important and valuable (if not more valuable) than income these days. In 2017, your ability to engage in job blitzkrieg is a necessity for survival, especially if you haven’t found your dream job yet. Be very careful when buying real estate. Most houses bankrupt employees up front or make them completely dependent on their employer’s salary impeding them from maneuvering when trouble heads their way or if they feel the time for a move is right.

People stay in jobs they hate because of titles. Titles are cool and can make you feel pretty good about yourself. However, losing your title isn’t an humiliation or a set back in your career, necessarily. Any experienced leader understands that leadership isn’t position; Leadership is action, as once stated by leadership consultant John Maxwell. Titles come and go and many times they bounce back. Just because you hold a high title in your HR department doesn’t mean that you should stay in your current position. If you choose to stay in a job simply because of a title… I would argue that money isn’t the only problem you struggle with. You most definitely struggle with ego issues. By the way: Those who are constantly applying the principles of position leadership to others will end up leading the wind. Overextended employees might work for these kinds of “leaders” but they won’t listen to them or are motivated by them.

I get it. An expensive house, kids, titles, a BMW or a Mercedes-Benz… along with that “prestige” you got is too much for you to give up, isn’t it? I don’t let money or titles control my life. I make my decisions based on scripture — based in the bible. The moment that you make God the center of your life, the former struggles totally disappear. You will quickly realize that possessions and job nomenclature in this world is meaningless in the long run.

Do yourself a favor. Don’t overextend yourself. In the volatile market we live in these days, having the capacity to maneuver is without question a necessity for long-tern job sustainability. There is tremendous power in calling the shots even if authority resides in the hands of others. You can pretty much control your destiny if you don’t extend yourself financially. Got it?

If you want to book Dr. Luis C. Almeida (a.k.a, Dr. A) as a keynote speaker or consultant, please visit his website and look for the contact page. Why complicate if you can simplify? Dr. A makes the complex easy — Do it now!

Article Source: http://EzineArticles.com/9854605

Life isn’t easy and success isn’t achieved overnight.

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You must appreciate the process of accomplishment and realize that a big win takes time and a lot of effort. Nothing in my life came easy To me. I’ve endured a lot in my life. I bet that you will experience the same if your goal is to win big. Between the ages of 12-19, I spent 6 hours practicing golf M-F and 10 Hours S-S. In graduate school and for the past 10 years as a college professor, I still work 60 hours a week. People are jealous of accomplishments but they often don’t take into account what it takes to get them. Be ready to work! Long hours… overtime. Wake up! Life isn’t easy. I guarantee you that it will stress you out but by understanding what it takes to win, you should appreciate the process. Failure isn’t an option. #inspiração #lifecoach #accomplishinggoals #failureisnotanoption #winbig #lifelessons #lifelessonslearned #truthhurts #truthspoken #beyourself #struggleisreal #graduated #graduateschool #competition #regalia #graduationday🎓 #graduationcap #effortisattractive #effortiseverything #enjoytheprocess #lifeisagift

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The Secret Of Success Is Believing.

What You Think You Become

Technology Helps You To Learn But It Isn’t The Only Way.

Choose Happiness Over The Alternative

You Need To Keep You Up

Loneliness for the sake of technology

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Even though we have all these technologies available in our fingertips, people are more lonely than ever. It isn’t uncommon for folks to spend hours on social media and be highly depressed off-line. The indices of loneliness in America are so high that many are now looking for a minister of loneliness in order to help them to cope with this very sad reality we live these days. 

Listen to me. All these technologies are making you living a worse life. Lately, I’ve heard people in Cleveland saying the following: Having a child is too much work. I don’t want to spend time outside social media because it is so much more convenient to chat with people on-line than to engage in conversations off-line. Why would anybody waste their time building a family. It is too expensive! I couldn’t believe my ears. Am living in a nightmare or is this the society we live in these days? I am afraid that we are living in the second option, ladies and gentleman.

The smartphone is destroying us from within, literally. The amount of people who have thousands of “friends” on facebook yet are paying for others to cuddle with them on Friday evenings is increasing by the day. How ironic, isn’t it? The more social media we use, the less human contact we get and therefore the more human contact people need. In trueness, what I am writing in this article isn’t that surprising as lack of human contact will eventually drive people bananas. We were not made to live in isolation as a species. Only a madman or woman would allow him or herself to live a life with technology this way. The relational side effects that we are witnessing in social media nowadays are real. I am afraid that our society will grow smaller and colder in personality because of these absurd levels of technological use.

Wouldn’t it make way more sense to use technology less, meet more people off-line and grow a family so that when people get old, they have someone to care for them? Come on people. It isn’t that complicated, you know? Yet, people are complicating their own lives for the sake of technology everywhere, including in our small city. Social media is quickly turning into a cancer in our society. Why are we allowing cyberspace to consume our lives and make us less social?

I don’t know about you but to me, this is all non-sense. Have we gone mad or something? Maybe I am a bit too old school and believe in God, family, and good manners. There is just no way that in my household we are going to fold to the dangers of social media including this latest trend of loneliness. I may say A and you might reply with B sometimes but in the end, I argue, we better get along well and live in community advancing our innate need to procreate and live in harmony. Isn’t that what God has asked us to do anyways? 

Say no to technological isolation and the idea that social media connections are de facto close connections. Here is what I think. Live your life as if there is no tomorrow. Go meet people and expand your social capital off-line. Have an on-line presence and chat with people in social media in moderation. Go to church, meet a mate, work hard and smart and start a family. Glorify God and help others. By doing these common sense activities, you will help yourself in the process and I can almost guarantee that you won’t be lonely. Remember: You only live once, buddy. You might as well be reasonable and don’t assume that your facebook connections are really your friends.

Listen carefully: It ain’t worth the trouble to believe that all these technologies will make you more popular or together. Sherry Turkle, MIT professor coined the term, alone together for a reason. Just because something is permissible doesn’t make it beneficial. Go meet people offline and live your live to the fullest. As I always say, “use social media but in moderation.” You don’t deserve to be lonely for the sake of technology. Got it?    

To Work or Not to Work?

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How many times have you come home from a long day of work, just getting ready to sit down and relax, and your phone rings? Or you open your email and half of your inbox is work related? Or your new co-worker or boss or employee left you seven text messages?

Does your blood pressure go up? Can you feel your irritation growing in your chest, the bottom falling out of your stomach, your shoulders tensing? Is reading this giving you anxiety that at any moment just such a scenario is going to happen to you?

Digital depression. Pow! What you feel has a name and is currently being researched. The workforce is so technologically advanced that almost every job requires computer use at some point throughout the day. Work follows us home too. Now that almost everyone has the ability to be contacted through their own phones or computers, work never stops.

Now we throw into the mix the need to socialize over the internet. Friends, family, acquaintances, strangers have access to us all the time. We feel obligated to accept their game requests and look at cat videos. We have to search for ridiculous things, like celebrity happenings, the weather, music videos, TV shows… Feeling bogged down?

Being overwhelmed and overworked by technology is the crux of digital depression.

The American workforce tremendously affects digital depression. Since 1950, American workforce productivity has increased 400 percent. Americans work harder than any other country.  American companies are not required to give paid sick days or give mandated time off for personal well-being. We work 137 more hours than the Japanese, 260 hours more than the British and a whooping 499 hours more than the French. Vacation days are used to catch up on housework, errands, all the things we neglect because we’re at work. Even crazier, we’re the only, the only, industrialized country to not mandate at least a 12 week leave, when we become parents.

Overworking is the force behind employee mistakes at work and insomnia in high performance employees. It leads to irritability, anxiety, digestive issues, high blood pressure, stress and burnout. Perhaps, just maybe, it leads to family dysfunction, to broken relationships.

This behavior is in no way healthy. Breathe a sigh of relief, turn off your phone, don’t check your email. It’s okay to take a break from work. Actually enjoy your vacation whether you’re on your own or with family. I believe, Earl Wilson, says it best, “A vacation is what you take when you can no longer take what you’ve been taking.”

Technology makes you very boring

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In this life you need to be fascinating.

Do you have an accent and come from Greece? Cool! Fascinating!

I hope you didn’t choose to live life without taking any risks, because in this world those who don’t take risks live both a boring and a dangerous life.

