An unseen problem: E-waste is piling up

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Very few people can deny that electronics manufacturing is one of the largest and fastest-growing industries in the world these days.

We are now producing tons of high-tech gadgets all across the world. People are buying these devices left, right and everywhere else, and it’s a trend that is unlikely to be shifted or rolled back.

The business of technology manufacturing is good, there is no question about it. However, all this excessive production of computer devices generates a lot of waste, or what a few of us call  “e-waste.” E-waste is electronic waste, including TVs, computers and smartphones, among others.

 Let’s face it. Our society’s technological turnover rate is staggeringly high, which causes too many of us to change our smartphones every year, even though our work wages have stagnated since the 1970s. People are now upgrading technology devices as often as babies’  diapers are changed.

One day you have an iPhone 6s. Six months from the time you got your brand-new iPhone, you are told your device is outdated and that it doesn’t give you the amenities of the new iPhone 7 model … only to later discover than the iPhone 8 just came on the market because hey, you need what is the newest and the most advanced technology on the market!

Why not release two new tech gadgets a few months apart in the name of innovation? Don’t worry, Android fanboys! You don’t need to be an iPhone user to buy one or two devices a year. There are Android gadgets all over the place for you to buy, many times over, every year if you desire.

Have you thought about what we do with the devices we don’t use anymore? I bet you haven’t.

Throwing away an electronics item is a big no-no. As the device corrodes, the chemical soup inside starts leaking into the ground, contaminating surrounding areas with toxins. Taking your device to an electronics store for disposal doesn’t always work either. Places can use the devices for scrap parts, but then some of the pieces are still thrown away or burned. Burning the device is just as bad. All those toxins are then airborne.

E-waste is a huge problem all over the globe. Waste generated from electronics range between 7,500 tons in Kenya to 60,000 tons in South Africa — all on the African continent alone. E-waste is a much more problematic issue in Asia where the volume of e-waste approached 12.5 million tons in 2015!

China now carries 6.7 million tons of e-waste. Hong Kong and Singapore have the largest e-waste per capita in East Asia, making e-waste a big problem there. What is the e-waste level of Cleveland, Tennessee? Do you know? I don’t, but I bet we have one.

Let me ask you this. Do you know how much future toxic waste you have in your house because you now own all these technological devices? I don’t know exactly how much, but I do know that most of us now have over 50 different types of chemicals and heavy metals in our homes, all because of our obsession with electronics.

Look, computerized devices are toxic and bad for your health. Don’t believe me? Listen carefully: Your smartphone contains heavy metals such as mercury, lead, brominated flame-retardants, polyvinyl chloride and, in some cases, polychlorinated biphenyls. At least, this is what was reported by the Daily Nation.

 Just because we have access to thousands of different gadgets each year doesn’t mean they are free from side effects. E-waste is a problem everywhere, and its consequences must be addressed accordingly.

What do we gain by acquiring all this technology if we destroy ourselves in the long run by contamination? We gain little, if anything.

As I aways say, “We are to use technology in moderation” — NOT completely surrender in our attitudes toward technology. Say “No” to the dangers of e-waste by saying “Yes” to moderation and reasonableness.

———

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at luiscalmeida.info.)

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It’s simple: Think, create and be human!

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I am not afraid to do things differently. In fact, my whole persona exudes innovation and the need to see and do things from a different perspective.

I am a pretty different fellow, and let me tell you that I’m pretty proud of it.

You know what? Let me reveal a secret to you. When I was an English-as-a-second-language student at the University of Southern Mississippi back in the late 1990s, I used to join chat rooms and make cold calls to commercial banks and credit companies, in an attempt to learn the English language quicker.

I am not afraid to try new things to gain terrain more efficiently. Hey, we all have our own ways of doing things, right?

My reasoning for taking this approach was simple. I felt, “The more I practice, the better I will get.”

While that concept is tried-and-true, my own supplemental (and admittedly unorthodox) approach to learning a new language helped me to be proficient in English in about three months. How much technology was involved in achieving this? Some, but not as much as you may think.

We are all creatures of habit. We live in an evil world where we are surrounded by the conformity of life.

In a way, we are rewarded to be quiet and obedient, which I must admit has its perks. However, the biggest breakthroughs of our time, including the smartphone, have not followed a predictable norm of behavior.

Do you really think that the engineers at Apple designed and developed the iPhone with a quiet and obedient spirit in mind? Of course not! Their rebellious philosophy not only changed the way we communicate these days, it also changed the value of their company. Apple is now a true goliath worth $900 billion.

Why am I saying all of this in this column? Well, it is because I want to convey the idea that human ingenuity, along with different ideas, when applied with reasonable caution and planning, can be better than any technology available on the market. Sure, technology can be the outcome of great human ingenuity and thinking, but human effort is at the center of its success.

Preston Tucker once said it is the idea that matters in the development of any innovation. The Tucker Torpedo automobile was simply machinery. Don’t be blind to what is right in front of you. Get outside of your comfort zone and try something new.

If you run weekly meetings, experiment doing what Gina Simpson from Bike Walk Tennessee recommends: “Go for a walking meeting next time.”

Have you tried enrolling in an Encore class here at Lee University? Maybe you should as a means to meet new people in town for a bargain.

Maybe we should consider having an event in Cleveland titled, “Unplugging in Cleveland, Tennessee,” where we all make an effort to put our smartphones away for a few hours every day for seven days and have a public event afterward where we debrief our living experiences about disconnecting in a public forum. Are these activities that innovative? Not really, but they can be a beginning.

Simply being realistic, a little bit of creativity isn’t a bad thing for anybody.

Listen carefully: In order to innovate, you have to empower “idea people” to help you to advance your organization’s mission. Pay special attention to those who question the status quo once in a while. Resist old ideas and don’t think that technology alone will always solve your most intricate problems, because chances are high it won’t.

Remember: Technology is just a tool. Our nature is creative and often unpredictable. Spending a lifetime doing the minimum will only result in one single outcome. It is called mediocrity. Don’t be satisfied with being mediocre! It’s just not worth it, man.

Do me a favor, if you please.

Finish reading this column, and honestly answer the following three questions.

First, what am I doing today to promote the kingdom of God? Second, is technology impeding me from becoming what God wants me to be? Third, who is making the important decisions in my life?

