Talent Is The Differentiator

Let me start this column by saying this. I believe in the use of technology but in moderation. I don’t hate technology and I do think that we cannot live without it. All that I’m saying is that we need to be careful to not have technology tools and platforms take over our lives for the sake of technology use alone because it is sexy to be a youtuber. The internet and everything social we hear about it, is here to stay. We need to embrace them because this is where we are going. In this article, I will tell you what I think is okay to do, in regards to technology. 

Let me make a strong statement. It is unlikely that you will become a youtube superstar because being a superstar is statistically improbable. Now, let me elaborate on what I want to say. First, it is okay to use it. Please consider the following if you may. It is okay to use all this social media stuff as long as you spend enough time producing quality content and engaging with your audience. Creating good content, along with seeding your posts into a niche done continuously and overtime, can be beneficial for you or your organization. Going to facebook to share unfocused messages in an attempt to gain attention from others is time consuming and meaningless. 

Be smart. Use your time wisely when using these platforms. My suggestion is that you write a blog from Monday to Friday or write articles to be included in publications like LifeHack where your expertise of being human has much more value. I bet you will get much more attention this way than sharing photos of smiling cats at the north pole with your friends who probably don’t care about your shares.     

Second, be skeptical about uncontrolled social media use. Use doesn’t guarantee success! I believe that uncontrolled use of anything is bad. Making a person look bad because they don’t use social media for hours on end each day is irresponsible. Not everybody is able to produce quality content at speed seven days a week regardless of training. Let me elaborate on this. I’m currently doing an instagram campaign within the motivation niche. I post content on a daily basis which literally takes me approximately 5 minutes to produce and then share these posts with the masses. I engage with followers three times a day for 15 minutes a pop. I give myself an extra 30 minutes to advance my mission online. I spend less than two hours a day on this process. This past month, I received 5,429 post likes, 3,242 comments and hundreds of visits to my profile. However, I happen to have a talent for media.  

Let’s not forget that Dr. A is a professor at Lee University who teaches 4 classes a semester in a communication arts department. Using technology all the time because it might be the right thing to do may backfire. Listen carefully: talent is a variable in social media like it is in football Please realize that I’m not saying that I don’t like technology. I love it, as you know. But, we must be reasonable and realize that not everyone has the time, resources, or the talent to be a youtube superstar. 

Lastly, it is okay to reveal who you are. The internet exposes things. You can’t fake it. My recommendation is for you start embracing the internet, with reason. In the end, it will be better for you and me to say what we really think than to pretend to be something we aren’t. Back in the day, faking was easier and it wasn’t network bound. In 2018, being fake backfires. Everything is connected to everything else. Being two faced, in the age of social media, will damage your reputation. Don’t do it. 

In sum, we aren’t crabs who go through life moving backwards. Social media is here to stay. Thats where we are headed. By 2020, your grandsons won’t watch television anymore. Smartphones will totally replace the TV role in society. Just be aware that being a personality on-line requires a lot of work and talent. Having a web presence is all right, as long as it doesn’t control your life.  

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