I don’t know about you, but unless I am playing with black pieces in a chess game, my best defense is always the offense. I don’t play not to lose, especially if I have the ability to make the first move.

All this new technology made possible by the microchip is making people boring and too much like cookie cutters, in so many respects.

Recently, I decided to skateboard on campus as a means to connect with our students in a way that they would understand. I doubt that many people my age would even consider skateboarding, because our technological society doesn’t place a premium on those who deviate from the norm that much, even though you can be quite captivating when you listen to what your heart is telling you.

Who cares if we have all these technologies but we fail to influence? Being boring and “old school” isn’t always the best way to connect with the youth, if you know what I mean.

Some people have said that to be more cool, we have to emulate what Apple does. Yes, they are a tech company, but what amazingly makes them fascinating is their ability to take risks and  deviate from what others are doing. They lead by celebrating their differences in contrast to others.

People need to simplify. Yet, technology often complicates what we do. Don’t believe me? How complex is your password? Eight to 10 characters, which must contain a special character, two numbers and nothing that repeats itself or resembles your Social Security number?

Look man, don’t be boring like everyone else. Be yourself and celebrate your differences because in this technological world … trust me, you will need it.

You must invest in you, not always in technology. Will that make some people uncomfortable? Absolutely. But hey, life is about dealing with ambiguity and finding ways to control the uncontrollable without having technology controlling what we do.

You know what? Now at age 44, I’ve come to the conclusion that people have to project themselves somehow, but not always by using technology. In a society where most people tend to make decisions before thinking, many people need to be reminded that being human and perceptive makes us much more fascinating.

I like making myself uncomfortable for the sake of growth. How about you? Please don’t tell me that you get afraid of displaying who you really are for the sake of technology! Remember: Life is about living with enthusiasm in a fascinating way. Live and let die!  That is, live your life and let technology’s control of you die away.

Let me say something to you: I am cool, perhaps the coolest professor higher education has ever seen. Hey, I’m not being humble today, all right? I hold a Ph.D., can bounce a golf ball and catch it behind my neck, can talk with strangers like we were “besties,” and can play a mean game of Ping-Pong!

Thank goodness technology doesn’t control me. My life would have been way too mundane if I allowed the smartphone to control me. My recommendation for you follows. Are you ready?

Life is what you make of it. Don’t allow cheap machinery to control or dictate how you live. Technology is helping us to be more productive and empowered. The irony is that what we gain in production and empowerment we lose in authenticity.

I am very concerned that these technologies we have in America and elsewhere today are changing our society to a point of no return, one where homogeneity will be seen as the norm.

What has made this country what it is today was partly based on the risks we took in order to be more fascinating. Technologies are changing this by asking us all to be more uniform and predictable. How boring!

Live and let die, or shall we say … carpe diem: Live your lives to the fullest, ladies and gentlemen. Say no to technologies and embrace your humanity.

In the end, it’s all you’ve got.

———

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

Sometimes breaking it will make it better

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Let me shock some of you today: Sometimes, pain and suffering are good for you.

Wait! Don’t go crazy and damage your body before reading what I am going to write next. We need to be reasonable, OK?

Let me explain: Many times, people get better by experiencing a traumatic event such as getting trigger-point treatment in a massage session, by re-breaking a bone or burning out from the computer after years of engaging in bad behavior. Pain and suffering are necessary for things to get better in life. Don’t believe me? Go ask an economist if reducing interest rates is always the best course of action in an economic recession.

Let’s not forget how pain and suffering can help students. Without reading books and spending countless hours memorizing and applying knowledge gained, students won’t complete their college degrees, and guess what? They won’t build the necessary skill sets they must have in order to succeed in life.

When students go to a college or university, they aren’t only learning course content. The better ones understand that by pain and suffering, they are building resilience to face adversity in life, which is, in my opinion, worth $15,000 a year.

Most PhDs have to experience pain and suffering when pursuing their degrees in graduate school, when going through the process of tenure, and when writing a book or two in their careers.

When we use technology excessively, we get both positive and negative feelings. Back in 2011, I got a severe burnout from using tech devices nonstop. Although I got clinically sick from it, I’ve come to learn that experiencing pain and suffering from overusing computerized devices was actually good for me. It has helped me to wake up from this modern-day nightmare and create a research agenda addressing the danger of these tools in society.

Since then, I have spoken on the topic with over 22 million people, including you! Experiencing pain and suffering, as far as technology use is concerned, may be good for you.

Do you think that I don’t know? What I am writing right now isn’t popular, but I know that some of you agree with me. Why? Because what I am writing here is real. Read carefully: Failing to “keep things real” backfires. Remember, pain and suffering are part of life.

Do me a favor. Get a copy of this column and give it to your grandkids. They need to read this.

Many people have to break an old wound in order to make it heal better and stronger than before. It is no different when it comes to technology. People aren’t facing the pain and suffering that are required for them to stop using their smartphones excessively.

If we break a bone in our body and this bone doesn’t set correctly, many doctors would recommend re-breaking the bone in order to fix it. In the end, induced pain and suffering will be better for the person, as his leg won’t hurt as much anymore. Facing our addiction to technology head-on is a must if we are to live a good life. It will hurt less in the long run.

Very few people in our society want to face smartphone pain and suffering today. How can we fix our TechnoCrazy problem, then? We won’t, I bet.

From this standpoint, burning out from the computer doesn’t seem to be a bad idea. I know, and you know, as well. Not too many people will be able to deal with this idea that experiencing the pain and suffering of a burnout will be good for them in the long run. I understand. Yet, I bet this solution will be more beneficial to them than the alternative.

We all experience pain and suffering in life. In 2018, we need to realize this more than ever.

It is OK to experience some pain, suffering, or both, in order to gain control of your life over technology – or regain control.

A burnout is a small price to pay for regaining control of yourself. If we have to pay this price to regain our humanity, so be it.

——— (Column previously published in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info).

Jealousy, gratitude simply don’t mix

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I am grateful for being alive and having the privilege to write about technology for you.

We are what we think, and being thankful for the great things that God gives us in life is a requirement for the longtime sustainability of blessings. Sure, technology has made us more connected to each other, but at the expense of gratitude. Let me explain.

Families and friends can now connect and network with each other quite easily on social media platforms like Facebook and Instagram, and that’s wonderful. When I connected with my friend Rodrigo Gracie (yeah, the Jiu-Jitsu MMA fighter) back in 2014, I experienced a true sense of nostalgia. It is not every day that you find a childhood buddy from elementary school who is now a world-renowned celebrity.

Social media developers, kudos to you! From this standpoint, technology is awesome.

Unfortunately, connecting with old friends comes at the expense of losing gratitude. Most of what we read online is a collection of narcissistic, self-centered statements that are rarely directed at the well-being of others. That’s a problem.

If people choose not to be grateful, chances are high that people won’t get living faith, and without living faith people cannot get wealthy. At least, this is what Wallace Wattles states in his book, “The Science of Getting Rich,” published in 1910.

Technology empowered us to express ourselves at the expense of increasing confrontation. Do you really think that people care about what people share? I bet you that writing a post like this, “Today, I just got a promotion at work! Woo hoo!” will do more damage than good.

Look, people get jealous about success. I don’t remember the last time I’ve heard anyone writing the following when visiting Cancun, “I want to thank my peers for covering for me while we take our vacation in Mexico! We couldn’t be here without your help.”

Most people don’t care about what people post on Facebook unless the post relates to them. The main reason this is the case is because gratitude is seldom seen in modern-day Facebook. When people share too many successful posts, be ready to get a combination of jealousy and competition, two very destructive things when not controlled.

The most heated conflicts I’ve witnessed in my life come from close relatives or friends who expressed themselves in too competitive a tone. Statements like, “Today, I got another promotion. Lucky to be me!” tend to generate silent wars among people regardless of culture. The closer a person is to you, the more issues these kind of statements tend to cause.

Real enemies are born out of ungratefulness. Social media blows these problems up.

I would much rather engage with gratitude offline than by constantly posting content about me online. Most people just don’t relate to “I” statements because it’s not about them. It is just a reality.