In the end, what really matters in this world is your ability to be human and express yourself positively in the community, and having God in the center of your plans.

Technology is nothing more than a tool and should be viewed as such. You are human and much better than any technology out there. Explore a brand new world of opportunities by giving yourself a chance to be creative today.

Your grandkids will appreciate your efforts. You will be remembered as a legacy.

——— (Previously published in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

Change is coming; technology is the fuel

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Glory be to God, always… Credit for this article is given to the most high. 

Let me break some news to you: We are approaching the fourth industrial revolution. Energy, transportation, health and communication will change drastically in the coming years.

Get ready!

The life of tomorrow won’t be anything like living how we live today in 2018. Our living systems are evolving at light speed. Isn’t it true that we now have alternative methods for generating energy, new ways of transporting ourselves, receiving health care and communicating? Open your eyes. The future of humanity is already here.

We are going to witness a boom in smart power, or the technology that is able to self-manage, in our lifetime. Don’t be surprised if you get a smart roof next time you change yours.

Some of the ways we have traditionally moved tangible products in the past is already changing. We are seeing a peak in the adoption of labor robots in companies like Amazon and Walmart, and a plethora of self-driven cars being introduced into the market. This trend won’t go away, by the way.

 Telemedicine will explode within a decade, I bet. The technology is already here. Our systems are robust enough to accommodate this obvious trend. Medicine is expensive! We need an alternative to the high costs of health care. Can technology help us with making care more affordable? Probably, but at what cost to the local economy?

 The way we are going to communicate with each other in the near future will make us laugh about how we used to communicate in the past. Do you remember the movie “Superman” back in the late 1970s? Many of the things we saw in that movie, such as holographic images, will be mundane for most, if not all, of us.

Get ready for the idea of wearing third-party mechanical parts in your body. People are going to need them in order to make a decent living in the future. Some are predicting that we are going to increase our economic growth in the years to come, probably because of wearable technologies. I don’t know about that.

Sure, technology in this instance is good because it may help us to make a better living. Would you be comfortable wearing an RFID chip in your arm? I’m not comfortable with that. How about you?

I am skeptical that human labor alone will be a big part of this boom in productivity. We may see an overall increase in our gross national product because of technology advancements, but in an age where the natural and the artificial are merging, it doesn’t take a rocket scientist to predict that companies will look for the superhuman employee or the perfect robot.

The employee of the future is going to perhaps be a merge of digital and biological.

Klaus Schwab, founder and chairman of the world economic forum, goes further to state, “The fourth revolution won’t change what we are doing. It changes us.” I concur.

We are living in a period of transition where the unknown will meet innovation. Don’t be anxious about what is about to happen tomorrow in regard to technology and employment in our society. Focus on today’s problems and trust that God will take care of you regardless of how much you may think that technology is taking over. Don’t lose focus on what is important. Everything in life is changing, including you. God is in control. You are not God.

 Change is imminent. Citizens of Cleveland, you will eventually be affected by the fourth industrial revolution and everything that is associated with it. Four of our most fundamental systems we have — energy, transportation, health and communication — will evolve.

You will be transformed in one way or another. You may become a hybrid of man and machine, for your own sake.

The machine is expanding its lead. We are becoming an obsolete commodity in this old world of ours. I am not sure if the future will be necessarily promising for us. It will certainly be a technological one.

 We live in a wild world.

——— (Previously punished in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info).

As technology fails, activities for the win

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The infusion of innovation changes the composition of any living system forever.

For some reason, we are choosing to ignore the laws of innovation, diffusion and adoption – and all for the sake of technology.

The mighty smartphone may have given us some “superpowers” such as the ability to quickly respond to messages via social media and to share photographs with our kids, but it also has helped kill shopping malls and other retailers all across America, especially in small towns and cities like ours.

Smartphones are not just killing us. They are, as mentioned, killing our malls. When we were younger, people used to go to the mall to walk around, converse, exchange ideas and buy stuff. Today, very few people go to the malls in small towns and cities, and when they do go, they go to walk, not to buy.

Our ideas are now exchanged on social media. We buy our things on Amazon. By the way, did you know that Toys R Us went out of business? Go figure.

Black Friday is dying. Cyber Monday is expanding. Most mall managers are concerned about these new online trends. They have a reason to be concerned, I think. We need to do something about this, ladies and gents. The good news is: I have a solution to this whole mess. Are you willing to hear it?

Here we go with my solution to this whole shopping mall mess in small towns all across America, and small cities like ours:

First of all, trash the idea that malls are places where people go to buy clothes. This retail model is approaching death.

Why don’t we turn these dinosaur malls into activity malls? Seniors are already walking there anyway, right?

Don’t you think that we should expand the offerings and capitalize on what people are asking for? Listen to me: How about if we turn Bradley Square Mall into a facility with a rollerblade hall and an indoor ice skate arena?

By the way, is there a place in town for kids to play, especially during winter and early spring? Let me tell you something: Parents don’t want to buy clothing and toys for their kids every week. Parents want some sanity after working a long week at work.

Turn these dated malls into a kids’ activity place. Maybe mall managers should consider not renewing some of these clothing store contracts (which are struggling to stay in business anyway) and replacing them with a bumper-car enclosure, an old-fashioned arcade, Chuck-E-Cheese, air-bounce, trampoline, billiards, you name it!

We live in a dry county, people. Shouldn’t we make the mall the place for teenagers to go and have date nights? I bet we can turn the finances of these shopping malls around quickly.

Let me say this again: People want an activity mall to take their kids to, have fun and get some sanity. It is the No. 1 complaint I hear from people these days.

How do you monetize this idea of having an activity mall? It is simple. If people want to go to a store only, sell them a ticket for them to go to a store only. Another option? People can pay for an all-day pass. People can even buy a yearly pass and enjoy all the activity mall’s activities for a cheaper price. In a couple of years, we may witness the biggest revival in shopping malls this country has ever seen.

We need stronger leadership to turn mall operations around. Let’s not allow our indoor malls to become a place for delinquents to hang out.

I tell you this: Turning the current shopping malls into activity malls will help destroy some of the delinquency we now sometimes may see in shopping malls.

Technology may change the composition of a system forever, but our ability to adapt and reinvent trumps the side effects that new technologies have on old living systems.

