About Dr. “A”

Dr. Luis C. Almeida is a multitalented Associate Professor of Communication at Lee University who has taught over a thousand students, in five institutions ranging from division 3, 2, and 1 levels in his career. Dr. “A” has taught courses in both Primarily White Institutions (PWI) and Historically Black Colleges and Universities (HBCU) with both teaching and research focus serving as Interim Department Chair with tenure status (Associate Professor) in two institutions.
Photo of Dr. Almeida in the format of a portrait.
Dr. A’s Headshot

Dr. A’s Expertise

He is also a technology critic who has written, talked and published academic articles and two books on the importance of using technology moderately. He has been nationally featured in many national outlets including the Wall Street Journal, WJSU-FM (NPR affiliate), ABC-Jackson, the Observer Reporter (OR), TEDxPhoenixville, The Pittsburgh Tribune Review, Voice of America (VOA), Indiana Gazette, The Vindicator and now at the Cleveland Daily Banner. Internationally, Dr. Almeida has been featured in the highly prestigious O Globo Newspaper, Radio CBN, Investimentos e Noticias (Brazil), Triffato Magazine (Brazil), and Voice of America (Nigeria). Dr. A has had over 20 million media impressions (MI) for his work in techno moderation alone, all advancing key message points. 
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Dr.A’s Media Coverage 

  • WAPT Channel 16 (Techno Moderation)
Dr. Almeida's Video On ABC. Click To Listen.
ABC-16 Interviewing Dr. A About Techno Moderation
  • AMD-TV & JSU-TV (Techno Moderation)
  • Mississippi Link (Leadership)
Screen Capture Of Mississippi Link Featuring Dr. Almeida.
Mississippi Link Features Dr. A In The Wall Street Journal
  • Indiana Gazette (Techno Moderation) 
A photo including Dr. A being interviewed by the Indiana Gazette.
Dr. A Being Featured In The Indiana Gazette About The Need To Engage In Techno Moderation
  • Cleveland Daily Banner (Techno Moderation) 
Screen Capture of Dr. A's Column in the Cleveland Daily Banner.
Dr. Almeida Being Featured In The Cleveland Daily Banner About Techno Moderation
  • JSU-TV (Techno Moderation) 
Photo of Dr. Almeida at JSU-TV On An Interview.
Dr. Almeida Chatting About Techno Moderation on JSU-TV, a PBS Station In Jackson, MS

Dr. A’s Conference Features

The Digital Citizenship Summit hosted at Twitter Headquarters October 2016 broadcasted Dr. Almeida’s interview on the ethics of technology to thousands of viewers. He has presented over 60 conference presentations and published articles in three continents relating to media and education.

  • Digital Media Summit (Techno Moderation) 
Photo of Dr. A Being Featured In The Digital Media Summit
Dr. Almeida Participated In The Digital Media Summit By Providing Techno Moderation Expertise To The Conference Attendees
  • Lilly Conference On College Teaching (Techno Moderation In Advertising) 
Professor Almeida Presents at the Lilly Conference on College teaching on advertising using technology in moderation.
Professor Almeida Presents At The Lilly Conference On College Teaching On Advertising Campaigns Using Techno Moderation Techniques
  • Mississippi Communication Association (Techno Moderation)
Screen shot of MCA's program listing Dr. A.
Dr. A At MCA Speaking With Colleagues About Techno Moderation

 Dr. A’s “No Box” Initiatives 

In an attempt to spread the message of Techno Moderation to the millennial generation, Dr. A has partnered with Jose Valentino, a Multi-Latin Grammy nominee in order to produce the TechnoModeration rap song. The complete song is found below.

Rap Song Recording Photo
Rap Song Recording Photo
Photo of Dr. A and Student going away from a walking smartphone
Dr. A Promoting His TEDx His Way
Photo of products designed by Dr. A
Dr. A Using His Skills In Photography To Create Fashion

Dr. A: The Caring Professor

Dr. Almeida is a college professor who cares and is constantly interacting with students in order to better serve and find the best in them. It isn’t atypical for him to stop in the middle of the hallway and start speaking with students, literally. He takes this approach in order to expose students to his personality outside the classroom, which he believes is one of the most important things students should know in a university — that professors have a life and personality outside the classroom.