The question then is: Which benefit would any person gain by using more technology at the expense of losing gratitude? Not too many. Technology has empowered people to choose egoism over grace, which I personally think is a big mistake. Be cautious with writing about yourself online. Be grateful.

Plato once said that “a grateful mind is a great mind which eventually attracts in itself great things.” If what Plato said is relevant in today’s society, and if social media makes us less grateful, then by logic we are going to receive lesser things. I don’t know about you, but I enjoy the great things in life. No technology will ever persuade me from changing my thoughts about that.

I value gratitude. Valuing gratitude is human, reasonable and required. I am not aware of anybody who got anywhere in life without the assistance of gratitude.

Read this carefully: People get jealous when you constantly share success stories about yourself online. In the end, self-promotion on social media only causes you trouble. The more you do it, the more headaches you get.

If I had to choose between technology and gratefulness, I would choose gratefulness 100 percent of the time. Why? Because it doesn’t backfire.

——— (Column previously published in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

Don’t let technology limit what you do

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A lot of people live in a state of denial these days. What they think, and what they believe, are often a reflection of their own alter egos created by all of this technology.

There are so many people today who think they need to use technology to be known as a good speaker, teacher and influencer. Let me reveal something to you: You don’t need to use PowerPoint in order to deliver a great speech!

Let me break this to you, if I may. A star teacher must be God and student-centered, not technology centered. Influencers don’t rely on presentation software in order to be influential!

Recently, I visited with the Sunrise Rotary Club to deliver a keynote about TechnoModeration with my good old, and cool, Lee Oskar harmonica, plain paper, a collection of stories and different voice pitches. OK, I had a few slides projected onto a screen from my laptop in order to make a few points here and there about what I like to call “technology conditioning” to the audience. However, the vast majority of my speech was done in an entertaining fashion without the use of technology.

What were the results of that endeavor? My dear compatriots, I think the audience really liked the conversation. They were paying attention, laughed at times, interacted with me and themselves, and more importantly — got the point that we have a technology problem in America.

How did they do it? By not looking at their smartphones or following a collection of keynote slides, but by focusing on the verbal and non-verbal behaviors of a speaker who wasn’t reading from a PowerPoint slide.

Listen to me: The key to communicating with impact isn’t related to how much technology you use or how technological somebody believes you are. Forget this idea that you need to have Facebook to persuade an audience, or that Instagram will make others take action on the things you say at face value because they have an online presence.

What you really need is to have the ability to tell stories and make your audience think about the topic you want them to think about. This is done better without technology, and off-line.

I am getting tired of seeing so many talented young people limit themselves because of technology. We are people, and guess what? People are full of emotions!

Do you really think that you will be able to persuade anyone online without having human contact with them long term? Think again!

Mediated communication has its perks and can be used at times, but it will never replace the good old face-to-face conversation. This is precisely why conferences, events, schools and many other public venues bring trained communicators and speakers to speak to their audiences. Communication skills are still king in the age of Fedor, ladies and gentlemen.

The power of a live speech carries on, I must add. A good keynote speaker, after delivering a killer speech to any audience, without relying on too much technology, is often rebooked by somebody who heard that speech.

An influential teacher who puts students ahead of technology will build an army of followers. The result is quite predictable. These same students will eventually start coming in masses to the professor’s office to learn more.

Keep this in mind: People are relational, especially millennials. If you can’t relate, you won’t influence them. Relationship is built face-to-face, not with technology! A good teacher understands that.

Influencers are a rare breed. If you have them on your team, don’t let them go. Do what you can to keep them. Treat them with the respect they deserve. This breed usually has choices.

Although influencers are often technology literate, they don’t always rely on the latest technological advancements to be influential. Did the Rev. Billy Graham use PowerPoint to influence his crowd during his crusades?

Open your eyes to what is important. Technology is second to humanity.

——— (Column previously published in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

It’s simple: Think, create and be human!

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I am not afraid to do things differently. In fact, my whole persona exudes innovation and the need to see and do things from a different perspective.

I am a pretty different fellow, and let me tell you that I’m pretty proud of it.

You know what? Let me reveal a secret to you. When I was an English-as-a-second-language student at the University of Southern Mississippi back in the late 1990s, I used to join chat rooms and make cold calls to commercial banks and credit companies, in an attempt to learn the English language quicker.

I am not afraid to try new things to gain terrain more efficiently. Hey, we all have our own ways of doing things, right?

My reasoning for taking this approach was simple. I felt, “The more I practice, the better I will get.”

While that concept is tried-and-true, my own supplemental (and admittedly unorthodox) approach to learning a new language helped me to be proficient in English in about three months. How much technology was involved in achieving this? Some, but not as much as you may think.

We are all creatures of habit. We live in an evil world where we are surrounded by the conformity of life.

In a way, we are rewarded to be quiet and obedient, which I must admit has its perks. However, the biggest breakthroughs of our time, including the smartphone, have not followed a predictable norm of behavior.

Do you really think that the engineers at Apple designed and developed the iPhone with a quiet and obedient spirit in mind? Of course not! Their rebellious philosophy not only changed the way we communicate these days, it also changed the value of their company. Apple is now a true goliath worth $900 billion.

Why am I saying all of this in this column? Well, it is because I want to convey the idea that human ingenuity, along with different ideas, when applied with reasonable caution and planning, can be better than any technology available on the market. Sure, technology can be the outcome of great human ingenuity and thinking, but human effort is at the center of its success.

Preston Tucker once said it is the idea that matters in the development of any innovation. The Tucker Torpedo automobile was simply machinery. Don’t be blind to what is right in front of you. Get outside of your comfort zone and try something new.

If you run weekly meetings, experiment doing what Gina Simpson from Bike Walk Tennessee recommends: “Go for a walking meeting next time.”

Have you tried enrolling in an Encore class here at Lee University? Maybe you should as a means to meet new people in town for a bargain.

Maybe we should consider having an event in Cleveland titled, “Unplugging in Cleveland, Tennessee,” where we all make an effort to put our smartphones away for a few hours every day for seven days and have a public event afterward where we debrief our living experiences about disconnecting in a public forum. Are these activities that innovative? Not really, but they can be a beginning.

Simply being realistic, a little bit of creativity isn’t a bad thing for anybody.

Listen carefully: In order to innovate, you have to empower “idea people” to help you to advance your organization’s mission. Pay special attention to those who question the status quo once in a while. Resist old ideas and don’t think that technology alone will always solve your most intricate problems, because chances are high it won’t.

Remember: Technology is just a tool. Our nature is creative and often unpredictable. Spending a lifetime doing the minimum will only result in one single outcome. It is called mediocrity. Don’t be satisfied with being mediocre! It’s just not worth it, man.

Do me a favor, if you please.

Finish reading this column, and honestly answer the following three questions.

First, what am I doing today to promote the kingdom of God? Second, is technology impeding me from becoming what God wants me to be? Third, who is making the important decisions in my life?

In the end, what really matters in this world is your ability to be human and express yourself positively in the community, and having God in the center of your plans.

Technology is nothing more than a tool and should be viewed as such. You are human and much better than any technology out there. Explore a brand new world of opportunities by giving yourself a chance to be creative today.

Your grandkids will appreciate your efforts. You will be remembered as a legacy.

——— (Previously published in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

Change is coming; technology is the fuel

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Glory be to God, always… Credit for this article is given to the most high. 

Let me break some news to you: We are approaching the fourth industrial revolution. Energy, transportation, health and communication will change drastically in the coming years.

Get ready!

The life of tomorrow won’t be anything like living how we live today in 2018. Our living systems are evolving at light speed. Isn’t it true that we now have alternative methods for generating energy, new ways of transporting ourselves, receiving health care and communicating? Open your eyes. The future of humanity is already here.

We are going to witness a boom in smart power, or the technology that is able to self-manage, in our lifetime. Don’t be surprised if you get a smart roof next time you change yours.

Some of the ways we have traditionally moved tangible products in the past is already changing. We are seeing a peak in the adoption of labor robots in companies like Amazon and Walmart, and a plethora of self-driven cars being introduced into the market. This trend won’t go away, by the way.

 Telemedicine will explode within a decade, I bet. The technology is already here. Our systems are robust enough to accommodate this obvious trend. Medicine is expensive! We need an alternative to the high costs of health care. Can technology help us with making care more affordable? Probably, but at what cost to the local economy?