Let me say this loud and clear: We can turn these malls around. All we need to do is to think differently, have people on board who believe in the vision, and survive the transition.

Are you game to make our town awesome? I am.

——— (Column previously published in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

No room for bullying in today’s cyberspace

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I have little patience for bullying.

Bullying is divisive and promotes anger, which over time leads to uncontrolled aggressive behaviors by those who are belittled.

In some cases, bullying pushes good people away from an organization, which in itself can have a tremendous impact on the morale of that enterprise. Technology has helped us with democratizing our thoughts and opinions, but many times at the price of allowing people to share their bullying thoughts freely.

Let me make this more real for you.

On Facebook alone, we find literally hundreds of thousands of people endorsing bullying all over the place. It is not uncommon for people to see screenshots of people being beaten on Facebook, along with bullying hate speech. Modern-day social media is only a step beyond the laws of the jungle or the Wild Wild West, in a lot of respects.

Let me make something very clear. I have seen a lot of bullying online and it is toxic. Please stop! Let’s get along, shall we?

Bullying, however, is real, alive and well. Technology has empowered millions of people to display and share their acts of hate toward others! I know that this reality sounds crazy, but it happens every day all over social media.

Sure, we can use these social media tools to communicate with family and friends, or to shout bullying remarks at innocent people in this space we call cyberspace. Kids are dying because of cyberbullying. How are they dying? Many are committing suicide. We need to intervene now, don’t you think?

Remember: Just because we don’t actually see each other face-to-face on Instagram doesn’t mean that people can just compose and share bullying messages aimed at others. Let’s not forget there is an actual person in front of that computer screen reading your message.

Truth: Technology is a tool that can be used for good or for bad. Much good is done online, but the amount of bullying I’ve seen on places like Facebook, Twitter and Instagram is borderline illegal.

Why aren’t we censoring bullying speeches on Facebook? I know, I know. Many people are claiming that they have the right to free speech, and therefore can say anything to other people.

Really? False!

The internet is still regulated by the laws of the United States, if you reside in the great U.S. of A. Hate speech is a crime that can send people to jail. Using bullying toward others will eventually backfire, just remember that.

Look, we live in 2018. Technology is available everywhere, which has transformed the way we live and communicate in this country. However, we see bullying everywhere on the internet.

It is time for some of us to make a statement about it and provide an alternative. A nation that is united cannot be divided. A united people cannot be defeated. We are all Americans, are we not? There is no room for bullying online, people.

Next time you see somebody belittling someone on a social media group, say something about it. Do something. Here is the good news. You don’t have to be a rocket scientist in order to treat others with respect, and that is cool. You just need to be reasonable. It isn’t that difficult.

In the end, we are all in this big boat together trying to make it. Life isn’t easy for anybody. Bullying only makes things more complicated for people.

Technology may have given us the tools to communicate across borders, but it also has given voice to a large number of people who should be speechless.

Say no to bullying online.

——— (Posted Previously on the Cleveland Daily Banner).

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info.)

Technology makes you boring

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In this life you need to be fascinating. Do you have an accent and come from Greece? Cool! Fascinating! I hope you didn’t choose to live life without taking any risks because in this world, those who don’t take risks live both a boring and a dangerous life. I don’t know about you but unless I am playing with black pieces in a chess game, my best defense is always the offense. I don’t play to lose especially if I have the ability to make the first move. All this technology is making people boring and too cookie cutter in so many aspects.

This past week, I decided to skateboard on campus as a means to connect with our students in a way that they would understand. I doubt that many people my age would even consider skateboarding because our technological society doesn’t often premium those who deviate from the norm that much even though you can be quite captivating when you listen to what your heart is telling you. Who cares if we have all these technologies but we fail to influence? Being boring and old school isn’t always the best way to connect with the youth if you know what I mean.

Some people have said that to be more cool, we have to emulate what Apple does. Yes, they are a tech company but what amazingly makes them fascinating is their ability to take risks and  deviate from what others are doing. They lead by celebrating their differences in contrast to others. People need to simplify, you know? Yet, technology often complicates what we do. Don’t believe me? How complex is your password? Eight to ten characters, which must contain a special character, two numbers and nothing that repeats itself or resembles your social security number? Look man, don’t be boring like everyone else. Be yourself and celebrate your differences because in this technological world, trust me… you will need it.

You must invest in you not always in technology. Will that make some people uncomfortable? Absolutely but hey… life is about dealing with ambiguity and finding ways to control the uncontrollable without having technology controlling what we do. You know what? After 44 years of age, I’ve come to the conclusion that people have to project themselves somehow but not always using technology. In a society where most people tend to make decisions before thinking, many people need to be reminded that being human and perceptive makes us much more fascinating.

I like making myself uncomfortable for the sake of growth. How about you? Please don’t tell me that you get afraid of displaying who you really are for the sake of technology! Remember: Life is about living with enthusiasm in a fascinating way. Live and let die!

You now what, let me say something to you. I am cool, perhaps the coolest professor higher education has ever seen. Hey, I’m not being humble today, all right? I hold a PhD, can bounce a golf ball and catch it behind my neck, can talk with strangers if we were besties and can play mean ping pong! Thank goodness technology doesn’t control me. My life would have been way too mundane if I allowed the smartphone to control me. My recommendation for you is the following. Are you ready?

Life is what you make of it. Don’t allow cheap machinery to control or dictate how you live. Technology is helping us to be more productive and empowered. The irony of the former is that what we gain in production and empowerment we lose in authenticity. I am very concerned that these technologies we have in America today is changing our society to a point of no return where homogeneity will be seen as the norm.

What has made this country what it is today was partly based on the risks we took in order to be more fascinating. Technologies are changing this by asking us all to be more uniform and predictable. How boring! Live and let die or shall we say, carpe diem: Live your lives to the fullest, ladies and gentleman. Say no to technologies and embrace your humanity. In the end, its all you got. 

Revealing yourself using social media

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We can learn a lot about people based on their social media behaviors.

In 2018, there are power games being played on Facebook by power-starved people all over the place. Frequency of postings, over- or underengagement, “Likes” and “Dislikes,” “Shares” or a lack of them, are the means by which power games are seen on Facebook alone.

