About Dr. “A”

Dr. Luis C. Almeida is the Principal of Break Free Training LLC. He has written, talked and published academic articles and a book on the importance of using technology moderately an currently trains corporate executives, business owners, and students in a wide variety of training programs including “The Power of EQ in Leadership,” “Carving a Niche and Selling with Social Bookmarking Strategies,” “Getting Tenure Twice In Higher Education,” “Finishing The Doctoral Dissertation Step-by-Step,” “Discovering Your Talent and Achieving Success,” “Ways To Construct a New Product From Fiat,” and many more. He has been nationally featured in many national outlets including the Wall Street Journal, WJSU-FM (NPR affiliate), ABC-Jackson, TEDxPhoenixville, Voice of America (VOA), Indiana Gazette and The Vindicator. Internationally, Dr. Almeida has been featured in the highly prestigious O Globo Newspaper, Radio CBN, Investimentos e Noticias (Brazil), Triffato Magazine (Brazil), and Voice of America (Nigeria).

A TEDx speaker who has spoken extensively in the area of workforce development, technology and leadership, Dr. “A” has delivered quite provocative speeches in the area of technology overuse and application. His talk, “Breaking Free From Technology” has been seen by over fifteen thousand viewers on youtube alone and was translated in 2015 to 12 different languages.

He has also contributed to the Prattler Handbook of Latino Education in the U.S., was acclaimed by the Pittsburgh Tribune-Review as “Newsmaker” for his work with technology, and has served as a quantitative researcher for the multi-million dollar Classrooms For the Future (CFF) and Enhancing Education Through Technology grants. Dr. “A” isn’t against technology or media development. Much for the contrary. He is an experienced technology producer who has designed and developed a wide variety of training programs. However, he does understand the implications of technological overuse and isn’t shy about speaking about its side effects. His “Disconnecting For Success” training program is among the most popular.

As a matter of fact, the Digital Citizenship Summit hosted at Twitter Headquarters this past October broadcasted Dr. Almeida’s interview on the ethics of technology to thousands of viewers. He has presented over 65 conference presentations and published articles in three continents relating to leadership, media and education. He has also being featured in the Wall Street Journal for his leadership qualities, as well.

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Dr. Luis C. Almeida has recently published a book, “Becoming a Brand: The rise of Technomoderation” which he has been promoting both face-to-face and in social media since December 2016. The book, due to his tireless social media campaigns and keynote deliveries, has been ranked in the top #14 best selling books for educators (kindle edition) on http://www.amazon.com. Dr. “A” is an Amazon.com Best Selling book author.

Like Dr. “A” on Amazon –> http://www.amazon.com/author/luisalmeida


Dr. “A” is loves photography and nature. The Visual Mississippi photo book, a recently released photo book illustrating the beauty of the state of Mississippi, is evidence of his commitment to disconnecting and also defending analog publications and the arts.


One heck of a guy who has a PhD from Penn State University in the training field of Instructional Systems with executive education in leadership from Harvard University, he doesn’t attempt to change people… he empowers and train them to discover their very best. Possessing the gift of exhortation, Dr. “A” is his clients/students best cheerleader and encourager. He is truly a public speaker who cares and trains.


Dr. Almeida is also a dedicated community man and active member at the Ridgeland/Madison Rotary Club. Dr. “A” prides itself with serving above self. The photograph below was taken at the Rotary Leadership Institute, a systematic training designed to help Rotarians to become better leaders within the organization.


Dr. “A”is also a devoted Christian who serves his church by singing baritenore. The video below is evidence of Dr. Almeida’s involvement with his church in music ministry, one of his true passions outside of work.