 The way we are going to communicate with each other in the near future will make us laugh about how we used to communicate in the past. Do you remember the movie “Superman” back in the late 1970s? Many of the things we saw in that movie, such as holographic images, will be mundane for most, if not all, of us.

Get ready for the idea of wearing third-party mechanical parts in your body. People are going to need them in order to make a decent living in the future. Some are predicting that we are going to increase our economic growth in the years to come, probably because of wearable technologies. I don’t know about that.

Sure, technology in this instance is good because it may help us to make a better living. Would you be comfortable wearing an RFID chip in your arm? I’m not comfortable with that. How about you?

I am skeptical that human labor alone will be a big part of this boom in productivity. We may see an overall increase in our gross national product because of technology advancements, but in an age where the natural and the artificial are merging, it doesn’t take a rocket scientist to predict that companies will look for the superhuman employee or the perfect robot.

The employee of the future is going to perhaps be a merge of digital and biological.

Klaus Schwab, founder and chairman of the world economic forum, goes further to state, “The fourth revolution won’t change what we are doing. It changes us.” I concur.

We are living in a period of transition where the unknown will meet innovation. Don’t be anxious about what is about to happen tomorrow in regard to technology and employment in our society. Focus on today’s problems and trust that God will take care of you regardless of how much you may think that technology is taking over. Don’t lose focus on what is important. Everything in life is changing, including you. God is in control. You are not God.

 Change is imminent. Citizens of Cleveland, you will eventually be affected by the fourth industrial revolution and everything that is associated with it. Four of our most fundamental systems we have — energy, transportation, health and communication — will evolve.

You will be transformed in one way or another. You may become a hybrid of man and machine, for your own sake.

The machine is expanding its lead. We are becoming an obsolete commodity in this old world of ours. I am not sure if the future will be necessarily promising for us. It will certainly be a technological one.

 We live in a wild world.

——— (Previously punished in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info).

Hidden extremism: Technology overload is impacting so many!

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We live in a world marked by extremism.

At the time of our grandparents, people used to have two maybe three pairs of shoes in their closets. Back in 2013, according to the American Apparel and Footwear Association, Americans bought almost eight pairs of shoes that year. The average American man in 2017 owns 12 pairs of shoes. The average American woman owns 27. Americans on average own 19 pairs of shoes these days. That’s a lot!

When we were young, a birthday party would maybe cost parents $150 with presents included. According to a recent consumer survey, parents now spend on average $450 on their kids’ birthday parties without calculating in the $250 they spend on presents. It isn’t uncommon for families to spend at least $500 on their children’s birthday celebrations in 2017.

According to BBC, kids today spend on average 6 1/2 hours of screen time a day, which is a drastic change from the three hours they used to spend in front of computerized devices back in 1995. We have also seen a widespread adoption of multi-screening practices which has influenced the youth to demand connectivity! Will children own a virtual reality device in the near future? I bet they will own two maybe three of these pieces of hardware, if not more.

Why are things so extreme today? It is difficult to isolate one single reason for why this is all happening. I think I have the answer for why so many kids (and parents) spend hours on end on computerized devices in Cleveland, Tennessee or Ohio, and anywhere in between the states of New York and New Delhi. Folks are exhausting themselves for the sake of technology because when humans interact with multiple computerized devices on a daily basis, they become more like a “computer” without realizing.

Computer use is maybe conditioning us to be more extreme. We see evidence of the former in how we live our lives in relation to the actual traits of modern computer technology. Computers, even when they are on stand-by mode, are technically active in the background because computer processes have to be operational for the computer to be on stand-by. We seem to have inherited some of these computer traits by being so ingrained with them.

It isn’t uncommon for a number of us to work 50 sometimes 60 hours a week, not from 9 to 5 but from 9 to forever. Let’s not forget that answering emails at 9:45 p.m. and waking up at 3 a.m. to solve a problem that we couldn’t solve the night before is an extreme measure. Our computer-use behaviors today are quite extreme and some might even categorize them as borderline irresponsible. The human brain was not made to operate in constant information overload mode, yet we are challenging our mental capacity limits by being in front of computer screens for several hours a day.

Remember: Your family members and friends only have one brain. Overuse of technology is an epidemic. It’s alive and well and is everywhere. Adults are also experiencing the same extreme side effects that kids exhibit, due to the extreme interactions with computerized devices, as well. There was a time when extreme levels of computer use was a “kid” thing. It isn’t anymore. The vast majority of us are now on our computers for too long. We need to break from this habit.

The good news is that we can break free from technology once in a while. My recommendations for temporary breaking from computer use extremism is the following: Join a local church and volunteer your time every week for the Lord.

If you like to sing, join a community choir or theatre. If your talent is labor, donate some of your time to a nonprofit to help with a remodeling or landscaping project. If you like thinking, take a non-credit class in a local college to meet new friends. Read a book, go for a walk, pray!

In the end, you will thank the good God for living a life of moderation. It makes all the difference.

———

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and TEDx speaker. He has been nationally featured for his work in leadership and technology by the Wall Street Journal, ABC-Jackson, TEDxPhoenixville, Pittsburgh Tribune Review, Voice of America and the Indiana Gazette. Internationally, Dr. “A” has been featured in several outlets, including the prestigious O Globo newspaper and Radio CBN. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at luiscalmeida.info.)

Hidden extremism: Technology overload is impacting so many!

As technology fails, activities for the win

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The infusion of innovation changes the composition of any living system forever.

For some reason, we are choosing to ignore the laws of innovation, diffusion and adoption – and all for the sake of technology.

The mighty smartphone may have given us some “superpowers” such as the ability to quickly respond to messages via social media and to share photographs with our kids, but it also has helped kill shopping malls and other retailers all across America, especially in small towns and cities like ours.

Smartphones are not just killing us. They are, as mentioned, killing our malls. When we were younger, people used to go to the mall to walk around, converse, exchange ideas and buy stuff. Today, very few people go to the malls in small towns and cities, and when they do go, they go to walk, not to buy.

Our ideas are now exchanged on social media. We buy our things on Amazon. By the way, did you know that Toys R Us went out of business? Go figure.

Black Friday is dying. Cyber Monday is expanding. Most mall managers are concerned about these new online trends. They have a reason to be concerned, I think. We need to do something about this, ladies and gents. The good news is: I have a solution to this whole mess. Are you willing to hear it?

Here we go with my solution to this whole shopping mall mess in small towns all across America, and small cities like ours:

First of all, trash the idea that malls are places where people go to buy clothes. This retail model is approaching death.

Why don’t we turn these dinosaur malls into activity malls? Seniors are already walking there anyway, right?

Don’t you think that we should expand the offerings and capitalize on what people are asking for? Listen to me: How about if we turn Bradley Square Mall into a facility with a rollerblade hall and an indoor ice skate arena?

By the way, is there a place in town for kids to play, especially during winter and early spring? Let me tell you something: Parents don’t want to buy clothing and toys for their kids every week. Parents want some sanity after working a long week at work.

Turn these dated malls into a kids’ activity place. Maybe mall managers should consider not renewing some of these clothing store contracts (which are struggling to stay in business anyway) and replacing them with a bumper-car enclosure, an old-fashioned arcade, Chuck-E-Cheese, air-bounce, trampoline, billiards, you name it!

We live in a dry county, people. Shouldn’t we make the mall the place for teenagers to go and have date nights? I bet we can turn the finances of these shopping malls around quickly.

Let me say this again: People want an activity mall to take their kids to, have fun and get some sanity. It is the No. 1 complaint I hear from people these days.

How do you monetize this idea of having an activity mall? It is simple. If people want to go to a store only, sell them a ticket for them to go to a store only. Another option? People can pay for an all-day pass. People can even buy a yearly pass and enjoy all the activity mall’s activities for a cheaper price. In a couple of years, we may witness the biggest revival in shopping malls this country has ever seen.

We need stronger leadership to turn mall operations around. Let’s not allow our indoor malls to become a place for delinquents to hang out.

I tell you this: Turning the current shopping malls into activity malls will help destroy some of the delinquency we now sometimes may see in shopping malls.