Technology may have made us more connected, but it also has — without question — empowered people to use power over others while hiding their cowardly ways behind a screen. The evidence of this is overwhelming. Researchers call it “face validity,” which means that people can see that assertions are valid and correct.

To make a long story short, a lot of evil is done in the land of apple pie and baseball through smartphones.

In 2013, I went to Harvard University to study leadership. It was one of the very best decisions I’ve made in my life. I was then getting ready to serve as department assistant chair of a large academic unit with 750 students, back in Pennsylvania.

I went to the university to better understand people and to learn different models to manage them. We learned through case studies and simulations the many games that people play in every kind of organization, from universities to  corporate America.

It is ugly what people do to people, both in real life and online.

If you happen to be a minority, these games are played with much more frequency. Dude, I’ve seen a lot in my career in higher education, and have developed skill sets to identify, early on in the game, the people who use their power for evil.

I have to admit that technology can be quite helpful with making inferences about power in organizations. Cyberspace, in this context, is an extension of our real lives. I know, I know … we live in an evil world that is dominated by self-centered people. Technology will never change this fact. I would even argue that technology can only exacerbate this problem.

Here is a cool test you can use to determine whether people are with you or against you. How often do your “friends” like your postings on social media? Are they commenting on your successes or feeling your pain when you lose a family member? Or, are they ignoring what you do because they are afraid that other people may value your contributions more than theirs?

Sure, these aren’t easy questions to answer, especially on Facebook, because the Facebook algorithm is constantly changing. But overall, it is pretty easy to make assertions about people’s behavior on social media over time.

I most definitely pay attention to it and link my findings to what happens in real life. You should also do it. It is amazing what you find.

Technology can be helpful with finding who is playing power games against you. Read this carefully: You can identify a person who wants to exercise power over you face-to-face and online, by examining his or her actions and by paying attention to detail.

Remember: Technology is simply a tool that we can use to better ourselves. In the end, we are our best judges of character and, with the appropriate training, can better understand our surroundings by simply mixing computer-mediated interactions with observable, real-life behaviors.

Keep this in mind. Power is exercised in a variety of ways, but these two ways are usually pretty revealing. Most people, regardless of whether they are using technology to make you look small, disdain your efforts or delay gratification. These are defense mechanisms and clear indicators that someone is trying to exercise power over you. Now, think about this and how they are related to your Facebook (or Instagram) feed. It is pretty revealing.

Now that we have adopted social media in our lives, paying attention to people’s social media behaviors is necessary. It is amazing what people find when they pay attention.

Hey, I like this game. Back in the day, I wanted to be a secretive CIA agent. Be cautious: I am watching you.

———  (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

Tech users become modern-day gladiators

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We live in a sort of modern-day Rome, where those who control the crowd become invincible.

The gladiators of the past were poor slaves in the eyes of Caesar, but they were the true heroes of the people. They could entertain and temporarily persuade the masses to do whatever they wanted them to say and do in the arena. Although they had no Roman right, as long as they were fighting in the Roman Coliseum, they were free and in control.

The modern-day gladiator, or the small guy who now interacts with a crowd on-line in order to make a living with his craft, may not be fighting lions in a stadium to entertain Caesar and the Roman citizens; however, technology has empowered them to display their talents to thousands of followers on Facebook, and truly entertain and influence the masses, much like Roman gladiators.

It is a form of power that can be easily understood by the powers to be. I have to admit, the smartphone has empowered the weak to be seen and valued, and that’s good. Let me whisper this in your ears, and please promise me that you will only tell your mom about it: Evildoers are short-lived in the new age of information.

Trying to oppress others isn’t worth the trouble anymore. Like a Roman gladiator in his day, when the modern slave is given access to technology he or she now has a voice to share in society. And this is because of technology.

In reality, I have pity for those who scheme against the weak, and use positional power to oppress their brethren. That’s because in modern-day America — where most people have the chance to share what they really think to millions of people, and at little expense — being evil against good people with technology access and a crowd will, sooner or later, backfire. Let me explain.

Have you ever heard about the United Breaks Guitars campaign? I bet that most of you never heard about this modern-day corporate nightmare, because the campaign was targeted at the youth. After United Airlines baggage claim employees mishandled and broke an unknown country artist’s guitar, United refused to admit their mistake and replace the guitar. Uh oh.

Let me make this story short. YouTube allowed vocalist Dave Carroll and his band to tell 17,877,563 different YouTube users about how United Airlines mishandled their baggage and broke his Taylor guitar by composing a country song titled, “United Breaks Guitars.”

The refrain went like this: “I should have flown with someone else or gone by car… cause United Breaks guitars.” What a nightmare for United!

Almost overnight, an unknown figure became a hero to the masses, like a gladiator.

Here is the reality, folks. People today are empowered by technology. Decision-makers need to think twice before assuming that a person is powerless in the new age of information. A simple Facebook post can cause tremendous stress to any organization, and consequently cause the crowd to cheer. In a sense, we are all modern-day gladiators.

Organizations must be aware that we have democratized technology. Access to sophisticated devices made possible by the ever-evolving microchip has given the masses a voice and a large audience to entertain. Social media platforms are now modern-day Roman Coliseums where we fight and look for audience support. The crowd is now being entertained, persuaded and influenced online, as well as in real life.

The reality is that we live in an evil world where powers aren’t evenly distributed. We have the haves and have nots, much like in ancient Rome. Advancements in technology have allowed modern man to become a gladiator with a crowd. At little cost, campaigns can now be made and shared with millions of people per one post. Social media is a weapon, my friends.

The world of communication has changed forever. In the age where sophisticated media users have the ability to control and influence millions of people, the everyday person has a voice, too.

Modern-day gladiators are uncontrollable warriors with a platform on which to share their thoughts. Everybody today has a voice, and a crowd to entertain. A single Facebook post can now make history. Fortunate are those who understand this simple fact.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info.)

 

 

Don’t let technology limit what you do

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A lot of people live in a state of denial these days. What they think, and what they believe, are often a reflection of their own alter egos created by all of this technology.

There are so many people today who think they need to use technology to be known as a good speaker, teacher and influencer. Let me reveal something to you: You don’t need to use PowerPoint in order to deliver a great speech!

Let me break this to you, if I may. A star teacher must be student-centered, not technology centered. Influencers don’t rely on presentation software in order to be influential!

