Productivity Over Consumption

Ladies and gentleman, there is a big difference between documenting your life in social media and being addicted to smartphones. Just because one is broadcasting content live on facebook doesn’t necessarily mean that he or she is constantly scrolling or wasting time for hours on end on facebook. In fact, quite the contrary is often true! If you broadcast your life on instagram, meaning, you put a camera in front of you and start talking to your audience, you will be engaging in what I like to call TechnoModeration! Why? Well, this is what this article is all about! Fasten your seat belts and stay with me. This ride will be awesome.

All right. Let’s start from the top. Social media presence isn’t the same thing as social media addiction or anything addiction. Being present on social media platforms is a strategy that many of us, me included, do. If you are a part of the American economy today, you better be on social media and everywhere. Why? Because if you don’t you become invisible. You, me, and the whole Tennessee Titans fan base are being bombarded everyday with thousands of messages in multiple channels throughout the day. How can anybody get any attention to what they do under such hard circumstances? Gary Vaynerchuck, CEO of Vayner Media, has made a public statement — He said the following, “Attention is a currency” I agree with him.

Notice that I’m not saying that you should be engaging for hours on end everyday or spend hours scrolling your friends’ content on snapchat. Putting a camera in front of you and sharing what you think or do on a daily basis, multiple times a day, may be the right thing to do these days — if your goal is to be discovered by someone in your niche or if you are planning to build a loyal audience to consume your content.

In trueness, what I’m saying in here isn’t anything new. We have been engaging in personal brand development and using business development tactics and procedures for years in order to be visible before the age of social media networks. The difference is that today, it costs us a fraction of the price to do the work. I spend around an hour a day on social media engaging with my audience. However, I turn the camera on and talk to my audience for an additional half hour or so live. By live I mean live. I spend zero hours editing anything I share.

You don’t have to be on your smartphone all the time to be visible these days. You can TechnoModerate! I most definitely do, even though some people may think I’m always engaging. Well, I’m not! Question? If I was always engaging with with my audience for 7 hours each day, how in the world would I have time to be a full time college professor? Elementary, right? Yep.

Now, I maximize the use of AI in order to help me to be away from the computer so that I have more time to literally produce content at scale — Macro content as we refer to it in the field of communication. And from that, I can then repurpose more content in micro form in order to feed the content monster that is required for success in the media these days. Now, don’t take me wrong. It is still a lot of work but it isn’t that much computer work as you may think. There is a large degree of interpersonal and mediated communication work that I do but these activities aren’t social media heavy. They are communication heavy!

I will be documenting my life online indefinitely because my goal right now is to build a more loyal audience organically. By organically I mean for free naturally. If your grandkid wants to position him/herself in the world today they better consider doing what I wrote in this article rather than spending hours on end “consuming” social media. They need to be “producing” social media, instead.  A person broadcasting their life online may sound goofy for many of you to hear but its the correct protocol for anyone wanting to build an audience today. 

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