Technology may change the composition of a system forever, but our ability to adapt and reinvent trumps the side effects that new technologies have on old living systems.

Let me say this loud and clear: We can turn these malls around. All we need to do is to think differently, have people on board who believe in the vision, and survive the transition.

Are you game to make our town awesome? I am.

——— (Column previously published in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

No room for bullying in today’s cyberspace

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I have little patience for bullying.

Bullying is divisive and promotes anger, which over time leads to uncontrolled aggressive behaviors by those who are belittled.

In some cases, bullying pushes good people away from an organization, which in itself can have a tremendous impact on the morale of that enterprise. Technology has helped us with democratizing our thoughts and opinions, but many times at the price of allowing people to share their bullying thoughts freely.

Let me make this more real for you.

On Facebook alone, we find literally hundreds of thousands of people endorsing bullying all over the place. It is not uncommon for people to see screenshots of people being beaten on Facebook, along with bullying hate speech. Modern-day social media is only a step beyond the laws of the jungle or the Wild Wild West, in a lot of respects.

Let me make something very clear. I have seen a lot of bullying online and it is toxic. Please stop! Let’s get along, shall we?

Bullying, however, is real, alive and well. Technology has empowered millions of people to display and share their acts of hate toward others! I know that this reality sounds crazy, but it happens every day all over social media.

Sure, we can use these social media tools to communicate with family and friends, or to shout bullying remarks at innocent people in this space we call cyberspace. Kids are dying because of cyberbullying. How are they dying? Many are committing suicide. We need to intervene now, don’t you think?

Remember: Just because we don’t actually see each other face-to-face on Instagram doesn’t mean that people can just compose and share bullying messages aimed at others. Let’s not forget there is an actual person in front of that computer screen reading your message.

Truth: Technology is a tool that can be used for good or for bad. Much good is done online, but the amount of bullying I’ve seen on places like Facebook, Twitter and Instagram is borderline illegal.

Why aren’t we censoring bullying speeches on Facebook? I know, I know. Many people are claiming that they have the right to free speech, and therefore can say anything to other people.

Really? False!

The internet is still regulated by the laws of the United States, if you reside in the great U.S. of A. Hate speech is a crime that can send people to jail. Using bullying toward others will eventually backfire, just remember that.

Look, we live in 2018. Technology is available everywhere, which has transformed the way we live and communicate in this country. However, we see bullying everywhere on the internet.

It is time for some of us to make a statement about it and provide an alternative. A nation that is united cannot be divided. A united people cannot be defeated. We are all Americans, are we not? There is no room for bullying online, people.

Next time you see somebody belittling someone on a social media group, say something about it. Do something. Here is the good news. You don’t have to be a rocket scientist in order to treat others with respect, and that is cool. You just need to be reasonable. It isn’t that difficult.

In the end, we are all in this big boat together trying to make it. Life isn’t easy for anybody. Bullying only makes things more complicated for people.

Technology may have given us the tools to communicate across borders, but it also has given voice to a large number of people who should be speechless.

Say no to bullying online.

——— (Posted Previously on the Cleveland Daily Banner).

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info.)

Technology makes you boring

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In this life you need to be fascinating. Do you have an accent and come from Greece? Cool! Fascinating! I hope you didn’t choose to live life without taking any risks because in this world, those who don’t take risks live both a boring and a dangerous life. I don’t know about you but unless I am playing with black pieces in a chess game, my best defense is always the offense. I don’t play to lose especially if I have the ability to make the first move. All this technology is making people boring and too cookie cutter in so many aspects.

This past week, I decided to skateboard on campus as a means to connect with our students in a way that they would understand. I doubt that many people my age would even consider skateboarding because our technological society doesn’t often premium those who deviate from the norm that much even though you can be quite captivating when you listen to what your heart is telling you. Who cares if we have all these technologies but we fail to influence? Being boring and old school isn’t always the best way to connect with the youth if you know what I mean.

Some people have said that to be more cool, we have to emulate what Apple does. Yes, they are a tech company but what amazingly makes them fascinating is their ability to take risks and  deviate from what others are doing. They lead by celebrating their differences in contrast to others. People need to simplify, you know? Yet, technology often complicates what we do. Don’t believe me? How complex is your password? Eight to ten characters, which must contain a special character, two numbers and nothing that repeats itself or resembles your social security number? Look man, don’t be boring like everyone else. Be yourself and celebrate your differences because in this technological world, trust me… you will need it.

You must invest in you not always in technology. Will that make some people uncomfortable? Absolutely but hey… life is about dealing with ambiguity and finding ways to control the uncontrollable without having technology controlling what we do. You know what? After 44 years of age, I’ve come to the conclusion that people have to project themselves somehow but not always using technology. In a society where most people tend to make decisions before thinking, many people need to be reminded that being human and perceptive makes us much more fascinating.

I like making myself uncomfortable for the sake of growth. How about you? Please don’t tell me that you get afraid of displaying who you really are for the sake of technology! Remember: Life is about living with enthusiasm in a fascinating way. Live and let die!

You now what, let me say something to you. I am cool, perhaps the coolest professor higher education has ever seen. Hey, I’m not being humble today, all right? I hold a PhD, can bounce a golf ball and catch it behind my neck, can talk with strangers if we were besties and can play mean ping pong! Thank goodness technology doesn’t control me. My life would have been way too mundane if I allowed the smartphone to control me. My recommendation for you is the following. Are you ready?

Life is what you make of it. Don’t allow cheap machinery to control or dictate how you live. Technology is helping us to be more productive and empowered. The irony of the former is that what we gain in production and empowerment we lose in authenticity. I am very concerned that these technologies we have in America today is changing our society to a point of no return where homogeneity will be seen as the norm.

What has made this country what it is today was partly based on the risks we took in order to be more fascinating. Technologies are changing this by asking us all to be more uniform and predictable. How boring! Live and let die or shall we say, carpe diem: Live your lives to the fullest, ladies and gentleman. Say no to technologies and embrace your humanity. In the end, its all you got. 

Tech users become modern-day gladiators

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We live in a sort of modern-day Rome, where those who control the crowd become invincible.

The gladiators of the past were poor slaves in the eyes of Caesar, but they were the true heroes of the people. They could entertain and temporarily persuade the masses to do whatever they wanted them to say and do in the arena. Although they had no Roman right, as long as they were fighting in the Roman Coliseum, they were free and in control.

The modern-day gladiator, or the small guy who now interacts with a crowd on-line in order to make a living with his craft, may not be fighting lions in a stadium to entertain Caesar and the Roman citizens; however, technology has empowered them to display their talents to thousands of followers on Facebook, and truly entertain and influence the masses, much like Roman gladiators.

It is a form of power that can be easily understood by the powers to be. I have to admit, the smartphone has empowered the weak to be seen and valued, and that’s good. Let me whisper this in your ears, and please promise me that you will only tell your mom about it: Evildoers are short-lived in the new age of information.

Trying to oppress others isn’t worth the trouble anymore. Like a Roman gladiator in his day, when the modern slave is given access to technology he or she now has a voice to share in society. And this is because of technology.

In reality, I have pity for those who scheme against the weak, and use positional power to oppress their brethren. That’s because in modern-day America — where most people have the chance to share what they really think to millions of people, and at little expense — being evil against good people with technology access and a crowd will, sooner or later, backfire. Let me explain.

Have you ever heard about the United Breaks Guitars campaign? I bet that most of you never heard about this modern-day corporate nightmare, because the campaign was targeted at the youth. After United Airlines baggage claim employees mishandled and broke an unknown country artist’s guitar, United refused to admit their mistake and replace the guitar. Uh oh.

Let me make this story short. YouTube allowed vocalist Dave Carroll and his band to tell 17,877,563 different YouTube users about how United Airlines mishandled their baggage and broke his Taylor guitar by composing a country song titled, “United Breaks Guitars.”

The refrain went like this: “I should have flown with someone else or gone by car… cause United Breaks guitars.” What a nightmare for United!

Almost overnight, an unknown figure became a hero to the masses, like a gladiator.

Here is the reality, folks. People today are empowered by technology. Decision-makers need to think twice before assuming that a person is powerless in the new age of information. A simple Facebook post can cause tremendous stress to any organization, and consequently cause the crowd to cheer. In a sense, we are all modern-day gladiators.