Recently, I visited with the Sunrise Rotary Club to deliver a keynote about TechnoModeration with my good old, and cool, Lee Oskar harmonica, plain paper, a collection of stories and different voice pitches. OK, I had a few slides projected onto a screen from my laptop in order to make a few points here and there about what I like to call “technology conditioning” to the audience. However, the vast majority of my speech was done in an entertaining fashion without the use of technology.

What were the results of that endeavor? My dear compatriots, I think the audience really liked the conversation. They were paying attention, laughed at times, interacted with me and themselves, and more importantly — got the point that we have a technology problem in America.

How did they do it? By not looking at their smartphones or following a collection of keynote slides, but by focusing on the verbal and non-verbal behaviors of a speaker who wasn’t reading from a PowerPoint slide.

Listen to me: The key to communicating with impact isn’t related to how much technology you use or how technological somebody believes you are. Forget this idea that you need to have Facebook to persuade an audience, or that Instagram will make others take action on the things you say at face value because they have an online presence.

What you really need is to have the ability to tell stories and make your audience think about the topic you want them to think about. This is done better without technology, and off-line.

I am getting tired of seeing so many talented young people limit themselves because of technology. We are people, and guess what? People are full of emotions!

Do you really think that you will be able to persuade anyone online without having human contact with them long term? Think again!

Mediated communication has its perks and can be used at times, but it will never replace the good old face-to-face conversation. This is precisely why conferences, events, schools and many other public venues bring trained communicators and speakers to speak to their audiences. Communication skills are still king in the age of Fedor, ladies and gentlemen.

The power of a live speech carries on, I must add. A good keynote speaker, after delivering a killer speech to any audience, without relying on too much technology, is often rebooked by somebody who heard that speech.

An influential teacher who puts students ahead of technology will build an army of followers. The result is quite predictable. These same students will eventually start coming in masses to the professor’s office to learn more.

Keep this in mind: People are relational, especially millennials. If you can’t relate, you won’t influence them. Relationship is built face-to-face, not with technology! A good teacher understands that.

Influencers are a rare breed. If you have them on your team, don’t let them go. Do what you can to keep them. Treat them with the respect they deserve. This breed usually has choices.

Although influencers are often technology literate, they don’t always rely on the latest technological advancements to be influential. Did the Rev. Billy Graham use PowerPoint to influence his crowd during his crusades?

Open your eyes to what is important. Technology is second to humanity.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

Talking tattoos? You kidding me?

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It seems that the latest fashion among young adults these days is to get a music tattoo.

Wait, what? Are you serious? Yes, I am. Dude, the world is getting TechnoCrazy.

Soundwave tattoos, as they are called, are an actual tattoo that can be read by a mobile app that will play the sound. They are here to stay, I must add. People now can get a sound wave tattoo and play the song using the skin motion app. Welcome augmented tattoos, ladies and gentleman.

Some people are making the argument that this new technology is awesome because it allows a person to fully express himself or herself using the latest techno art. Others are celebrating this latest development in technology as a means to remember a former girlfriend or to have a quote or a favorite song to be with them forever.

I know, I know. You think that I am kidding, right?

You are probably saying, “Dr. A, that’s enough. For Pete’s sake! Who in the world would be making decisions like these? This can’t be real!”

I wish I could tell you that sound wave tattoos aren’t fashion these days, but they are. Let me make a prediction: The majority of your grandchildren will have one of these or maybe more before they reach 21.

Why is our society silently accepting these kinds of things anyway? Did anyone even question the moral of not having tattoos on their bodies in the first place? Of course nobody is even talking about this old school, dated alternative!

I must admit that I don’t like tattoos of any kind, especially this new strain of app-based tattoos. I wonder what grandparents in Cleveland think about this new TechnoCrazy trend. I’m not sure, but I will ask. I am curious.

Tattooing a music wave on my body would make my grandmother have a stroke, that I know. I can only imagine me going to her house for dinner and saying, “Grandma, look at my new tattoo. It speaks! Isn’t that cool?”

I know exactly what she would have replied back. It would be with a reply like this, “Neuza Neuza (her long-time maid’s name), please get me my heart medi-cine! I think I‘m dying.”

Let me be fair here for a minute. Not everybody has a grandmother like mine. Some of you may be OK with having your grandson’s first cry tattooed onto your son’s forearm. Maybe I am wrong about that. You tell me.

This is really what I don’t understand when it comes to technology. Rather than people using technology for greater things, people use these useless technologies for frivolous things.

Just because we can now tattoo a wave onto our bodies, and play it with a smartphone app, doesn’t mean that this technology is of any major significance to us. I would much rather spend time and money funding better auto-correct algorithms than in creating apps that play sound wave tattoos.

Since I have been typing this column, I had to go back 14 times in order to undo the changes that the computer has made to my writing! Who cares if kids these days can tattoo music waves to their bodies? Which significance does that have in the grand scheme of things? The answer is none. By the way, what happens if the app to read the tattoo is discontinued?

Listen to me carefully: Be a little old school and resist this madness we now call sound wave tattoos. If your grandchildren initiate a conversation on the topic, change the topic. Discourage their efforts, if necessary.

Am I suggesting that you should ignore them for their own sake? Absolutely. Remember: Your grandkids’ brains aren’t developed until they reach the age of 25. Until then, they will be making some of these nonsense decisions. OK, in many cases kids make some crazy decisions after 25, but you get what I am saying.

In 2018, you can be a walking billboard! In order to play your playlist you need an app! Is it a good thing? I don’t think so.

Which benefit would anyone get by being a human full of music tattooed to their skin?

I can’t believe that I’m writing this piece, yet I am.

How can anybody in their right mind think that all things technology are good?

Think about it.

——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

Can you spot a manipulator?

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There is a fine line between good leadership and manipulation.

Great leaders are known for empowering and building people. Manipulators are masters of stealing the talent of others for self-proclamation.

Great leaders, after the end of a victorious campaign, say something like, “We did it.” Manipulators typically get the ideas of others to say, “I did it.”

One of the biggest problems with technology in contemporary America is that youth are growing incapable of differentiating between leaders and manipulators.

Life is full of people who manipulate the crowd to achieve their selfish goals. Be aware of them! This bunch often tries to steal what you have or know for their own glory, without giving you any credit for it. Having technology skills is a good thing. Knowing the difference between good leadership and manipulation is a great thing.