  • Dr. A And Students At Lee University 
Photo of Dr. A and students at Lee University.
Dr. A And Students At Lee University
  • Dr. A And Thaddeus At Indiana University of Pennsylvania
Photo of Dr. A In a Photo Studio
Dr. A Encouraging His Graduate Assistant To Pursue A Doctoral Degree

Dr. Almeida is one of those professors who enjoy working with students and give them the opportunity to meet the right people so that they can get jobs by the time they graduate. The photography below was taken at the Bradley County Chamber of Commerce after his class worked with the Bradley County Health Council, a non-profit organization sponsored by the governor of Tennessee. Two students represented the class to the Healthier Tennessee Board. The board was very impressed with his student’s work.

  • Dr. A And Students In Cleveland, TN
Photo of Dr. A with Students at Bradley County Chamber of Commerce.
Dr. A With Two Students At The Bradley County’s Chamber Of Commerce Healthier TN Board

Dr. A: The Latino Professor

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He has also contributed to the Praeger Handbook of Latino Education in the U.S., was acclaimed by the Pittsburgh Tribune-Review as “Newsmaker” for his work with technology, and has served as a quantitative researcher for the multi-million dollar Classrooms For the Future (CFF) and Enhancing Education Through Technology grants. Dr. “A” isn’t against technology or media development.

Much for the contrary. He is an experienced technology producer who has designed and developed a wide variety of media artifacts. However, he does understand the implications of technological overuse and isn’t shy about speaking about its side effects.

Dr. A: The Book Author

Dr. A has published a number of books relating to Techno Moderation. The first book, which has been a best selling book among biographers of educators on Amazon.com describes his quest as a professor leading to the creation of his techno moderation agenda. The second book is an essay book containing a collection of techno moderation related articles published in his technomoderation blog.

  • Becoming A Brand: The Rise Of Techno Moderation
Photo of Dr. A's "Becoming a Brand: The Rise Of Techno Moderation" Book.
Best Selling Book On Amazon.com About Techno Moderation
  • From The Mind Of Dr. A 
Photo of Dr. A's Book, "From The Mind of Dr. A." book
Essay Book Containing A Collection Of Techno Moderation Related Articles

Dr. A: The Talented Photographer

Dr. “A” is versed in a wide variety of technological tools and procedures. The Visual Mississippi photo book, a recently released photo book illustrating the beauty of the state of Mississippi, is evidence of his work in contemporary communication art. He has also designed and developed two photo calendars about the state of Mississippi and has been featured in newspapers, magazines, and churches for his work in high definition photography. He is also a trained photojournalist who understands how to capture great shots for media purposes.

  • Visual Mississippi Book 
Dr. A captured the state of Mississippi in colors.
Dr. A Captured The State of Mississippi In Colors
  • Birds And Wildlife Work
  • PhotoJournalistic Work 
  • Photo Illustration Work 

In addition to the former, Dr. A has developed his own style of photo illustration which has been shown in a number of photo exhibitions including the selective Mississippi Craft show in the city of Jackson, Mississippi in 2016.

Dr. A: The Professor Who Continues To Learn

One heck of a guy who has a PhD from Penn State and executive education training in leadership from Harvard University,  He doesn’t attempt to change people… He empowers them to discover their very best. Possessing the gift of exhortation, Dr. “A” is students best cheerleader and encourager.

Dr. Almeida is a dedicated community man who is involved with leadership training with Rotary International. An former member at the Ridgeland/Madison and Indiana Rotary Clubs, Dr. “A” prides itself with serving above self.

  • Harvard University 
Photo of Dr. Almeida at Harvard University with corporate leaders.
Photo of Dr. A With Corporate Leaders From All Over The World
  • Rotary Club Leadership Institute
Photo of Dr. A at the Rotary Club Leadership institute.
Dr. A At the 2017 Leadership Training At The Rotary Club Leadership Institute
  • Cleveland Media Association 
Photo of CMA Board Members
Dr. A And Other Board Members Of The Cleveland Media Association.

Dr. A: The Golf Pro

An all around golfer (Class “A” Master Teaching Golf Professional) who has won numerous open tournaments, Almeida also shares his knowledge of golf with his students and colleagues whenever he goes. Currently. Dr. A is officially training for mini tour competition and local pro-am fundraisers for his institution Lee University and/or Cleveland, TN.

Which college professor do you know is a certified, “Class A,” Golf pro? Not to many I bet. Dr. A is one of them! Check this video out and see him in action hitting a driver in a local golf simulator.

 

 

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