Organizations must be aware that we have democratized technology. Access to sophisticated devices made possible by the ever-evolving microchip has given the masses a voice and a large audience to entertain. Social media platforms are now modern-day Roman Coliseums where we fight and look for audience support. The crowd is now being entertained, persuaded and influenced online, as well as in real life.

The reality is that we live in an evil world where powers aren’t evenly distributed. We have the haves and have nots, much like in ancient Rome. Advancements in technology have allowed modern man to become a gladiator with a crowd. At little cost, campaigns can now be made and shared with millions of people per one post. Social media is a weapon, my friends.

The world of communication has changed forever. In the age where sophisticated media users have the ability to control and influence millions of people, the everyday person has a voice, too.

Modern-day gladiators are uncontrollable warriors with a platform on which to share their thoughts. Everybody today has a voice, and a crowd to entertain. A single Facebook post can now make history. Fortunate are those who understand this simple fact.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info.)

 

 

Don’t let technology limit what you do

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A lot of people live in a state of denial these days. What they think, and what they believe, are often a reflection of their own alter egos created by all of this technology.

There are so many people today who think they need to use technology to be known as a good speaker, teacher and influencer. Let me reveal something to you: You don’t need to use PowerPoint in order to deliver a great speech!

Let me break this to you, if I may. A star teacher must be student-centered, not technology centered. Influencers don’t rely on presentation software in order to be influential!

Recently, I visited with the Sunrise Rotary Club to deliver a keynote about TechnoModeration with my good old, and cool, Lee Oskar harmonica, plain paper, a collection of stories and different voice pitches. OK, I had a few slides projected onto a screen from my laptop in order to make a few points here and there about what I like to call “technology conditioning” to the audience. However, the vast majority of my speech was done in an entertaining fashion without the use of technology.

What were the results of that endeavor? My dear compatriots, I think the audience really liked the conversation. They were paying attention, laughed at times, interacted with me and themselves, and more importantly — got the point that we have a technology problem in America.

How did they do it? By not looking at their smartphones or following a collection of keynote slides, but by focusing on the verbal and non-verbal behaviors of a speaker who wasn’t reading from a PowerPoint slide.

Listen to me: The key to communicating with impact isn’t related to how much technology you use or how technological somebody believes you are. Forget this idea that you need to have Facebook to persuade an audience, or that Instagram will make others take action on the things you say at face value because they have an online presence.

What you really need is to have the ability to tell stories and make your audience think about the topic you want them to think about. This is done better without technology, and off-line.

I am getting tired of seeing so many talented young people limit themselves because of technology. We are people, and guess what? People are full of emotions!

Do you really think that you will be able to persuade anyone online without having human contact with them long term? Think again!

Mediated communication has its perks and can be used at times, but it will never replace the good old face-to-face conversation. This is precisely why conferences, events, schools and many other public venues bring trained communicators and speakers to speak to their audiences. Communication skills are still king in the age of Fedor, ladies and gentlemen.

The power of a live speech carries on, I must add. A good keynote speaker, after delivering a killer speech to any audience, without relying on too much technology, is often rebooked by somebody who heard that speech.

An influential teacher who puts students ahead of technology will build an army of followers. The result is quite predictable. These same students will eventually start coming in masses to the professor’s office to learn more.

Keep this in mind: People are relational, especially millennials. If you can’t relate, you won’t influence them. Relationship is built face-to-face, not with technology! A good teacher understands that.

Influencers are a rare breed. If you have them on your team, don’t let them go. Do what you can to keep them. Treat them with the respect they deserve. This breed usually has choices.

Although influencers are often technology literate, they don’t always rely on the latest technological advancements to be influential. Did the Rev. Billy Graham use PowerPoint to influence his crowd during his crusades?

Open your eyes to what is important. Technology is second to humanity.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

Talking tattoos? You kidding me?

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It seems that the latest fashion among young adults these days is to get a music tattoo.

Wait, what? Are you serious? Yes, I am. Dude, the world is getting TechnoCrazy.

Soundwave tattoos, as they are called, are an actual tattoo that can be read by a mobile app that will play the sound. They are here to stay, I must add. People now can get a sound wave tattoo and play the song using the skin motion app. Welcome augmented tattoos, ladies and gentleman.

Some people are making the argument that this new technology is awesome because it allows a person to fully express himself or herself using the latest techno art. Others are celebrating this latest development in technology as a means to remember a former girlfriend or to have a quote or a favorite song to be with them forever.

I know, I know. You think that I am kidding, right?

You are probably saying, “Dr. A, that’s enough. For Pete’s sake! Who in the world would be making decisions like these? This can’t be real!”

I wish I could tell you that sound wave tattoos aren’t fashion these days, but they are. Let me make a prediction: The majority of your grandchildren will have one of these or maybe more before they reach 21.

Why is our society silently accepting these kinds of things anyway? Did anyone even question the moral of not having tattoos on their bodies in the first place? Of course nobody is even talking about this old school, dated alternative!

I must admit that I don’t like tattoos of any kind, especially this new strain of app-based tattoos. I wonder what grandparents in Cleveland think about this new TechnoCrazy trend. I’m not sure, but I will ask. I am curious.

Tattooing a music wave on my body would make my grandmother have a stroke, that I know. I can only imagine me going to her house for dinner and saying, “Grandma, look at my new tattoo. It speaks! Isn’t that cool?”

I know exactly what she would have replied back. It would be with a reply like this, “Neuza Neuza (her long-time maid’s name), please get me my heart medi-cine! I think I‘m dying.”

Let me be fair here for a minute. Not everybody has a grandmother like mine. Some of you may be OK with having your grandson’s first cry tattooed onto your son’s forearm. Maybe I am wrong about that. You tell me.

This is really what I don’t understand when it comes to technology. Rather than people using technology for greater things, people use these useless technologies for frivolous things.

Just because we can now tattoo a wave onto our bodies, and play it with a smartphone app, doesn’t mean that this technology is of any major significance to us. I would much rather spend time and money funding better auto-correct algorithms than in creating apps that play sound wave tattoos.

Since I have been typing this column, I had to go back 14 times in order to undo the changes that the computer has made to my writing! Who cares if kids these days can tattoo music waves to their bodies? Which significance does that have in the grand scheme of things? The answer is none. By the way, what happens if the app to read the tattoo is discontinued?

Listen to me carefully: Be a little old school and resist this madness we now call sound wave tattoos. If your grandchildren initiate a conversation on the topic, change the topic. Discourage their efforts, if necessary.

Am I suggesting that you should ignore them for their own sake? Absolutely. Remember: Your grandkids’ brains aren’t developed until they reach the age of 25. Until then, they will be making some of these nonsense decisions. OK, in many cases kids make some crazy decisions after 25, but you get what I am saying.

In 2018, you can be a walking billboard! In order to play your playlist you need an app! Is it a good thing? I don’t think so.

Which benefit would anyone get by being a human full of music tattooed to their skin?

I can’t believe that I’m writing this piece, yet I am.

How can anybody in their right mind think that all things technology are good?

Think about it.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

Can you spot a manipulator?

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There is a fine line between good leadership and manipulation.

Great leaders are known for empowering and building people. Manipulators are masters of stealing the talent of others for self-proclamation.

Great leaders, after the end of a victorious campaign, say something like, “We did it.” Manipulators typically get the ideas of others to say, “I did it.”

One of the biggest problems with technology in contemporary America is that youth are growing incapable of differentiating between leaders and manipulators.

Life is full of people who manipulate the crowd to achieve their selfish goals. Be aware of them! This bunch often tries to steal what you have or know for their own glory, without giving you any credit for it. Having technology skills is a good thing. Knowing the difference between good leadership and manipulation is a great thing.

Read carefully: Put your computer aside for a few hours each week in order to develop true leadership and political understanding. Learning about leadership and politics is a necessity in this highly technological world we live in today.

How do you learn about these topics, you may be asking? It starts by reading the right literature. I recommend people to start by reading two books: The 21 Irrefutable Laws of Leadership by John Maxwell and the 16th century classic, The Prince, written by Nicollo Machiavelli. Reading is the beginning.