Read carefully: Put your computer aside for a few hours each week in order to develop true leadership and political understanding. Learning about leadership and politics is a necessity in this highly technological world we live in today.

How do you learn about these topics, you may be asking? It starts by reading the right literature. I recommend people to start by reading two books: The 21 Irrefutable Laws of Leadership by John Maxwell and the 16th century classic, The Prince, written by Nicollo Machiavelli. Reading is the beginning.

 Here is what I actually do. Please only share this method with your sister, OK?

In addition to unplugging once in a while from my smartphone, and reading extensively on the topic of leadership, politics and human behavior, I pay very close attention to what people  around me say and do.

Do they treat people equally or differently depending on who they are talking to?If people start treating others drastically differently based on who is around, chances are very high that this bunch isn’t trustworthy. I would even say that they are probably trying to steal something from people, maybe even you.

Pay close attention to human behavior! Are you receiving credit for the contributions you make, or are people stealing your ideas for self-gain under a facade?

 Sorry, technology won’t help you with differentiating between great leadership and simple manipulation. You need to equip yourself with knowledge in order to do that. Our children need to be equipped with skill sets that help them to differentiate between great leadership and manipulation – like understanding non-verbal communication skills and different speech patterns and emotions.

 I also like to operate under the law of opposites. If somebody tells me that he is a great leader, I immediately interpret this message to mean the opposite, because most people are actually the opposite of what they tell you in public. Look at the opposite of what you see. It is magical what you will discover.

You don’t need to look at some screen in order to differentiate between a leader and a manipulator.  Look for consistency in verbal and non-verbal behavior, instead.

The moment you see patterns of behavior that are incongruent with the person’s speech patterns, pay closer attention, take note and investigate. People these days rely way too much on what we call mediated communication in order to get to “know” other people.

Who cares what people post on Facebook? Remember: They are not in front of you making these statements.

 It is so much easier to spot a manipulator in person than online. The same can be said about a strong leader. Some people can fake behavior, but not too many.

By the way, I am not saying that people shouldn’t use technology in order to communicate. There are many cases of manipulation in computer-mediated communication, but what I am saying is that people, not technology, are better able to spot a great leader as long as they know what they should be looking for.  People need to understand that.

A lot of people are lost in the minutiae of cyberspace and are not developing the necessary skill sets they need in order to differentiate between leaders and manipulators.

It is our job to help them to understand that, plain and simple.

 ——— (Column published previously in the Cleveland Daily Banner)

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info).

Can you spot a manipulator?

Offering Some Love For The World Of Print

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There is a new study out there that claims that students learn better by reading paperback books than e-books. It is about time for us to be talking about this undeniable fact.

I am for using technology in the classroom with reason, but if given the option to buy print versus e-books, I will always defend print because of what I have read, seen and tested in my career as a college professor.

Getting right to the point: Assuming that students will learn better by using e-books because they grew up with a computer is irresponsible.

All right, fasten your seat belts because what you are about  to read isn’t popular, and will probably leave some people very confused. Technology in the classroom is important and, to a degree, necessary. What we must avoid is believing that everything that is technologically advanced is, by default, better for you.

Students will always learn better from print because of the following factors:

First and foremost, books are printed at 300 dots per inch; images and text are displayed on screens at 72DPI. This, in itself, concerns me as our eyes get more eye strain when reading content at lower DPI. Have you noticed that you get headaches more frequently when reading that iPhone of yours, compared to a book?

Part of the reason why you feel that way is because the medium with the highest resolution today is paper, not the screen! The lower the media resolution, the higher the side effects. It’s no wonder Barnes & Noble has stacks and more stacks of print books for sale. Paper sells, or shall we say, “Screens give us headaches?”

Look, there is so much more to this discussion than DPI and resolution. Did you even know that your smartphone messes with your radio frequency exposure? What do you think higher RF exposure will do to your learning? Now I bet I  am scaring you! Let me get technical now for your benefit, and then we will tie this all back to education.

Electronic devices emit radio frequency waves. Specific absorption rate, or SAR, which is a fancy name for explaining the rate that your body absorbs radio frequency electromagnetic field waves, must be monitored closely in order for subjects to avoid getting deadly conditions, including cancer.

In the United States, the limit SAR value, set by the FCC, is 1.6 watts per kilogram of tissue, as I understand. That iPhone of yours transmits a lot of RF signals and that’s why the device offers many of us the option to talk hands free or using a headphone. Don’t believe me? OK. Go to your iPhone device, click “General,” then hit “About.” Scroll down the screen until you reach the option, “legal.” After that, click the option, “RF exposure.”

Now, relating this with education, as promised. Could it be that higher levels of SAR in the human body due to exposure and frequency of use of these devices affects the way we process information from our short-term memory to our long-term memory?

I don’t know the answer to that. What I do know is that higher RF exposure in your head results in higher electromagnetic radiation. Books don’t emit any RF waves.

Question, “Who do you think will learn best: The student who is reading a book in print or the one who reads that e-book emitting RF waves?” Sure, not all students will put that e-book reader against their heads, but will they put that device against their bodies? Uh-oh.

It is not over. When people are reading on a cellphone screen or another computerized device including the Kindle, people’s brains apparently only skim over the material. When people read a physical book, people’s brains connect both its hemispheres together. This  phenomenon does not occur when people read books on smartphones. No wonder people remember more content when reading from a book than when reading from an e-book.

As I always say, “Use technology, but in moderation.”

When it comes to education, print books are preferable for the reasons I just told you.

Responsible educators take into account the potential side effects that technology has on the development of their students. I certainly do. You should do the same.

——— (Column published previously in the Cleveland Daily Banner). 

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

Videos Games Go Analog!

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Victory!

Today is a day of celebration and relief for many of us Techno Moderators.

You see, there is hope for a more moderate world with technology. Nintendo Corporation just introduced a brand new game console that is fundamentally a blend of electronic- and paper-based video-game accessories.

Listen to Dr. A: Nintendo went low-tech with its latest Nintendo Labo Kit. Even the giant video game-maker is folding to a new trend in society — the idea that we should Techno Moderate and build toys that advance this agenda. If modern video-game accessories can be made of cardboard, then we should use less modern technology in our lives.

