Cater To Your Crowd With A Touch Of Empathy

In the new age of information, win the game of life those who build solid relationships with a smallest viable market with a touch of empathy. What I’m saying is that you must find your tribe and cater your talents to them if your goal is to advance professionally in 2019. I’m not convinced that talented professionals seeking to make a living doing what they love are to focus their efforts into reaching the normal population, most logical audience out there. I bet that catering to your crowd with a touch of empathy will take you much further in your quest for success than strategizing policies “in the middle,” if that makes sense.

With the technology that we have available to us today, we are capable of creating change one step at a time, to the least amount of people we want to cater to in order to make a decent living. If you are talented in photography, specialize in an area relating to photography and cater to them and only them. Our goal is to have little to no competition on what we offer our clients. The moment that competition catches up with our innovation, it’s time to move on and innovate again. Your smallest viable audience will appreciate your efforts to change as much as you do because people are often fascinated by what is new.

Have you noticed that the new restaurant in town often gets business simply because they are new? What happens when Apple introduces a new unexpected product? We see tons of people wanting to buy that new apple innovation, right?. Tesla Motors introduced a new kind of car and a way to sell cars. What was the result? In 2019 alone, they are on track to have a 20 billion dollar in revenue. Tesla don’t focus on selling a lot of cars to a lot of people, it seems. Apple only has 9.57 percent of all PC users. Its market share is less than 10%. They don’t need to cater to everyone. They need to offer outstanding customer service to their loyal “small” tribe, which they do.

Tesla sell their cars to their tribes, always catering to them. 78% of Tesla sales are done on-line. It is different, it’s unique. Elon Musk seems to be empathetic with his team. What is the result of his efforts? Success! A lot of it. He understands his audience. He is clearly not catering to everybody.

In conclusion…

With the technology that we have available today, we are capable of creating change one step at a time, to the least amount of people we want to cater to in order to make a decent living. In the new age of information, win the game of life those who build solid relationships with a smallest viable market with a touch of empathy. You don’t need to cater to everyone. Focus your efforts on the few and treat them well.

Seth Godin seems to be right again. Go figure.