 Here is what I actually do. Please only share this method with your sister, OK?

In addition to unplugging once in a while from my smartphone, and reading extensively on the topic of leadership, politics and human behavior, I pay very close attention to what people  around me say and do.

Do they treat people equally or differently depending on who they are talking to?If people start treating others drastically differently based on who is around, chances are very high that this bunch isn’t trustworthy. I would even say that they are probably trying to steal something from people, maybe even you.

Pay close attention to human behavior! Are you receiving credit for the contributions you make, or are people stealing your ideas for self-gain under a facade?

 Sorry, technology won’t help you with differentiating between great leadership and simple manipulation. You need to equip yourself with knowledge in order to do that. Our children need to be equipped with skill sets that help them to differentiate between great leadership and manipulation – like understanding non-verbal communication skills and different speech patterns and emotions.

 I also like to operate under the law of opposites. If somebody tells me that he is a great leader, I immediately interpret this message to mean the opposite, because most people are actually the opposite of what they tell you in public. Look at the opposite of what you see. It is magical what you will discover.

You don’t need to look at some screen in order to differentiate between a leader and a manipulator.  Look for consistency in verbal and non-verbal behavior, instead.

The moment you see patterns of behavior that are incongruent with the person’s speech patterns, pay closer attention, take note and investigate. People these days rely way too much on what we call mediated communication in order to get to “know” other people.

Who cares what people post on Facebook? Remember: They are not in front of you making these statements.

 It is so much easier to spot a manipulator in person than online. The same can be said about a strong leader. Some people can fake behavior, but not too many.

By the way, I am not saying that people shouldn’t use technology in order to communicate. There are many cases of manipulation in computer-mediated communication, but what I am saying is that people, not technology, are better able to spot a great leader as long as they know what they should be looking for.  People need to understand that.

A lot of people are lost in the minutiae of cyberspace and are not developing the necessary skill sets they need in order to differentiate between leaders and manipulators.

It is our job to help them to understand that, plain and simple.

 ——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info).

Can you spot a manipulator?

Caring about everything is techno-dangerous

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In this Facebook world we live in nowadays, it seems that people care about everything, everywhere, all the time, across cultures.

What a curse!

Really? Yep.

What if I told you that all this technology people use today in Cleveland is driving them bananas because it has reinforced this idea that people should seek to be perfect, care about everything, be happy, social, wealthy and right all the time in order to achieve higher heights in society? All, of course, nonsense.

Let me say it again. All nonsense! Why? This is why.

The moment people choose to care about everything, like how many friends your classmate has on Facebook compared to you, the more people realize that they actually don’t care about anything.

It is weird, yet quite predictable how this works. The happier people want to be, the more they discover how unhappy they are. The more social people seek to be on these social media platforms, the more people find out how lonely they actually are.

Now, this is the kicker: The more fame and money people seek, the more people realize how little money and fame they have!

This is why I believe that technology is causing so many kids to be depressed, anxious, and in some cases to commit suicide at record rates these days. Technology has allowed you and me to seek happiness, but the irony is that by seeking happiness, technology reveals how unhappy many of us are in actuality.

Don’t believe me? OK. Read existential philosopher Albert Camus for confirmation. Even better, go get yourself a copy of Mark Manson’s latest book. You won’t regret it. Just realize that his book is R-rated.

It is shocking how people today feel they need to know everything about cats or the Kardashians, and constantly trying to find ways to get more friends than their cousins on Facebook. People are getting a lot of media stimuli at the expense of living a worse life. You can thank technology for encouraging you to care about everything.

Let me tell you something. I don’t really care if I ever write an academic article again in my life as a college professor, regardless of how much technology we have available at our fingertips. I have written enough articles for my satisfaction.

I do care about writing commentary articles, like these columns I write for the Cleveland Daily Banner, because speaking with you at Food City or in church about matters of technology matters to me. Technology will never dictate how I live my life and I recommend that you do follow the same philosophy with yours. Be careful with caring about everything in life just because you have access to technology.

I am now a much more practical and common-sense type of person than I was back in graduate school and in my later days at Indiana University of Pennsylvania. Back then, I was fascinated with all the latest technology, and lived as if failing was a capital sin, and that error was equated with shame.

I was incapable of seeing the obvious. I was caring way too much about everything, especially technology.

Too many schools advance the idea that if people aren’t perfect in everything they do, they lose. Nonsense! By losing you win. I don’t really care if I make a mistake. I do care about fixing it, though. By the way, why do you care about everything under the sun?

In this life, you will screw up. If you are clever, you will do and redo things. Everybody faces adversity. You are not alone. Happy are those who choose what they care about, and don’t let technology dictate how they live. Our society is addicted to unrealistic positive expectations, and technology has served as the fuel for making many believe in achieving these impossible standards.

You don’t need to be a psychopath, meaning not caring about anything, in order to live well in our great technopoly. What you do need to do is to care about some things using technology moderately, in order to live the good life.

Be cautious with caring too much about the things society is asking people to care about in order to be happy. Chances are these things will make you unhappy.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

Public schools help sustain culture

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This fall, my daughter Sophia will be attending one of our local elementary schools.

Why am I putting her in public school, you may be asking? The main reason why Sophia will be going to one of our county schools isn’t because she will have access to computers in the classroom. Although I believe that kids should use technology in moderation for learning, Sophia will attend a Bradley County public school in order to learn more about people.

In life, people must be prepared to get along with other people in order to live in a community, deal with adversity, learn how to behave in public and communicate, and fight injustice when required; also, in order to be comfortable and stick up for themselves when required.

Stop! Think! Reflect! Be a good father or mother.

Before putting politics ahead of common sense and reasoning, think about what is best for your children. I hold the position that people who are prepared to deal with different types of people will eventually have the upper hand in life.

I honestly don’t think that nurturing children to a point of protecting them from facing adversity is a good idea. Eventually, these kids grow older and become clueless about how the world actually operates.

Here’s a caveat. There is no technology that will solve the problems of your grandchildren when they are bullied later in life because the parents decided to protect them from the evil of this world. Kids who don’t experience interpersonal conflict tend to become severely handicapped in the workforce later in life unless they realize that they are behind, unless they read self-help books extensively and unless they are mentored by someone who actually understands how the world operates and is willing to share.

My parents have always protected me. I was given every technology you could dream of back in the day. The problem is that technology doesn’t teach kids about people.

What I got with technology, I lost in understanding verbal communication, facial cues and body language, and the basic tenets of culture. I had no concept of privacy and space back in Brazil. So I question, how good is technology if you don’t gain the basics of your culture? Avoiding conflict isn’t the answer, either.

Going to a public elementary school helps kids to better understand the role of authority, and helps them to learn how to deal with situations that kids dislike. Yet, they have to learn how to act accordingly.

Kids in public schools also learn how to face and handle conflict. Sometimes, saying something back or retaliating will stop the nonsense, even if the kid loses the battle.

At least, this is what my dear old friend Kurt Dudt once told me. He was a publicly educated former U.S. Marine who trained the South Vietnamese to fight the Viet Cong. There is honor in facing a bully, even if you lose, he used to say.

Look, allowing your grandchildren to hide behind a computer screen won’t protect them later in life. Often, it transforms great kids into cowards, which in itself has some serious consequences. I woke up, came out of the shell, and now people think twice before making me mad.

Your children deserve to know how to defend themselves when necessary against anyone, as well. Virtual schools don’t teach your kids how to handle these things.

Technology is good for assisting kids to learn, but it falls short on enabling children to develop themselves in society.

We need to prepare our kids to be ready to respond appropriately in life so that they can succeed. I hold the position that kids must be able to decipher between good and not-so-good people, and find mechanisms to cope with them.

We live in a diverse world, ladies and gentlemen. Kids should be exposed to other ethnicities and realize that not every family raises their kids the same way.

We can’t always rely on a computer to tell us how to think or advise us on what to do.

Your grandkids need to know about people. Schools, not technology, are a playground for it.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

Don’t Overextend Yourself

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Put your smartphones down and listen to this! Are you ready? One of main reasons why people working jobs that they don’t like is because they are over extended financially.