It is true the latest Nintendo Labo Kit isn’t the first paper accessory that the company has ever produced in its history. Back in the 1970s, Nintendo invested in low-tech gaming approaches as an attempt to gain marketshare. The difference, at least from what I can see, is that we now live in the age of the smartphone where most of us are connected to a computerized device for hours on end every day, seven days a week.

Back then, people didn’t have social media or anything that resembles what we have today in technology. Even though technological tools and devices existed in the ’70s, they were 25 years behind what we found in the first generation of the internet back in 1995. The tech tools in the ’70s were kindergarten-like when compared to what we have today.

Is Nintendo’s decision to use low technology a good idea? I think it is. Young people these days need to realize that not everything in life, including play, needs to occur online, in social media or anywhere in cyberspace. They need to understand that playing with analog toys is as fun as playing with their latest tech gadgets.

It is OK to play a cardboard piano key and actually feel what it’s like for people to play that key and hear a music note being played outside of the dimensions of a smartphone app.

I know many of you will relate to this. Some of us grew up playing with low-tech toys and such. Many people were raised on toys with little technology.

Do you remember when you used to play with a spinning top? Wasn’t it fun? It was a lot of fun for me too, I must add. It was as fun as building a Revell model car kit with actual paper, plastic and glue.

People without computer chips turned out to be OK in life, you know? How awesome! A little bit of analog playing isn’t bad for anybody. Way to go, Nintendo! You are proving again that nostalgia sells, and that companies don’t have to only develop techie products in order to make a profit in 21st century America.

The idea that kids now can make their own markers and stickers, and combine them to make their accessories in real life, is both a brilliant move made by Nintendo and also a great way to reintroduce the idea of imagination to the millennials.

This new development indirectly conveys that not everybody needs to have the ability to use the latest app in order to have fun and smile. It is OK to foster people’s imagination with paper-based products. It pays off to be a Techno Moderator! I mean, financially, I bet that Nintendo will make a billion dollars on this “new” innovation.

I am happy. One of the most technological companies in the world just decided to invest in paper technology. I must admit that this one, I wasn’t expecting.

Predicting that Nintendo would invest in cardboard would have been like believing that desktop computers would one day return to their “glory days” of the Pentium I with only 24MB of hard drive.

If we really think about it, what Nintendo has done is totally improbable. Well, they have done it, and I love it!

——— (Column published previously in the Cleveland Daily Banner).

(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and a TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at  luiscalmeida.info). 

We All Have Gifts And They All Come From The Lord.

We All Have Gifts And They All Come From The Lord.

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We all have gifts and they all come from the Lord. “Now concerning spiritual gifts, brethren, I do not want you to be unaware. You know that when you were pagans, you were led astray to the mute idols, however you were led. Therefore I make known to you that no one speaking by the Spirit of God says, “Jesus is accursed”; and no one can say, “Jesus is Lord,” except by the Holy Spirit. read more. Now there are varieties of gifts, but the same Spirit. And there are varieties of ministries, and the same Lord. There are varieties of effects, but the same God who works all things in all persons. But to each one is given the manifestation of the Spirit for the common good. For to one is given the word of wisdom through the Spirit, and to another the word of knowledge according to the same Spirit; to another faith by the same Spirit, and to another gifts of healing by the one Spirit, and to another the effecting of miracles, and to another prophecy, and to another the distinguishing of spirits, to another various kinds of tongues, and to another the interpretation of tongues. But one and the same Spirit works all these things, distributing to each one individually just as He wills” (1 corinthians 12:1-11). 

Event photography is an art. Drawing with lights in low lighting isn’t an easy activity if the goal is to produce outstanding shots. In addition, capturing memorable moments isn’t an easy task at all, either because human beings is unpredictable. In reality, you never know what folks will do when you hit the trigger.

The photograph taken above was part of a service assignment for a local church in Cleveland, TN. The choir was awesome and the worship first class which helped to capture cool photos like this one you are seeing. Doing great photography isn’t easy and events aren’t an exception.

We are to do what the Lord has called us to do. Are you listening to God?

 

Do No Evil…

Do No Evil…

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“Now finally, all of you should be likeminded and sympathetic, should love believers, and be compassionate and humble, not paying back evil for evil or insult for insult but, on the contrary, giving a blessing since you were called for this, so that you can inherit a blessing” (1 Peter 3:8-9).  

Under any circumstances, do no evil. In this life, we must live a life for the Lord not for men. God is pretty clear about how He wants us to behave and live our lives. Acting evil in either words spoken or behaviors is to be forbidden. Don’t insult others — Be sympathetic, be compassionate, and humble, as Peter has taught us. In every opportunity, do what you can do make others feel good and above all, obey God’s law. The former is our task.

The world is full of injustice, mean spirited people and arrogant individuals who think they are wonderful. Be different today! Be a Christian! Be the salt of the world and by your actions… be a testimony of the love of Jesus Christ to the nations. We need to show others that only God saves and is merciful. Without God, we aren’t anything.

That God be glorified!

Advice: Stick With Your Talent

Advice: Stick With Your Talent

The Lord has given you a gift for a very good reason — to glorify Him with it. We all are good in something and brothers and sisters… we need to make sure that we stick with the talent (or talents) that God has given us. The actual gifts given by God to us are many. So the question is… What is your gift? Seek to find what you are good at and use it! Keep in mind though that the gift that you have received came from the creator of the universe. 


God be glorified, always. Be blessed, 🙂

God Gives Us Wisdom and Understanding.

God Gives Us Wisdom and Understanding.

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“For the LORD gives wisdom; from his mouth come knowledge and understanding” (Proverbs 2:6).

Ladies and gentleman…  Only the Lord is wise and has great knowledge and understanding. In the spirit of back to school I tell you today, “Let’s focus our efforts in what is important and the what is really important is being with God and following His commands.”

Students, welcome back!!! Keep your eyes on God and He will bless you. Ask and you will receive! This upcoming academic year will be a great one for you in Jesus Christ. BY the way… Don’t forget to read the bible while in school. It is amazing what can be accomplished when you are in God. He loves you yesterday, today and for the whole eternity.

In His name we pray… Amen.

 

God Disciplines You Because He Loves You.

