What I think when I don’t look at a smartphone screen

The process of creativity is fascinating. In the connect economy, the creative act is more important and relevant than ever. Michael Michalko in tbinkertoys shares with us the importance of knowing the mental processes behind a new idea. He also advances the idea that we should know the source of creativity and the methods by which we create.

When we get away from doing superfluous tasks on the machine, we discover that we have the time to explore the many possibilities we have to create. Have you critically thought about how words are constructed and how breaking or adding word “pieces” assist you with creating something entirely new? Have you tried to read a word backwards and see if there is meaning to you? I have.

Many times, actually.

Reading the word desserts from left to right means a collection of desserts for a fluent English speaker. By looking (or shall we say reading) that same word from right to left, deserts, mean stressed! We can conclude that the frame by which you look at a word may have a completely different meaning to us.

Using the same line of thinking… what is evil to some is live to others. LIVE. The word guns can be interpreted as snug by some depending on how they read the word. GUNS. What is raw to you may mean war to me. WAR.

Live guns war makes me think about live war with guns and the possibility to create a feature story on television about the use of illegal guns used in the Brazilian slums, shot live… RAW. Showing the elements of WAR that exists down there! A lot of Evil will be seen in that report.

Bingo! See? The process of playing with words can help us to generate a total new idea maybe never broadcasted on air just by looking at word construction from a different perspective — Left and right.

The process of creativity is fascinating, isn’t it? I think it is, at least. Hey, do yourself a favor and create something new today. Look at things differently and from a different angle. You will enjoy this process more than you think, I bet.

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