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What Builds Trust Is Genuine Generosity

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In the connection economy, trust is the fuel that helps us to build our modern networks. Just because a cake may appear to be smaller when we share it with others doesn’t mean that we should stop being generous and stop sharing. We still live in an age where a person who is generous builds trust, despite the fact that the internet is taking over. The genuine act of sharing and sacrificing for other people’s sake usually goes a long way and helps others to reconstruct their own narratives about themselves.

Building trust is a commodity that is worth pursuing, especially in social media.  In today’s economic landscape, it’s not who you know but how trustworthy you are and who you have access to. Being genuine and generous pays off.

The network effect is real — A product or service will gain additional value as more people use it. If the former is true, it only makes sense for social media personalities to be generous and invest in community building without putting emphasis on the self as people are less likely to adopt innovations that are essentially self-centered in nature. 

I’m convinced that engaging in the selfish act of producing lots of social media output, with the pretense of “giving content for free,” is immature and dangerous. Trust is rarely built this way. Most people can spot fake generosity.

By being genuinely generous with others, people build the trust that is required to build long lasting networks. The act of giving with the expectation of getting something in return isn’t what I call genuinely generous and is likely to decrease long term trust. Giving to others with “strings attached” is an element of hustling. People hate to be hustled. Genuine generosity is when we give without expecting to gain anything in return. It is generosity for generosity’s sake.

Listen carefully: In 2019, genuine generosity is a currency. Much attention will be gained by genuinely giving to others. Fortunate will be the ones who understand that.

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Dr. Luis Camillo Almeida

Dr. Luis Camillo Almeida is an Associate Professor of Communication Arts at Lee University who has taught and advised over a thousand students with questions relating to mental strengths. He is also a technology critic who has written, talked and published academic articles in three continents and three books on the importance of using technology moderately. He has been nationally featured in many national outlets including the Wall Street Journal, WDEF-Chattanouga, ABC-Jackson, NPR (WJSU), the Observer Reporter (OR), TEDxPhoenixville, The Pittsburgh Tribune Review, Voice of America (VOA), Indiana Gazette, The Vindicator and now at the Cleveland Daily Banner. Internationally, Dr. Almeida has been featured in the highly prestigious O Globo Newspaper, Radio CBN, Investimentos e Noticias (Brazil), Triffato Magazine (Brazil), and Voice of America (Nigeria). Dr. A has had over 100 million media impressions (MI) for his work in techno moderation and leadership, all advancing key message points. He has also served as the Owner of Prefrontal Consulting, a life coach enterprise for several years. He lives in Cleveland, TN.
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