God Disciplines You Because He Loves You.

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“My son, do not despise the LORD’s discipline and do not resent his rebuke, because the LORD disciplines those he loves, as a father the son he delights in” (Proverbs 3:11-12). 

Most people are uncomfortable with receiving a dose of discipline. Chances are high that you will be disciplined by someone sometime in your lifetime, both privately and publicly. It is the way that God, through the holy spirit, acts in this world to teach you and show God’s love to you. God develops those He loves. Remember: God Disciplines You Because He Loves You. 

You are to welcome discipline and try to better understand what God has planned for your life. In this world, the most impactful learnings you can have come from predictable rebukes given by others yet orchestrated by the Lord. With reason, be open to this unpredictable criticism — as long as the criticism is constructive and well intended. The spirit will tell you if the feedback is well intended or if it is malicious. My recommendation? Pray about it every time you are rebuked. It is amazing what God does to you and the person who disciplined you after you pray. Our God is a fair God.

God bless.

The Importance of Good Works.

The Importance of Good Works.

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“Remind them to be submissive to rulers and authorities, to obey, to be ready for every good work, to slander no one, to avoid fighting, and to be kind, always showing gentleness to all people. For we too were once foolish, disobedient, deceived, captives of various passions and pleasures, living in malice and envy, hateful, detesting one another” (Timothy 3:1-3).

We Christians understand the importance of following orders and to do good much in the same way that we understand how to lead many times and how to do better things when God calls us to the task. There is no wisdom in fighting with others for nothing or to slander anyone. A believer must be gentle to his neighbor even if that person doesn’t like him. The former isn’s to say that we (Christians) need to always accept what others have to say or accept how they behave towards us but in our core… we should be gentle with others and be understanding.

There are too many people out there who live life to be malicious, envious and hateful towards others. We need to pray to God so that they can see the light. It is our duty yesterday, today and tomorrow. Being with God is a gift.

God bless.

Are you A Great Leader?

Are you A Great Leader?

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Leadership is action not position. You can be a great “leader” simply by acting like one. Great leaders don’t “need” titles, a big salary, a secretary, or a bunch of groupies following them around in order to do what leaders do best — to lead and solve problems. A great leader understands that actions speak much louder than any given title especially when the topic is influence. They also understand that compensation is a consequence of great and consistent work done overtime not as a result of having the title, “Director of Operations” necessarily. When given administrative support, great leaders never delegate tasks that they can’t complete themselves because asking someone to complete their own work is evidence of their own hidden incompetence. Great leaders are also aware that groupies tend to be more interested in advancing their own agendas at someone else’s expense than to truly listen to what a great leader has to say. Therefore, great leaders don’t always cater to groupies’ self-centered tactics of self-advancement due to their known and predictable behavioral nature. Before I go any further, let me summarize what I just told you so that you never forget…

Just because an individual is placed in a position of leadership doesn’t automatically turn him into a “great leader”. Authority is part of leadership but leadership that works isn’t always authoritative.

By the way, just because some leaders are given the authority to make decisions over a person or a team of people don’t mean that they have the “right” to scream at or belittle them. A great leader doesn’t need to scream at others in order to have his voice heard. The moment that an authoritative figure starts screaming at you and your peers, or make you feel small, its time for you to start looking for another opportunity. There is nothing worse than working in a toxic working environment long-term. It ain’t worth it, trust me.

I am not saying that a leader shouldn’t have a distinctive job title, be well compensated or lack administrative support. I am not saying that a leader shouldn’t have people interested in following in his footsteps during his tenure at a particular position, either. Leaders can (and often deserve) having such benefits. However, one of the main jobs of a great leader is to hire and retain talent. Without talent, the leader is dead… or shall we say, “Alone.” Great leaders need to be very careful to not abuse their own “benefits.”

Again: The job of a great leader is, among many things, to hire and retain talent. If a leader acts like a follower or is too self-centered, then they won’t be able to retain talent overtime. The former is, de facto, evidence of leadership incompetence.

You might be asking, “How do you act like a great leader?” Let me share with you a few tips on how to act like one.

1) Be a man (or woman) of integrity: If you say that you are going to do something, do it.. It is plain and simple. DO NOT gossip about anyone. If a work relationship isn’t working, don’t pretend that it is. Always tell the truth.

2) Be loyal to your company’s brand: As long as your company is writing you a paycheck every month, be loyal to them. Here are my ways to show loyalty to the universities I’ve worked for: First, I share posts on social media about their events, accomplishments, recruiting efforts… for thousands of people to see. It shows them that I care about them — which I do. Second, I immediately buy a school’s t-shirt, take photos with it, and make sure that my colleagues, family and friends see me wearing the t-shirt in public and in social media. Lastly, be yourself and be creative. You only live once so you might as well have fun in the process and do what you like.

3) Do the work yourself with the assistance of others: The moment that you need others to do your work, its time for you to retire or look for another career. Great leaders work very hard and often work alone with the input of others in order to complete challenging tasks. If your plan is to be a great leader, do the former.

4) Don’t be afraid to listen to the ideas of others: It is impossible to do everything as a leader no matter where you work at. Listen to your team, put your ego aside and make well thought decisions taking into account the opinion of others. The former builds trust and leadership klout. You are going to need both in order to be a great leader.

5) Trash the idea that title and popularity equals leadership. Just because a person is given the title of a Manager, Director, VP, or Trustee doesn’t mean that they are a leader per se. The same can be said about folks who are well know in their communities… Popularity isn’t synonymous with leadership. Although a great leader knows how to communicate with constituents, and can be charismatic, he knows that popularity by itself won’t make anyone into a great leader. In fact, pretending that popularity and charisma equals great leadership can be quite destructive overtime. Jim Collins, in his best selling book, “From Good to Great” talks about the former in great detail. I recommend you to start reading his book today, if you can. It is a great resource to have without a doubt.. if your goal is to be a great leader.

Leadership is action not position. You can be a quite influential “leader” simply by acting like one. Leaders don’t “need” titles, a big salary, a secretary, or a bunch of groupies following them around in order to do what leaders should do best — to lead and solve problems. A true leader understands that actions speak much louder than any given title especially when dealing with influence. In this article, we spoke a bit about great leadership. Hope that the content written in this article was useful to you. What is great leadership to you?