The idea that having material positions makes you a more successful professional is an old scam, dangerous philosophy, which in the long run can be quite limiting. We need to set our priorities straight from the beginning. Did you just graduated from school? Don’t buy a house and an expensive car. The answer to professional success isn’t extravagance. People’s decision to live a extravagant life, in the end… tend to handicap them. If you make one hundred thousand dollars a year, you shouldn’t buy a 300K house and drive a brand new BMW 750 Series. The former will most definitely impede you from being fully strategic in the workforce.

The moment your household overhead increases, your job maneuverability decreases… and you become dependent on your current job. What is the consequence? Your professional autonomy is then affected because of poor lifestyle choices. These choices will then “prohibit” you from moving on to another organization when the time or offer is right. Listen carefully though: Compensation is far from being everything that there is about a job. You don’t have to always go from job to job to be free, either. I would argue, however, that flexibility is as important and valuable (if not more valuable) than income these days. In 2017, your ability to engage in job blitzkrieg is a necessity for survival, especially if you haven’t found your dream job yet. Be very careful when buying real estate. Most houses bankrupt employees up front or make them completely dependent on their employer’s salary impeding them from maneuvering when trouble heads their way or if they feel the time for a move is right.

People stay in jobs they hate because of titles. Titles are cool and can make you feel pretty good about yourself. However, losing your title isn’t an humiliation or a set back in your career, necessarily. Any experienced leader understands that leadership isn’t position; Leadership is action, as once stated by leadership consultant John Maxwell. Titles come and go and many times they bounce back. Just because you hold a high title in your HR department doesn’t mean that you should stay in your current position. If you choose to stay in a job simply because of a title… I would argue that money isn’t the only problem you struggle with. You most definitely struggle with ego issues. By the way: Those who are constantly applying the principles of position leadership to others will end up leading the wind. Overextended employees might work for these kinds of “leaders” but they won’t listen to them or are motivated by them.

I get it. An expensive house, kids, titles, a BMW or a Mercedes Benz… along with that “prestige” you got is too much for you to give up, isn’t it? I don’t let money or titles control my life. I make my decisions based on scripture — based in the bible. The moment that you make God the center of your life, the former struggles totally disappear. You will quickly realize that possessions and job nomenclature in this world is meaningless in the long run.

Do yourself a favor. Don’t overextend yourself. In the volatile market we live in these days, having the capacity to maneuver is without question a necessity for long-tern job sustainability. There is tremendous power in calling the shots even if authority resides in the hands of others. You can pretty much control your destiny if you don’t extend yourself financially. Got it?

Videos Games Go Analog!

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Victory!

Today is a day of celebration and relief for many of us Techno Moderators.

You see, there is hope for a more moderate world with technology. Nintendo Corporation just introduced a brand new game console that is fundamentally a blend of electronic- and paper-based video-game accessories.

Listen to Dr. A: Nintendo went low-tech with its latest Nintendo Labo Kit. Even the giant video game-maker is folding to a new trend in society — the idea that we should Techno Moderate and build toys that advance this agenda. If modern video-game accessories can be made of cardboard, then we should use less modern technology in our lives.

It is true the latest Nintendo Labo Kit isn’t the first paper accessory that the company has ever produced in its history. Back in the 1970s, Nintendo invested in low-tech gaming approaches as an attempt to gain marketshare. The difference, at least from what I can see, is that we now live in the age of the smartphone where most of us are connected to a computerized device for hours on end every day, seven days a week.

Back then, people didn’t have social media or anything that resembles what we have today in technology. Even though technological tools and devices existed in the ’70s, they were 25 years behind what we found in the first generation of the internet back in 1995. The tech tools in the ’70s were kindergarten-like when compared to what we have today.

Is Nintendo’s decision to use low technology a good idea? I think it is. Young people these days need to realize that not everything in life, including play, needs to occur online, in social media or anywhere in cyberspace. They need to understand that playing with analog toys is as fun as playing with their latest tech gadgets.

It is OK to play a cardboard piano key and actually feel what it’s like for people to play that key and hear a music note being played outside of the dimensions of a smartphone app.

I know many of you will relate to this. Some of us grew up playing with low-tech toys and such. Many people were raised on toys with little technology.

Do you remember when you used to play with a spinning top? Wasn’t it fun? It was a lot of fun for me too, I must add. It was as fun as building a Revell model car kit with actual paper, plastic and glue.

People without computer chips turned out to be OK in life, you know? How awesome! A little bit of analog playing isn’t bad for anybody. Way to go, Nintendo! You are proving again that nostalgia sells, and that companies don’t have to only develop techie products in order to make a profit in 21st century America.

The idea that kids now can make their own markers and stickers, and combine them to make their accessories in real life, is both a brilliant move made by Nintendo and also a great way to reintroduce the idea of imagination to the millennials.

This new development indirectly conveys that not everybody needs to have the ability to use the latest app in order to have fun and smile. It is OK to foster people’s imagination with paper-based products. It pays off to be a Techno Moderator! I mean, financially, I bet that Nintendo will make a billion dollars on this “new” innovation.

I am happy. One of the most technological companies in the world just decided to invest in paper technology. I must admit that this one, I wasn’t expecting.

Predicting that Nintendo would invest in cardboard would have been like believing that desktop computers would one day return to their “glory days” of the Pentium I with only 24MB of hard drive.

If we really think about it, what Nintendo has done is totally improbable. Well, they have done it, and I love it!

——— (Column published previously in the Cleveland Daily Banner).

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

I have 10 Life Secrets: Let Me Share 1

Dr. A After Delivering A Keynote to 18 Secretaries at Lee University.
Dr. A After Delivering A Keynote to 18 Secretaries at Lee University.

We shouldn’t spend our lives on our smartphones letting life pass by us. That’s a mistake! Most people don’t get what they want or deserve because of silly mistakes. I have met a number of talented college graduates who struggle economically because of the bridges they’ve burned along the way, experienced professionals who get stuck mid career because of pride, and near retirement employees who are anxious to retire so that their fear of unemployment stops consuming them. Clearly, nobody told these folks that jobs are now partnerships and that burning bridges, pride and fear are only going to slowly transform their true talent into perishable mediocrity. You don’t want to fall under these categories. What you do need is to control your life by maneuvering the game of life in ways that makes you totally unpredictable. By the way, how are you positioning yourself these days? Are you engaging in careful planning?

Undeniably, everybody loves doing the kind of work that they have a talent for. Based on this logic, the million dollar question then becomes, “What do I need to do in order to work on my talent?” Ladies and gentleman, I am going to reveal to you one of the ten life secrets I’ve learned right now. The secret actually comes from Napoleon Hill, one of my “deceased mentors” and author of the book “Think and Grow Rich.” Just realize that his secret has seven steps. Are you ready for this? Put that smartphone of yours away for  minute and enjoy the show!

First: Decide exactly what kind of job you want. If this job doesn’t already exist, perhaps you can create it.

Second: Choose the company or individual from whom you wish to work for.

Third: Study your prospective employer, as to policies, personnel, and chances for advancement.

Fourth: By analysis of yourself, your talents and capabilities, figure what you can offer, and plan ways and means of giving advantages, services, developments, and ideas that you believe you can successfully deliver.

Fifth: Forget about a “job.” Forget whether or not there is an opening. Forget the usual routine of “have you got a job for me?” Concentrate on what you can give.

Sixth: Once you have your plan in mind, arrange with an experienced writer to put it on paper in neat form and in full detail.

Seventh: Present it to the proper person with authority and he will do the rest. Every company is looking for men who can give something of value, whether it be ideas, services, or “connections.” Every company has room for the man who has a definite plan of action which is to the advantage of that company.

Careful planning is at the core of this secret. Failing to influence others is a capital mistake. Never, under any circumstances, criticize others because the moment you do you lose them. Who knows if you are going to need them in the future or not? Don’t burn bridges! Control your pride. Life is about God, not you or me. Why are you so afraid? Life is full of surprises. You might as well join the team and make yourself indispensable to whoever you work for. Your anxieties will decrease… trust me.

It is all about careful planning, dude. By the way, what are you doing about that? Don’t let others choose what you should do. You should take ownership of your destiny perhaps with the consultation of a close ally. The former can help you tremendously, that is for sure.